HORTICULTUEE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



THE PUBLICITY CAMPAIGN. 



The Secretary arrived in Portland. 

 Ore., escorted from Tacoma, Wash., 

 by J. B. Pilkington, a prominent mem- 

 ber of the Portland Floral Society. 

 AtthouL;h his hour of arrival was near 

 to midnight, James Forbes, represent- 

 ing the Portland craft, was at the 

 station to meet him and conducted him 

 to his hotel. Next day he was, under 

 good guardianship, introduced to the 

 florist trade of Portland and vicinity, 

 among whom he secured a number of 

 new members for the Society, and 

 some substantial subscriptions to the 

 Publicity Fund; several who had al- 

 ready subscribed doubled their sub- 

 scriptions. He feels deeply indebted 

 to the Portland florists for many 

 courtesies extended, particularly to 

 Mr. Forbes — who, without encroach- 

 ment upon travel time, was especially 

 interested in seeing that the visitor 

 had the opportunity to view the great 

 Columbia Highway, the Park System, 

 shipyards and other local places of in- 

 terest — E. J. Steele, president of the 

 Portland Floral Society, A. J. Clarke 

 and J. B. Pilkington. The Portland 

 Floral Society is a very-much-alive or- 

 ganization, and held a special meeting 

 to welccnie the Secretary, at which 

 about fifty were present, who evinced 

 keen interest in the campaign, and in 

 the work of the Society. A most en- 

 joyable banquet was served in a man- 

 ner typical of the hosts, whose open- 

 hearted welcome the Secretary will 

 long remember. From Portland he 

 journeyed to San Francisco, again 

 under the care of Mr. Pilkington. who 

 probably was expected to see his charge 

 safely out of Oregon. 



In San Francisco the Secretary re- 

 ceived many courtesies at the hands 

 of S. A. F. Director Angelo Rossi, who 

 was anxious that the visitor should 

 meet with as much success as possible 

 in our old Convention City. To Hans 

 Plath. Daniel MacRorie and Eric 

 James he desires to express hearty 

 thanks for assistance given him, par- 

 ticularly in journeying to surrounding 

 towns. Interest in the campaign ap- 

 peared to be quite lively in San Fran- 

 cisco, and some good contributions to 

 the Campaign Fund resulted. 



Tlie time is drawing near when a 

 general report covering the Publicity 

 Campaign and the Campaign Fund 



must be made. A whole afternoon has 

 been set apart in the St. Louis Con- 

 vention Program for a discussion of 

 publicity work, and the attendance 

 promises to be large. At this time the 

 subscription records will be presented, 

 and all who have "done their bit" will 

 share in the honor of having their as- 

 sistance eulogized by an assembly 

 which will be composed of men promi- 

 nent in all branches of the trade. 



Mr. Nonscriber: Can you, should 

 you, allow your name to be absent 

 from this roll of honor? Just think 

 over the matter in the week to come. 

 There is time yet for you to help 

 swing this Campaign Fund over the 

 point set for it before the date of meet- 

 ing, and with your assistance the good 

 work already accomplished may be 

 continued over a period which, with- 

 out the lieneflt assuredly to result, it 

 might be hard for our industry to 

 bridge. Never was publicity for flow- 

 ers more needed — never could your 

 support be more timely than now. 



Th following additional subscrip- 

 tions are recorded: 



Annually for Four Years — Columbia 

 Floral Co.. Butte, Mont., $15; Sylvester 

 Hansen. Butte, Mont., $5; Peters & Son, 

 Hillyard, Wash., $5; P. Seavey & Son, Spo- 

 kane. Wash.. $5; Hollywood Gardens, Seat- 

 tle. Wash., $25; Woodlawn Flower Shop, 

 Seattle, Wash., $25; Rasaia Bros., Seattle. 

 Wash.. $25: Geo. H. Berke. Atlantic Citv. 

 N. J.. $10: Max M. Smith. Porthuid, Ore., 

 $15; Wiedemann Bros., Milwaukee, Ore., $5; 

 B. Juerjens, Peoria, 111.. $20; MacRorie- 

 McLaren Co., San Francisco. Cal., $50; Pel- 

 icano, Rossi & Co.. San Francisco, Cal.. 

 .$.50; Podesta & Baldocchi, San Francisco, 

 Cal., $,->n: H. M. Sanborn Co., Oakland. Cal., 

 $25; Francis Floral Co.. San Francisco, 

 Cal., $25; B. M. Joseph, San Francisco, Cal., 

 .$25; Ferrari Bros.. San Francisco. Cal.. $25; 

 H. Platb. San Francisco, Cal., $25; E. 

 James, Oakland, Cal., .$25; C. Kooyman. 

 San Francisco, Cal., $25; J. B. Boland, San 

 Francisco, Cal., $10; Theodore Yakes, Oak- 

 land, Cal., $10; Enomoto & Co.. San Fran- 

 cisco, Cal.. $10; Laurence M. Lalanne, San 

 Francisco. Cal.. $10; John Olsen, San Fran- 

 cisco, Cal., $10; F. C. Jaeger & Son, San 

 Francisco, Cal., $10; Wm. Macdonald, Oak- 

 land, Cal., $10; Thorsted Floral Co., Oak- 

 land, Cal., $10; Jiilius Eppstein, San Fran- 

 cisco, Cal.. $10; H. A. Avansono, San Fran- 

 cisco, Cal., $10; Herman Bevin, San Fran- 

 cisco, Cal., $10; Clarke Bros.. Oakland, Cal.. 

 $5; Richard Dinucci, San Francisco, Cal.. 

 $5; E. Lombard!, Anchor Floral Co., San 

 Francisco. Cal., $5; Domenico Mulinori, 

 San Francisco, Cal., .IS; Arthur Taylor. 

 Koonton. X. J.. $5: Floral City Nursery. 

 San Mateo. Cal.. .?20; Art Floral Co., Ssin 

 Francisco. Cal.. $2.5. 



Second Subscription — Steele's Pansv Gar- 

 dens. Portland, Ore.. $10; Martin & Forbes 

 Co.. Portland, Ore., $.50; Wilson-Grout-Gehr 

 Co.. Portland, Ore.. $5; Niklas & Son, Port- 

 land. Ore.. $10; Clarke & Son, Portland. 

 Ore.. .$25; Tonseth Floral Co.. Portland. 

 Ore.. .$10; The Swiss Floral Co.. Portland. 

 Ore. iX years). $:30. 



Total. .$.SOfl.OO. Previously reported from 

 all sources. .$:!?. 5:58. 7.5. Grand total. 

 $:iJ!.:!SS.75. 



John Youkg. Secy. 



1170 Broadway. New York. 



THE ST. LOUIS CONVENTION AU- 

 GUST 20, 21 AND 22 

 The Program 



The program for the Wednesday 

 afternoon session, August 21, has been 

 amended to read as follows: 



2.011 p. m. Report of Committee on 

 Publicity, by Henry Penn, Chairman. 

 Report of the Publicity Finance Comit- 

 tee, by George Asmus, Chairman. 

 Report ot the Promotion Bureau, by 

 Secretary John Young. Discussion. 

 Address, — "Publicity", by Major P. F. 

 O'Keefe, Boston, Mass. 



Under this arrangement, all matters 

 concerning the Publicity Campaign 

 will be taken up at one session, the 

 whole afternoon being devoted to this 

 very important subject. 



I 



THE TRADE EXHIBITION 



That the Trade Exhibition will again 

 be an important feature of the annual 

 Convention is now practically assured. 

 While exhibitors located at a distance 

 have been forced to consider serious- 

 ly present conditions of freight trans- 

 portation, the situation in this respect 

 is sufficiently improved to remove 

 doubt as to the possibility of arrivals 

 on time for the Convention dates. 

 The attention of exhibitors wishing to 

 have novelties or improved devices 

 passed upon by the judges is direct- 

 ed to Rule X, which is as follows: 



Awards; Exhibitors showing nov- 

 elties or other improved devices which 

 they wish to have examined by the 

 Judges for such special notice or 

 award as they are deemed worthy of, 

 shall make an itemized voucher there- 

 of with the Secretary in advance. 

 Firms or corporations desiring their 

 exhibits considered for award, must 

 state the name of a member of the 

 firm or company who is a member of 

 the Society. In case any article or 

 device has received an award at a 

 previous S. A. F. exhibition, award 

 shall cover subsequent improvements 

 only. No award will be made covering 

 the quality of seeds, fertilizers, plants 

 and other articles of such a nature on 

 which an intelligent opinion cannot be 

 had without a practical test. None 

 but flower pots conforming to the So- 

 ciety's standards will be considered 

 for award by the Judges. Xo award 

 will be made to exhibitors who are 

 not members of the S. A. F. & O. H. 



The following additions to the list ot 

 exhibitors have been made: 



Robert Craig Co.. Philadelphia. Pa.; 

 Schloss Bros.. Ribbon. Inc.. New York: 

 Ickes-Braun Mill Co.. Chicago. 111.; Cot- 

 tage Oardens Nurseries, Inc.. Eureka, 

 Cal. 



The exhibit of the Cottage Gardens 



