86 



HORTICIJLTUEE 



July 27, 1918 



ALEX. MeCONNELL 



611 FIFTH AVENUE 



|^E^Ar V^fK ^ITY 



Telegrapbio orders forwarded to any 

 part of the United States, Canada, and 

 Foreign Countries. Orders from the 

 trade for deUvery In New York and vi- 

 cinity receive special attention. 



Cost of Cabling Foreign Deliv- 

 eries Must be Prepaid. Reference 

 or cash must accompany all orders 

 from, unknown correspondents. 



Cable Address, AiEXCONNEIX. 



"The Telegraph Florist" 



Member of Florists' Telegraph Delivery 



124 TREMONT ST. 



IM 



FOB 



KANSAS CITY 



Transfer Your Orders to 



SAMUEL MURRAY 



1017 Grand Avenue 



Member Florists' Telegraph Delivery 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 



New York City 



Write or Telegraph 



2139-2141 Broadway, - New York 



Telephone 1553-1553 Columbus 



KOffMiLLER, Florist 



426 Madison Ave. and 49th St., New 

 York. Also Vanderbilt Hotel 



Telephone, Murray Hill 783 



Out-of-town Orders Solicited. Location 

 Central. Personal Attention. 



Member F. T. D. Asso. 



ADAM SEKENGER 



FLORIST 



32NEWBURY^^ BANGOR, ME. 



IVe Cooer alt Points In Maine 



Providence, Rhode Island 



Johnston Brothers 



LEADING FLORISTS 



38 Dorrance Street 



Member Florists' Telegraph Delivery 



Of Interest to Retail 

 Florists 



SURVEY OF THE COUNTRY, 

 FLORALLY. 



Looking out into the broad expanse 

 of this great country of ours during 

 my travels the past seven or eight 

 years, and reviewing the succes* of 

 the retail florist generally, I found 

 that those who used advertising in its 

 true form, to help their business, suc- 

 ceed more quickly than those who 

 do not. 



Of course there are exceptions, 

 but broadly speaking, why should they 

 not succeed? 



Now in the first place, he that is 

 broad enough to advertise his prod- 

 ucts must secure the best possible 

 flowers to insure their sale, then he 

 must purchase quantities big enough 

 to insure his effort after he has 

 created the desire for his product. Au- 

 tomatically, he must create a delivery 

 system to take care of this demand, 

 and then he must surely have an of- 

 fice system to look out for his ac- 

 counts, etc., so that his desire for an 

 advertising campaign brings out all 

 the functions essential to the success 

 of a first-class florist. 



It makes for better business, and 

 incidentally, the florist who uses ad- 

 vertising is open to opportunities for 

 the better grower to tie up to him as 

 he is creating a market more readily 

 than the florist who does not adver- 



IN THE 



National Capital 



\t your service to deliver Flowers 

 or Designs on Order by Tele- 

 graph or otherwise. Prompt 

 Reliable Service. 



GEORGE H. COOKE 



Connecticut Ave. and L, St. 

 W.iSHIXGTOX, D .C. 



EstabUshed 1874 



DARDS 



341 Madison Ave., New York 



HELP do YOUR BIT To-day 



By SELLING THRIFT and 

 WAR SAVING STAMPS. 



STAND behind THE FOOD 

 CONSERVATION LAWS. 



Display prominently PATRI- 

 OTIC POSTERS. 



DO IT NOW 



JOHN BREITMEYER'S 

 — =SONS= 



Cor. Brofulwar and Gratiot Atc*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Hisli Grade Cut Bloonis 



We cover all Michigan points and good 



sections of Ohio, Indiana and Canada. 



Members Florists' Telegraph Delivery 



Association. 



OnD£ BHOS CO 



GUDE BROS. CO. 



WASHINGTON, D. C. 



Member FloriBtB Teletfrapb Debrery 



Orders for NEW YORK. 

 Write or Phone to 



MAX SGHLING 



785 Fiftli Ave. 



Best Florists in the States as 

 References. 



BDROPEAN ORDERS EXEGDTED 



Members of the Florists' 

 Telegraph Delivery 



THE ROSERY 



23 STEUBEN ST. 

 A.I-BAIMY, N. Y. 



FLOWER DEUVERIES FOR ALBANY 



AND viciNmr 



Members Florists' Telegraph Delivery 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegrapli Delivery Asso. 



YOUNG & NUGENT 



42 West 28 Street 

 New York 



Member Florists' Telegraph Delivery 



A. T. BUNYARD 



NEW YORK 



413 Madison Ave. at 48th Street 

 Also Newport, R. I. 



I (lUAR.VNTEE S.4T1SF.4CTION 



