510 



HORTICULTURE 



November 23, 1918 



"Say it With Flowers"— At the end of 30 Days— "Say it With a Check." 



MEMBERS OF THE F. T. D. AND OTHERS 



Whenever you receive an o-''ler for flo A'ers from another florist fill the order. Give 

 your customers and the other fellow's customers Service. Send something even if on'y 

 a letter, or call up the people who the ordur goes to and tell them that you have a mes- 

 sage from their friends to deliver hut at the present you are all out of flowers, but wiU 

 have some later and will send them. 



DO BUSINESS IN A BUSINESSLIKE WAY 



THE FLORISTS' TELEGRAPH DELIVERY 



For Better and More Efficient Floral Service to the Public as well as from Florist to FlorisL 



So much F. T. D. food has been 

 jammed into those who attended the 

 Cleveland meeting in two days' ses- 

 sion that It will take just as long to 

 digest it all as it takes a normal per- 

 son to overcome an overloaded 

 stomach. 



In diggihg through some of the pa- 

 pers from this meeting I come across 

 the file with the various suggestions 

 sent in for competition and as 1 have 

 made a study of P. T. D. work for 

 the past eight years I feel, in justice 

 to all those who have participated in 

 this contest, and without casting any 

 reflections on the committee whose 

 duty it was to judge this contest, that 

 a good deal more valuable informa- 

 tion and suggestions for the benefit 

 of the F. T. D. were aniong.st the cor- 

 respondence of those who were not 

 the prize winners. I feel it, therefore, 

 my duty to personally thank all the 

 participants in this contest, and have 



BnSBlNK S ATKINS 



NURSESYMEN, FLORISTS. PLANTERS 



RUTHERFORD, NEW JERSEY 



We are eubseribers to the Nnrserymen'a 

 Fund for Market Development, alno "Sfty 

 It With Flowers" Publicity CampslcB. 



NURSERY STOCK 



Fruit and Ornamental Trees, Shrubs, 



Small Fruits. Clematis, Everereeni 



and Roses. 



Writ,, for Tr->de List 



W. & T. SMITH COMPANY, Gioiva, N. T. 



We are siihscrlhers to the Nurserymen'i 

 FiiTiil for Market DevelopnieDt 



HOLLAND NURSERIES 



BKRT HARDT RBODODKTmmOWS, 

 AZAUEAH, OONmntll, CI.EItATI>, 

 B. P. R08KR, SHBCB8 AlTD BMM- 

 BArKOrS TULST*. 



P. OUWERKERK, "'r.r,tt.7f*^ 



only one wish to know who the dif- 

 ferent parties are. 



Sooner or later one or the other 

 participant will find that part of his 

 suggestion will he adopted in one way 

 or another to carry on our F. T. D. 

 work, while I hardly think the sug- 

 gestions of the prize winner can ever 

 be carried out and be practical for 

 several reasons: 



1st. Tie F. T. D. has never and 

 should never be allowed or have to 

 bow down to as low an arrangement 

 as buying in their membership. Re- 

 tailers who cannot see their benefit 

 will never make good members if 

 membership is forced upon them. 



2nd. If a traveling man enlists a 

 new member in a town where we are 

 not represented, he perhaps has been 

 the last one of ten or twelve others 

 who has tried to make this certain re- 

 tailer see the benefit of belonging 

 to this organization. This same re- 

 tailer has filled perhaps a number of 

 orders for our members, and every- 

 one of our members has brought some 

 pressure at one time or another to 

 make him join the F. T. D., and yet 

 according to the prize winner's sug- 

 gestion the traveling man that hap- 

 pens to come along just at the time 

 when this retailer is ready to join 

 would have all the credit to himself 

 for which perhaps twenty-five or 

 thirty others have worked hard. The 

 F. T. D. as an organization does not 

 care who gets retailers to join our 

 membership as long as we get them, 

 and get them without buying them in. 



3rd. The traveling man is liable to 

 get retailers to join who cannot qual- 

 ify according to rules and regulations. 

 and endless correspondence would re- 

 sult. 



4th. The traveling men are our co- 

 workers and will gain indirectly 

 through our building up larger fields 

 of business, and most of them that I 

 know would not consent to accept any 

 pay if perchance they could be the 



medium of enlightening a retailer in 

 a small town whereby he can find and 

 build up a nice little extra business 

 by joining the F. T. D. 



Perhaps I could dig up a few more ' 

 good reasons but let that be enough. 



The good points sent in with the 

 suggestions are valuable to our or- 

 ganization, and I only hope that some, 

 of the trades papers will consent at 

 one time or another to publish some 

 of these suggestions. I shall be glaa 

 and hope to have the permission of 

 those who have sent them in to send 

 them to the editors of our various 

 trades papers. Hoping that some of 

 the contestants will read this article 

 and will let me have the duplicate 

 copies with their name on, I shall ap- 

 preciate this very much and will be 

 glad to know the different parties. 



Yours for a better retail florist 

 trade. Albert Pochelon. 



ALBANY FLORISTS' CLUB. 



This organization met on Dec. 5 at 

 the headquarters of the Albany Flor- 

 ists' Exchange, about 30 members be- 

 ing present. A fine exhibit of chrys- 

 anthemums was staged by A. N. Pier- 

 son, also by Samuel Goldring, F. R. 

 Pierson and others. Nominations for 

 officers to be voted on at the Decem- 

 ber meeting are as follows: For Presi- 

 dent, William Newport and James ; 

 Snyder; vice-president. R. W. Bilson 

 and Wm. M. Quinn; secretary-treas- 

 urer, Robert Davison; trustees, G. E. 

 Nagengast, Jr., H. E. Eberhart, Jos. 

 Traudt, Philip Ulrich and H. L. 

 Men and. 



What Paid You This Fall? 



YOtI know that CHKVSANTHEMCMS 



ineedinp little fuel) was the Premier Pay- 

 ing Crop this Fall — never such a fleraand 

 and return. Get in Line for next Year by 

 Stockinfi up now with the Best Varieties; 

 Stork Plants of best Payins: Kinds, J5.00 

 per too. .i;no.00 per 1000. List is: Marieold, 

 Fole.v, Yonclota, Helen Lee. Odessa. Patly, 

 Wells white. White Chieftain. Harvard, 

 Oconto, Early Frost, Wells Late Pink, 

 Seidewitz. Chrysolora, Golden Queen. May 

 he assorted at 100 or 1000 rates. Cash. 

 Bie stools. Order Today. 

 L M. BATNEB, OREI^MPOBT, N. Y. 



