November 9, 191? 



HORTICULTURE 



459 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



Thoreau is quoted as saying, "Most 

 men lead lives of quiet desperation." 



To get the public mind concentrated 

 upon flowers, especially in these troub- 

 lous times, is hard indeed for an indi- 

 vidual to attempt, in fact, nothing but 

 a desperate effort would be rewarded 

 with success. 



One of the ideas back of our public- 

 ity campaign was to make an organ- 

 ized effort to do this very thing, in 

 order that the florists might cut this 

 desperation out of their business lives 

 and enjoy a better demand for plants" 

 and flowers, and who shall say our 

 committees have not succeeded? 



Through our magazine advertise- 

 ing very many thousands of people 

 have turned their minds to flowers as 

 mediums for the expression of senti- 

 ment under various conditions. Every 

 mail brings to this office numbers of 

 letters from all parts of the country 

 requesting copies of our little booklet 

 "Say It with Flowers," and informa- 

 tion in regard to filling orders in dis- 

 tant cities. This result is very grati- 

 fying to us, even though representing 

 but a fraction of the Interest which 

 is aroused by the publicity our fund 

 provides. 



Our slogan has even had ex- 

 pression on the stage. We are in- 

 formed that recently in a vaudeville 

 performance, during a pause in a dual 

 song and dance act where, according 

 to custom, a little banter passes be- 

 tween the partners, the male of the 

 duet made a stammering protestation 

 of love to the female, whereupon the 

 latter said, "Oh! Cut it out and say it 

 with flowers." This brought a hearty 

 laugh from the audience, which it is 

 quite fair to assume recognized the 

 slogan. 



Gradually, but irresistibly our slo- 

 gan is taking hold. Any florist who 

 is not giving it a personal push is 

 making a mistake. Our Promotion 

 Bureau is providing the means for a 

 push through the dealers' aids serv- 

 ice. The beautiful glass sign dis- 

 played in any store window says "Say 

 it with Flowers" all day long, and 

 every day. If this sign, at two dollars, 

 is considered an extravagance then 

 there is the decalcomanie sign, sup- 

 plied In units of four, in sizes for win- 

 dows and door panels, at one dollar 

 the unit. Our Bureau has sup- 

 plied hundreds of these transfer signs, 

 but ought to place yet ten times the 

 number. There are "Stickers," in 



three sizes, suitable for affixing to en- 

 velopes, boxes, express packages, and 

 the like, the use of which connect the 

 slogan to an individual establishment. 

 Our lantern slides tor use in the mov- 

 ing picture houses are works of art at 

 chromo prices. Our electrotype serv- 

 ice, comprising newspaper plates fea- 

 turing the magazine advertisements 

 are extremely effective when used in 

 local newspapers, as tending to con- 

 nect a local store with the advertise- 

 ments in the ten magazines. The slo- 

 gan is prominent throughout. 



All these present a chance for noisy 

 demonstration which will go a long 

 way to obviate the necessity tor quiet 

 desperation, and promote that health- 

 ful activity which is essential to pros- 

 perity. 



We are still waiting to hear from a 

 surprisingly large number of florists 

 who have not yet contributed to the 

 fund. Every dollar so far contributed 

 has been applied to the work, and 

 about $5,000 more is required to com- 

 plete the plans made for the year. 

 This is not a large sum, and surely 

 should be forthcoming. 



John Yot;ng, Secy. 

 1170 Broadway, New York. 



LIST OF CAMPS AND FORTS 



WHERE FLOWERS MAY 



BE SENT. 



We publish herewith for the con- 

 venience of florists who may be called 

 upon to send flowers to soldiers in 

 camp, the following partial list of 

 camps in various parts of the coun- 

 try: 



Ft. Adani.s. Newport. R. I. : Ft. Aiuirews, 

 Boston. Mass.; Ft. F.anks. Boston. Mass.; 

 Ft. Constitution. Portsmouth, N. H. ; Camp 

 Devens, Aver, Mass.; Ft. Ethan Allen, Bur- 

 lington, V't. ; Ft. Preble. Portland. Me. ; Ft. 

 Revere, Revere, Mass.; Ft. Stanilish, Bos- 

 ton, Mass. : Ft. Strong, Boston. Mass. ; Ft. 

 Warren, Boston, Mass. (Long Wharf) ; 

 Aviation S. D., Garden City, L. I.. N. Y. ; 

 Camp Crane, Allentown, Pa. ; Camp Dix, 

 Wrightstown, N. .T. ; Ft. Hamilton. N. Y. ; 

 Ft. Haneoek, N. Y. ; Ft, Jay. N. Y. ; Camp 

 Merritt. Dumont. N. J.; Camp Mills, Gar- 

 den Citv, L. I.. N. Y. ; Ft. Niagara. N. T. ; 

 Ft. Slocum, N. Y. ; Syracuse Recruiting 

 Camp. Syracuse. N. Y. : Fort Totten, N. Y. ; 

 Camp Tipton, Yaphank. L. I.. N. Y. ; Ft. 

 Wright and Terry, N. Y.; Aberdeen Prov- 

 ing Grounds, Aberdeen, Md. ; Edgewood 

 Arsenal. Aberdeen, Md. ; Camp Holabird. 

 Baltimore, Md. ; Camp Humphreys. Acco- 

 tink, Washington. Va. ; Camp Ijee. Peters- 

 |)urg, Va.; Camp Meade. Admiral. Md. ; Ft. 



Monroe, Old Point Comfort, Va. ; Augusta 

 Arsenal, Augusta, Ga. ; Carlstrom Field. 

 Arcadia, Fla. ; Ft. Caswell, N. C. ; Ft. Dade 

 and Deerfield, Arcadia. Fla.; Camp Forrest, 

 Ga. ; General Uospital, 12 Biltmore, N. C. ; 

 General Hospital. IS Wynesville, N. C. ; 

 Camp Gordon. Chamblee, Atlanta, Ga. ; 

 Camp Greene, Charlotte, N. C. ; Camp Han- 

 cock. Wheless, Augusta, Ga. ; Camp Jack- 

 son, Columbia, S. C. ; Camp Jesup, Ga. ; 

 Camp .Joseph E. Johnston, Yukon, Jack- 

 sonville, Fla ; Key West Barracks, Key 

 West, Fla. ; Camp McClellan, Anniston, 

 Ala.: Ft. McPherson, Atlanta, Ga. : Ft. 

 Moultrie, S. C. ; Camp Sevier. Paris, Green- 

 ville. S. C. ; Ft. Screven, Ga. ; Camp Sheri- 

 dan. Vandiver Park, Montgomery, Ala. : 

 Southers Field, Americus, Ga. ; Taylor 

 Field, Pike Road. Ala. ; Camp Wadsworth. 

 Calvert, Spartanburg, S. C. ; Camp Whee- 

 ler, Macon, Ga. : Columbus Barracks. O. ; 

 Camp Custer. Battle Creek, Mich. ; Camp 

 Grant. Rockford, 111.; Ft. Harrison. In- 

 dianapolis. Ind.; S. C. A. Mechanical Train- 

 ing Camp, St. Paul, Minn. : Camp Perry, 

 Port Clinton, O. ; Camp Sherman, Chilli- 

 cothe. O. : Ft. Sheridan. Chicago, 111.: Wil- 

 bur Wright Field, Dayton, O. ; Camp Dodge, 

 De.s Moines, la. ; Ft. Crooks. Neb. : Ft. Des 

 Moines, Des Moines. la.; Ft. Douglas, Utah; 

 Ft. Logan. Colo.; Ft. Omaha, Omaha, Neb.; 

 Ft. D. A. Russell. Wyoming; Artillery 

 Training Center, Fort Sill, Okla. ; Eberts 

 Field, Lonoke, Ark. : Camp Funston. Ft. 

 Rilev, Kan.; Jefferson Barracks, St. Louis, 

 Mo. ; Ft. Leaven^vorth and U. S. Disciple, 

 l^arracks. Leavenworth, Kan. ; Ft. Logan 

 H. Root, Little Rock, Ark. ; Camp Pike, 

 Little Rock, Ark.; Park Field. Millington, 

 Tenn.; Ft. Reno. Okla.: Ft. Riley. Kan.; 

 Scott Feld, Belleville, III.; Camp Taylor, 



Dumesnil, Louisville, Ky. ; Camp Beaure- 

 gard. Alexandria, La.; Camp Shelby, Hat- 

 tiesburg. Miss. ; Camp Bowie. Ft. Worth, 

 Tex.; Brooks Field, San Antonio, Tex.; 

 Brownsville, Tex. ; Call Field, Wichita Falls, 

 Tex.; Ft. Clark, Tex.; Corpus Christie, 

 Tex. ; Del Rio, Tex. ; Eagle Pass, Tex. ; 

 John Wise, Tex. ; Kelley Field, San An- 

 tonio, Tex.; Camp Logan, Houston, Tex.; 

 Camp MacArthur, Waco, Tex.; Ft. Mcin- 

 tosh, Laredo. Tex. : Headquarters Ft. Sam 

 Houston, Tex. ; Depot Quartermaster, San 

 Antonio, Tex. ; Camp Stanley, Leon Springs, 

 Tex. 



EXHIBITION AT PROVIDENCE. 



The Rhode Island Horticultural So- 

 ciety, Providence Chamber of Com 

 merce and Providence Market Garden- 

 ers' Association co-operating, will hold 

 an exhibition in the ball room of the 

 Narragansett Hotel, Providence, 

 Thursday and Friday, November 14 

 and 15. There are classes in the sched- 

 ule for professional, commercial ?nd 

 amateur growers, also for children, 

 and premiums are offered in 184 class- 

 es for flowers, fruit and vegetables. 



