HORTICULTURE 



November 23, 1918 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



With the war practically ended, 

 anil a reduction in the demand upon 

 the purses of the public for war char- 

 ities in sight, the, so called, patriotic 

 economies which have for some time 

 been in evidence in a majority of the 

 homes of the nation should gradually 

 disappear, and among them the rather 

 general discontinuance of the use of 

 flowers. 



If, as all who have followed the 

 work of our Publicity Campaign and 

 have been impressed with the benficial 

 results obtained through it are glad 

 to admit, the movement of flowers has 

 been greatly accelerated through the 

 publicity gained in times when opera- 

 tion to their use was everywhere 

 painfully apparent, what should we 

 expect when the people are free to en- 

 joy the possession and use of flowers 

 and plants without being subject to 

 criticism for a supposed extrava- 

 gance? 



That our products are necessary 

 and desirable in the home is a claim 

 which we have vigorously supported 

 in our magazine advertising, and it is 

 the purpose of our committees to keep 

 before the public continuously the 

 suggestion that flo^vers and plants 

 brighten and cheer homes which other- 

 wise would be all too dreary and 

 colorless. It will also be noticed that 

 we are emphasizing the adaptility of 

 our products for gift purposes, and as 

 mediums for the express of sentiment 

 under any and all conditions. Our 

 slogan, "Say it with Flowers," has, to 

 use a common expression, caught on, 

 evidence of this coming to us almost 

 daily. Only yesterday we received 

 from our Washington representative a 

 cartoon sketch clipped from the 

 Washington Star, depicting a cartoon 

 hero nonplussed at the exhorbitant 

 prices a fruit dealer demanded for a 

 hospital gift, and his ultimate de- 

 cision to use flowers instead. The 

 newspaper mentioned was only one of 

 a large syndicate of papers using this 

 cartoon. 



Florists who are not displaying our 

 slogan are making a great mistake. 

 A subscriber in Texas ordering from 

 our Promotion Bureau two additional 



glass signs says, "We think they are 

 fine and bring more business." 



Who shall say that our Christmas 

 advertisement appearing in national 

 magazines of enormous circulation 

 will not induce many who cannot 

 make up their minds as to the nature 

 of their anticipated Christmas offer- 

 ing to "say it with flowers?" And 

 there is no doubt that were it possible 

 many recipients of presents more or 

 less useless or unserviceable would 

 willingly exchange them for a hand- 

 some basket of flowers. Hardly an 

 occasion could be suggested when 

 flowers might be declared unsuitable 

 for gift purposes. 



But it is necessary that the public 

 be made to look upon our products in 

 this light, and there is only one 

 medium for the accomplishment of 

 this — publicity, properly conducted. 

 The magazine advertising the commit- 

 tees have arranged since the begin- 

 ning of the year has proved conclu- 

 sively that the results we are after 

 are sure of attainment; not only is it 

 conceded that the funds available 

 have been well expended, but the com- 

 mittees are quite satisfied that it 

 would be to our advantage to double, 

 or even treble our expenditures in the 

 coming year, so great is the benefit 

 sure to result. 



It is, however, up to the trade to 

 say whether the necessary fund will 

 be forthcoming. We are still short of 

 about |5,000 to complete our plans for 

 1918, and are relying upon those who 

 have not yet turned in a contribution 

 to make up this sum. Is it possible 

 that among the 10,000 or more florists 

 who have not subscribed, and who 

 would not miss the small ratio to be 

 expected of them, there is not suffi- 

 cient interest In our movement to In- 

 sure the speedy collection of the small 

 sum required? The committees are 

 waiting for an answer. 



If any information further than 

 that which has been supplied is need- 

 ed, it is cheerfully available on appli- 

 cation to the secretary. 



The following additional subscrip- 

 tions are recorded: 



Total amount previously reported, 

 .$44.768.7.'). 



Tluough F. T. D. : TX^alsh & Son, Mai- 

 den, Mass., $5; Dards, Inc., New York 

 (second subscription), $50; Aliens Green- 

 houses, Hudson, N. Y. (second subscrip- 

 tion), $5. 



A contribution from A. Langhans, 

 Wheeling, W. Va., recently reported, 

 should have been credited as made through 

 the F. T. D. 



Thrdugh Secretary's Office, annually for 

 Four Years — Frank P. Sawyer, Clinton, 

 Mass.. $5; Honaker, the Florist, Lexington, 

 Ky., $25; John A. Keller Co., Lexington, 

 Ky., .$15; Keller^ Florist, Lexington, Ky., 

 $1 ; Rugby Greenhouses, Rugby, N. D., $5: 

 A. C. Pruner, Chicago. 111., $5; Robt. L. 

 Dunn, St. Catherines, Ont., $5; Chas. W. 

 Swanson, Litchfield, Minn., $5. 



For One Year — Klrchhoff Bros., Chicago, 

 111., $5.50. 



Second Subscription — .Alfred Burtou, 

 Chestnut Hill, Pa., $50. 



Total, $44,9.5!>.2.'5. 



Department of Plant Registration. 



Public notice is hereby given that 

 as no objection has been filed against 

 the registration of Box-Barberry by 

 The Elm City Nursery Co., Wood- 

 mont Nurseries, Inc., New Haven and 

 Woodmont, Conn., the same becomes 

 complete. 



John Young, Secy. 



1170 Broadway, N. Y. 

 Nov. 18th, 1918. 



WESTCHESTER AND FAIRFIELD 

 HORTICULTURAL SOCIETY. 



The monthly meeting was held in 

 Greenwich, Conn., Nov. 8th. Chrysan- 

 themum exhibits were numerous and 

 of fine quality. The awards were as 

 follows: 



Specimen plant. Thomas Ryan; 3 

 plants, R. Williamson; 12 blooms, 

 James Stuart; 6 blooms, W. Mort-ow; 

 vase of large blooms arranged for ef- 

 fect, W. Graham; singles, ditto James 

 Stuart; pompons, W. Seeley; outdoor 

 flowers, Harry Jones; basket, Fred 

 Lagerstram. An exhibit of single 

 seedlings from Alex. Geddes was very 

 highly commended and Nos. 2, 17, 33 

 and 48 received each a certificate ot 

 merit; bloom of Louisa Pockett, James 

 Foster, culttiral certificate; carnation 

 Enchantress Supreme, W. Morrow, 

 cultural certificate; winter flowering 

 begonias, R. Williamson, cultural cei^ 

 tificate; vegetables, Stephen Dietrich, 

 vote of thanks; Ophelia roses, W. 

 Smith, 85 points; Brasso-Cattleya, E. 

 Becket, 80 points. A discussion was 

 brought up to change German names 

 of roses; it was the general opinion 

 that the names remain as they are. 

 The coal burning question was dis- 

 cussed and the fuel commissioners 

 came in for much criticism. EHectlon 

 of officers for the ensuing year will 

 take place December 13. 



Jack Conwat, Cor. Secy. 



