458 



HORTICULTURE 



November 9, 1918 



HORTICULTURE 



VOL. XXVIII 



NOVEMBER 9, 1918 



NO. 19 



PCBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 1^7 Summer Street, Boston, Mass. 



WM. J. STEWART, Editor and Manager 

 Telephone, Beach 392 



ADVERTISING BATES: 



Per inch, 30 inches to page $1.26 



Disconnt on Contracts for consecutire insertions, as follows: 



One month (4 times), 5 per cent.; three months (13 times), 10 

 per cent.; six months (26 times). 20 per cent.; one year (52 times), 

 SO per cent. 



Fag:e and half page 8pa«e, not consecntiTe. rates on application. 



SUBSCRIPTION BATES: 



One Year, in advance, $1.00; To Forelen Conotries, $2.00; To 



Canada, $1.60. 



■ntered as second-class matter December 8. 1904, at the Post Office 

 at Boston, Mass., under the Act of Congress of March 3, 1879. 



CONTENTS Page 



FLOWERS AND- THE WAR 457 



FLORISTS' EMPLOYEES AND THE DRAFT 457 



SOCIETY OF AMERICAN FLORISTS— National Pub- 

 licity Campaign 459 



HARDY CHRYSANTHEMUMS AT THE DEPART- 

 MENT OF AGRICULTURE— Illustration 460 



HARDY CHRYSANTHEMUMS AT MADISON 460 



GLUBS AND SOCIETIES— Chrysanthemum Society 

 of America — Massachusetts Horticultural Society — 

 Nassau County Horticultural Society — Florists' Club 

 of Washington 462-463 



SEED TRADE— Development of the American Seed 

 Growing Industry — Carrot Seed in California — "Make 

 a Profit"— Onion Sets— Radish Seeds— Notes 464-465 



OF INTEREST TO RETAIL FLORISTS: 



Flowers by Telegraph 466 



New Flower Stores 467 



FLOWER MARKET REPORTS: 

 Boston, Chicago, Cleveland, New York, Philadelphia, 

 Rochester, St. Louis. Washington 469 



LOCAL AND GENERAL NEWS: 



Chicago, Philadelphia, Boston, Washington, St. Louis 472 



OBITUARY— Adolph Hartung— Prof. E. F. Stoddard- 

 Chester S. Weaver 472 



MISCELLANEOUS: 



Flowers and Vegetables for French Wounded 461 



Corn Diseases Being Studied 463 



French Appreciation — Illustrated 463 



News Notes 467 



Cereal Crops and Food Facts 471 



Fifth Liberty Loan Coming 471 



Visitors' Register 472 



Publications Received ■ 473 



Catalogues Received 474 



New England Gardeners Warned of Dangerous New 



Insect 475 



Greenhouses Building or Contemplated 475 



IIoiiTicuLTURE ill tlus issiie presents a 

 A ehaiigeil appearance externally, the fa- 



changed ex- miliar pictorial adornment of the title 

 terior page having given place to advertising 



matter for the time being. Owing to 

 the restrictions imposed by the Paper & Pulp Division 

 of the War Industries Board, the weight and quality of 

 paper which we have pledged to use at present and for 

 an indefinite time to come is not very suitable fur half- 



tone production of the quality which Horticulture 

 would like to i)resent. Eesults are frequently very dis- 

 appointing and we have consequently reluctantly de- 

 cided to make the change which this issue inaugurates 

 and the front page will from now on and until further 

 notice be devoted to business publicity. 



The addition of a line in his advertise- 



F. T. D. meut by one of our New York City retail 



drawbacks advertisers, placing a minimum value on 



orders which he is willing to accept for 

 Icscal delivery, is interesting and, on investigation, sig- 

 nificant as to the special difficulties and restrictions in 

 doing such business in large communities. We ques- 

 tioned the advertiser regarding it and the information 

 elicited makes it plain that, especially in flower-famine 

 times, delivery of flower orders of small amount in the 

 metropolis is usually accomplished at a loss. The dis- 

 tances of a large part of the residential sections of such 

 communities as New York and Brooklyn from the busi- 

 ness section and the expense incurred in delivery are 

 such as the florist in the average small city or town 

 can have but little conception of. The cost of the 

 flowers, boxing, packing, messenger's time and car fares, 

 billing, and finally the exchange on payment check less 

 twenty per cent of an order for a couple of dollars or 

 even less, as is often received, in the aggregate make 

 the transaction a losing game and, as such, one cannot 

 much lilame an advertiser for protesting, when the 

 facts are known. Perhaps tlie remedy for such met- 

 ropolitan troubles may yet be found in some plan of 

 zoning large communities. If there be a remedy, de- 

 pend upon it the F. T. D. will eventually find it. 



There is a rift in the clouds, through 



Fuel which the light begins to shine, in the 



considerations welcome indications of abatement in 



the rules as heretofore promulgated 

 regarding the use of coal for greenhouse purposes. It 

 is too late presumably for the great majority of our 

 [jlant and flower growers to take advantage in a prac- 

 tical way for this season of any abatement of the pres- 

 sure in fuel conservation but the news will undoubtedly 

 be a great relief to many anxious ones. Not many of 

 the greenhouse men in this vicinity have their equip- 

 ment in such shap-e as to take advantage of the addi- 

 tional 50 per cent allowance of fine anthracite but a 

 change of heating apparatus to suit the occasion would 

 be neither very dillicult nor burdensome as to cost for 

 many places and no doubt the necessary outfit will be 

 installed. The outlook for business in the coming sea- 

 son is certainly sufficiently alluring to make such con- 

 structive enterprise worth while. One good efl'ect, as it 

 appears to us, of the coal restriction, is the promise of a 

 quality of flowers such as have never been produced M 

 heretofore for the winter flower trade. There are but 1 

 few subjects hut what can be producfed sturdier and 

 more acceptable to the trade as well as the flnal con- 

 sumer, because of their better staying qualities when 

 grown at a minimum temperature. Wlien we hear the 

 foliage and flowers of roses or carnations, for instance, 

 rattle in the handling as though they wore made of metal 

 or glass, we all know what that means and if, ]ierchance, 

 we are buyers we are usually very willing to pay a better 

 price for such soods. 



