August 10. 1918 



HOETICULTUEE 



129 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



ST. LOUIS CONVENTION AUGUST 

 20, 21, 22. 



The secretary is now located at the 

 Jefferson Hotel. St. Louis, where com- 

 munications in regard to the Conven- ' 

 tion saould be sent. A card of mem- 

 bership has been issued to all mem- 

 bers in good standing. This card 

 admits the person to whom it is 

 issued to the Convention Hall at all 

 times during the Convention, and to 

 the Trade Exhibition. The non-re- 

 ceipt of a card by any member is an 

 indication that his 1918 dues have not 

 been 'paid, as only those in good 

 standing will be permitted to attend 

 the meetings. It is therefore incum- 

 bent upon all who intend to be pres- 

 ent at the Convention but have not 

 paid their annual tdues to make 

 prompt remittance. 



As is customary, the secretary's 

 presence in the Convention City 

 ahead of the Convention is required 

 for the purpose of giving attention to 

 all the details entailed by the So- 

 ciety's management, and particularly 

 in regard to the Trade Exhibition. 

 Intending exhibitors will please take 

 notice that he is at their service, and 

 will be pleased to render any possible 

 assistance in the staging and care of 

 exhibits. The outlook for a successful 

 convention is very promising. The 

 importance of the subject matter of ■ 

 the program is expected to draw a 

 large attendance. 



The United States Fuel Adminis- 

 tration has notified our Washington 

 Representative that Wallace Crossley, 

 State Capitol, Jefferson City, Mo., 

 Federal Fuel Administrator for the 

 state of Missouri, will be the speaker 

 on the subject, "The Coal Conserva- 

 tion Order as it Applies to Florists," 

 scheduled for discussion at the after- 

 noon session of Thursday, August 22. 

 Mr. Crossley is thoroughly familiar 

 with his subject, and the application 

 of the order to all sections of the 

 country. 



Among the additions to the list of 

 exhibitors are the following: John 

 A. Evans Co., Richmond. Ind.: The 

 Ove Gnatt Co., Inc., La Porte, lud. 



The local committee are actively 

 engaged in perfecting plans for the 

 entertainment of visitors, vhich 

 means that all who are in attendance 

 are assured of a most enjoyablp visit. 



THE PUBLICITY CAMPAIGN 



From San Francisco the secretary 

 proceeded to Los Angeles, in which 

 city he was in the hands of Fred 

 Howard, S. A. F. state vice-president, 

 and Frank Shearer, superintendent of 

 parks, who made his first day's work 

 easy of accomplishment and extended 

 to him many courtesies, for which he 

 is deeply grateful. A banquet was 

 arranged for the evening, when the 



»^ecret;ir>' Younji: at Multiiowah Falls, on 



Colmnliia River Highway, uear Portlanil, 



Ow.. in cumpany with James Forties, 



J. B. Pilkiugtou anil others. 



secretary had the opportunity to ex- 

 plain to many in the craft the great 

 benefit to be derived from the Pub- 

 licity Campaign. The results of this 

 informal gathering are to be noticed 

 in the list of subscriptions reported. 

 In addition, several new members 

 were added to the Society's member- 

 ship roll. On the second day A. F. 

 Borden, of the Redondo Floral Co.. 

 president of the local club, took the 

 visitor in hand, devoting the entire 

 day to his work, which included a 

 visit to Pasadena. Mr. Borden, and 

 in fact all with whom the secretary 



came in contact in Los Angeles, did 

 their utmost to make his stay in the 

 city both enjoyable and profitable. 



At Salt Lake City, Utah, the secre- 

 tary was met at the station by G. K. 

 Uno. who escorted him to the Utah 

 Hotel, where he found Messrs. R. Mil- 

 ler, R. Wilson. W. Sorenson, B. Gray, 

 J. H. Maxwell, Chas. Alt, D. E. Law, 

 M. Jorgensen, and A. Alt. represent- 

 ing the trade of the community. 

 Afterwards a meeting was held at the 

 store of Huddart Floral Co., where 

 the secretary had the opportunity to 

 explain the work of the Publicity 

 Campaign and of the Society. Several 

 subscriptions to the fund were forth- 

 coming, and a number of new mem- 

 bers came into the S. A. F. fold. The 

 secretary expresses at this time his 

 great pleasure at the warmth of the 

 reception given him in Salt Lake 

 City, and his gratitude tor the espe- 

 cial courtesies extended to him by 

 Robert Miller, G. K. Uno and A. J. 

 Alt. It was quite evident that inter- 

 est in the work of our organization 

 was of the strongest character. 



Some ilittle time was spent in 

 Omaha, in which city the secretary 

 had the valued assistance of Mrs. J. 

 J. Hess, wife of the Society's treas- 

 urer, and, of course, of the treasurer 

 himself. His work here, naturally, 

 also extended to Council Bluffs, in the 

 neighboring state of Iowa. 



In St. Joseph. Mo., he was met at 

 the station, in company with Treas- 

 urer Hess, by Director Frank X. 

 Stuppy, at the early hour of 7 a. m., 

 and an entire hour was given to the 

 official work, several subscriptions 

 and many new memberships result- 

 ing. .Samuel Murray and Arthur 

 Newell of Kansas City came on to 

 "St. Joe," and carried the secretary 

 with them to their own city, where 

 next day, and with Wm. L. Rock, 

 treasurer of the F. T. D., a long day 

 was put in among the trade, over $300 

 in subscriptions and thirteen new 

 members being the result of the 

 round-up. 



The gentlemen forming the escort 

 were most enthusiastic over the "per- 

 sonal visit method" adopted to create 

 interest in the publicity work, and 

 nert strongly of the opinion that this 

 procedure would assuredly carry the 

 fund "over the top." 



