November 30, 1918 



HORTICULTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



One month now to the end of the 

 year. We are nearly $5,000 short of 

 the $50,000 required to put the 1918 

 stage of our campaign over the top— 

 ■or, had we hotter say, to the top. 



Our committees have every reason 

 to believe that subscriptions to com- 

 plete the fund will not be wanting, 

 and are going ahead with the program 

 already laid out. Why? Because the 

 reports coming in to our Promotion 

 Bureau are such as to make even the 

 man with cold blood enthuse. East, 

 North, South, Middle West and West, 

 the feeling is that our publicity has 

 had the effect of stimulating business 

 to a remarkable extent. If it was 

 possible to accomplish this result in 

 times such as we have just passed 

 through, what are we to expect in 

 the better times which are before us? 

 Already florists are asking why we did 

 not start a campaign before. The an- 

 swer is easy — we were not organized 

 for the effort. Now, through the gen- 

 erous contributions of a large num- 

 ber of whole-hearted florists, we have 

 approached a point where we may 

 well consider ourselves organized, and 

 our work is having a telling effect. 



We want to keep going. We want our 

 slogan, "Say it with Flowers," to tie 

 continually in the public mind, and 

 we are proceeding in the right way 

 to accomplish it. 



But we must have the requisite 

 funds to fully attain our object. We 

 have had to anticipate the little short- 

 age we are complaining of. Surely 

 there are enough good souls among 

 the large number of florists who have 

 not yet subscribed to help us over 

 our goal. No matter whether a retail 

 florist or a grower, the fund is worthy 

 of support. It should be remembered 

 that some florists have contributerl 

 as much as $500. There's faith for 

 you. And these same florists are sat- 

 isfied that they have had their mon- 

 ey's worth in increased business. The 

 more money, the more publicity, and 

 the bigger the volume of business. 



Help now, when help is most 

 wanted. 



Take advantage of our direct aid 

 service. Use the newspaper electro- 

 types we have provided, and connect 

 your establishments with the maga- 

 zine advertising. Display our signs, 

 and popularize our slogan in your 

 community. Our Christmas advertise- 

 ment in a number of national maga- 



zines will bring business to your door 

 if you will run our newspaper electro- 

 type in your local newspapers. Send 

 us a dollar and one will be mailed to 

 you right away. Get your advertising 

 going early and you will not want for 

 Christmas trade. 



Department of Plant Registration. 



Public notice is hereby given that 

 A. N. Pierson, Inc., Cromwell, Conn., 

 submits for registration the new 

 geranium here described: 



Geranium General Pershing — Single. 

 Color, vivid salmon, shading to light 

 salmon-pink towards the petal edge. 

 Foliage, bronzy green, medium size. 

 Compact in growth and extremely 

 free and continuous in flowering, 

 hence an improvement on existing va- 

 rieties in this color for bedding or 

 decorative purposes. 



Any person objecting to this regis- 

 tration, or 'to the use of the proposed 

 name, is requested to communicate 

 with the secretary at once. Failing to 

 receive objection to the registration, 

 the same will be made three weeks 

 from this date. 



John Young, Secy. 



1170 B'way, New York, Nov. 30, 1918. 



LET'S KEEP OUR HEADS. 

 There is not the slightest cause for 

 any feeling of alarm or uneasiness lest 

 the change from a war to a peace foot- 

 ing be accompanied by unemployment 

 and misery. The release of soldiers 

 and civilian war workers will be con- 

 ducted gradually in order that fighters 

 and munitions workers may be directed 

 to other employments as they are re- 

 leased. 



The War Industries Board has an- 

 nounced that Its policy will be to grad- 

 ually lift various restrictions and cur- 

 tailments and will encourage the re- 

 sumption and extension of peace-time 

 industrial operations. 



The War Department will not re- 

 lease soldiers faster than they can be 

 absorbed and will not cancel contracts 

 without previous consultation with the 

 War Industries Board and the Depart- 

 ment of Labor. 



Chairman Hurley, of the Shipping 



Board, says that the shipbuilding In- 

 dustry wUl continue in full force and 

 that 100,000 more men will be needed. 



The Department of Agriculture and 

 the Pood Administration are calling 

 the attention of the country to the 

 vital need of great crops next year and 

 the finding of sufl5cient labor for their 

 planting and harvesting. 



The Employment Service will have 

 a large part to play, and its work of 

 the past week is Indicative of its abil- 

 ity to meet the great task it is begin- 

 ning. Let's keep our heads, obey 

 orders, and all will be well. — V. S. Em 

 ployment Service Bulletin. 



end of the business. He will dispose 

 of his interests in Louisiana and asso- 

 ciate himself permanently with the 

 Cottage Gardens Nurseries and give it 

 his entire time and attention. 



Mr. Stark is well known to the nur- 

 sery trade. He has made a thorough 

 examination of the Cottage Gardens 

 properties and has concluded that 

 there is a great future in store for Its 

 business. 



WM. P. STARK JOINS COTTAGE 

 GARDENS NURSERIES. 

 Wm. P. Stark, formerly of Louis- 

 iana, Missouri, has associated himself 

 with the Cottage Gardens Nurseries of 

 California. Mr. Stark takes a position 

 of oi)erating manager and sales di- 

 rector. He will have entire charge of 

 the production, as well as the selling 



PERSONAL. 



Thomas Proctor, gardener at Blan- 

 tyre, Lenox, Mass., has resigned his 

 position, and has been appointed su- 

 perintendent of Planting Fields, the 

 estate of William R. Coe, Oyster Bay, 

 N. Y. 



George Westland, for over twelve 

 years gardener at Osgood Hill, the 

 estate of Nathaniel Stevens, North 

 Andover. Mass., has resigned, and In- 

 tends to take a long rest before ac- 

 cepting a new position. 



