108 



HOKTICULTUKE 



August 3, 1918 



ble foreign trees introduced into this 

 country. The Old World Walnut-tree 

 Uuglans regia) although it is a na- 

 tive of China, is a handsomer and 

 more valuable tree than any of the 

 American Walnut-trees, hut unfortu- 

 nately it is only doubtfully hardy in 

 the northeastern states and will prob- 

 ably never grow to a large size here 

 or produce the great crops of nuts and 

 the timber which make this such a 

 useful tree in many parts of the 

 world. Chestnut-trees (Castanea) are 

 fast disappearing from the United 

 States as the Chestnut-tree disease 

 spreads. The European Chestnut is 

 not hardy in Massachusetts. The Jap- 

 anese Chestnut is a small tree of no 

 great value, and the Chinese Castanea 

 "moUissima. which it is hoped may 

 prove resistant to the disease, has 

 only been in the country for fifteen 

 years. 



It appears, therefore, from the ex- 

 perience gained in Massachusetts dur- 

 ing about a century that only the fol- 

 lowing deciduous-leaved trees of large 

 size have proved themselves to be 

 worth general planting in the north- 

 eastern states for ornament or tim- 

 ber:— the Gingko, the Pseudolarix, 

 the European Larch, three species of 

 Poplar, three Willows and their hy- 

 brids, the Cercidiphyllum. the White 

 Mulberry, the Ailanthus, the European 

 Beech, the English Elm, one Birch, 

 three Lindens, the European Horse- 

 chestnut, and the Norway Maple, 

 twenty in all. At the end of another 

 century the record of the Arboretum 

 will, it is to be hoped, be able to tell a 

 story of greater successes. 



Horticultural Baoks 



For Sale by 



HORTICUI.TURE PUBLISHING CO. 



Chrysanthemum Manual. Elmer 



D Smith $0.50 



The Chrysanthemum. Herring- 

 ton 60 



Commercial Carnation Culture. 



Dlcls 1.M 



Commercial Rose Culture. 



Holmes 1.60 



Violet Culture. Galloway 1.80 



Greenhouse Construction. Taft.. 1.60 

 Sweet Peas up to Dato. Kerr... 1.50 

 Plant Propagation, Greenhouse 



and Nursery Practice. Kains.. 1.60 



Plant PruniuE. Kains 1.60 



Book of Garden Flans. Hamblln. 2.00 

 landscape Desisn. Hubbard.... 6,00 

 The .\rt of Outdoor Rose Grow- 

 ing. Tliomas 6.00 



The Home Vegetable Garden. 



Kruhm 1.00 



Vegetable Gardening. R. L. 



Watts l.« 



Parsons on The Rose 1.00 



Principles of Floriculture. E. A. 



Wlilte 1.76 



Foundations of American Grape 



Culture. MunsoD S.OO 



Plant Materials of Decorative 



Cardenins. Treleage 1.00 



Aristocrats of the Garden. Wil- 

 son 6.00 



Bailey's Cyclopedia of Horticul- 

 ture, 6 Tolumei 18.00 



CONCENTRATE ON YOUR SPE- 

 CIALTY—IT'S AS BIG AS 

 YOU ARE. 



(Above Quotation by Herbert Kaufman) 



There Is no better time than now 

 for concentration as applied to flowers. 

 Let us take our business during the 

 summer putting forth new energy 

 daily into some specialty such as 

 dainty baskets with an added touch of 

 ribbon, or a new combination, loose 

 bunches of flowers properly displayed, 

 etc., so that when the prospective cus- 

 tomer enters your shop he is immed- 

 iately shown something for quick de- 

 livery. This has decided appeal and 

 makes a quick sale. Or, suggestions 

 of new out-door flowers coming into 

 the market makes another appeal, and 

 there are numerous individual touches 

 each store has for its own that attracts 

 the customer. 



We are hearing new tales every day 

 from new prospects and by way of 

 present conditions here's one that hap- 

 pened to me yesterday, the cause of 

 the above keynote: "Show me some 

 good roses, my Mother-in-law is sick, 

 I am making plenty of money," etc., 

 etc. Just think of the old Mother- 

 in-law story against this, and this 

 little incident is one of the many new 

 reasons why we are getting new types 

 of flower buyers in the summer, but 

 who are earning big salaries and w-ho 

 want ways and means to do good to 

 some one for past favors. Why not 

 make them concentrate on flowers? 

 And just for illustration having in 

 mind the hard summer ahead of us 

 with a little more energy than usual 

 we have been able to say that our sales 

 thus far have been greater this sum- 

 mer than any previous year. But how 

 was this done? By expending just a 

 little more for publicity than previous 

 summers. 



We all have the organization to look 

 after and why not do that one thing 

 so essential for better business? Spend 

 a little more for flower advertising in 

 your home newspapers telling the home 

 folks that you still have a commodity 

 to sell, and then do it again and again, 

 make your job as big as you are and 

 success will be yours eventually. 



The Chicago Tribune recently pub- 

 lished an article on how H. C. Sel- 

 fridge of London, the large depart- 

 ment store owner who placed adver- 

 tising as the secret of his success and 

 who bought space in London papers 

 at one dollar a line in such large quan- 

 tities that the papers in London had to 

 limit him as to how much he could 

 use; he wanted more space than they 

 could give him, and that during this 

 pi-esent -ivar-Feriod. 



BAMBOO CANE 

 STAKES 



Per bale Per bale 



NATURAL, 6 ft., 8,000 »81.00 



6-9 ft., 600 7.00 



9-12 ft., 400 8.60 



Prices ex warehouse New York. 

 Terms — Net cash 30 days. 



McHUTCHISON & CO. 



95 Chambers St., 



New Tork 



Freesra Purity 



SIAMMOTH SIZE . 



Also 5-8 and up 

 FREESIA — refracta aiba 5-8 inch. 

 SWEET WILLIAM — single mixed 



tine strain. 



CYCLAMEN Seed. Finest American 

 grown from the very finest strains. 



Prices on Application 



J.M.THORBURN&CO. 



53 Barclay Street 



Tiirough to 54 Park Place 



NEW YORK CITY 



STAR BRAND ROSES 



"American Pillar" and nearly every 

 other good hardy climber. 



Send for our list. 

 Ther«ONARD & 



Ljonesco. 



Robwt tji; Praa. Aitoliie Wlalxr, VlM-Pro. 



tVe mre subscribtrs to the Nurserymen s Fund 



for Market Development 



|"X"I WEST GROVE 

 ("y I PENN.,U.S.A. 



Does it pay to advertise under ad- 

 verse conditions? 



Mr. Selfridge attributed his success 

 to advertising because as he says, he 

 foi-ced it. 



Again, does it pay to advertise? 

 Yes. with emphasis on it does. 



Henry Penn, Chairman, 

 National Publicity Campaign. 



i 



THE BEST TEN WINTER-FLOWER- 

 ING SWEET PEAS 

 In going over the season's sweet 

 pea records with Mr. Kerr during a 

 recent visit to Fordhook we asked him 

 to name the "best ten" for a florist to 

 use as a paying proposition for a 

 winter and spring cut flower crop. 

 While he was reluctant to slight any 

 of his favorites, as they were all good 

 in some way or other he finally con- 

 sented (with an eloquent burst of ad- 

 dendas about the other Nannies and 

 Susies) to pick out the following: 



1. Daybreak, cream; 2, Early King, 

 crimson; 3, Empress, rose pink; 4, En- 

 chantress, deep pink; 5, Loveliness, 

 light pink, edge rose; 6, Fordhook, 

 pink and white; 7, Yarrawa, bright 

 rose; 8, Lavender King, deep laven- 

 der; 9, Exquisite, primrose, edge red; 

 10. Snowstorm, the best pure white. 



