166 



II R T I C U L T U K E 



August 17, 1918 



SPECIAL NOTICE 



Our representatives are 

 now calling on the flower 

 trade with a superb line 

 of Fancy Baskets in all 

 shapes and sizes made 

 especially to our order 

 and representing the lat- 

 est color ideas and most 

 up-to-date patterns. Also the same in Exclusive Ribbons and other florists' supplies. 

 This is a good time to make your arrangements for the new season now approaching. 

 Drop us a line and our representative will call 



1^~ Those attending the Convention at St. Louis are cordially invited 

 to inspect our exhibit there and get an idea of the line of goods we handle 



S. S. PENNOCK COMPANY 



THE 



NEW YORK 

 17 W. 28th Street 



WHOLESALE 

 FLORISTS OF 



PHILADELPHIA 

 1608-1620 Ludlow Street 



PHILADELPHIA 



BALTIMORE 

 Franklin and St. Paul Streets 



WASHINGTON 

 1216 H Street 



WOALlf* 



EXCLUSIVE FLORISTS RIBBONS AND SUPPLIES 



AMERICAN GLADIOLUS SOCIETY. 



Report of the Secretary. lUiffalo, Au- 

 gust 14-17. 



This is the ninth annual meeting 

 of the American Gladiolus Society and 

 it is our hope that it will be produc- 

 tive of plans and measures for mak- 

 ing the tenth year the most effective 

 in results of any year in the history 

 of the society. Let us one and all 

 lend our efforts in making the com- 

 ing year yield great results in the ad- 

 vancement of the gladiolus. If we look 

 back over the past ten years we can 

 see the very considerable advance 

 that has been made. There is a great- 

 er work for this society to do. We 

 should do all we can to stimulate in- 

 terest in the Gladiolus Society by 

 offering our medals and certificates 

 to the local shows. The question is 

 sometimes raised whether it is de- 

 sirable to offer the medals without 

 restrictions as is the case at present. 

 If a local society could affiliate in 

 some way with our society, it should 

 be helpful to both. We might also 

 offer our medals through such state 

 fairs as have a worthy flower exhibit. 

 It would seem as if no award should 

 be made unless the winning exhibi- 

 tors are members of our society. 



Supplying the "Flower Grower'' to 

 the members appears to meet the very 

 apparent need of an official organ for 

 the society. No doubt it can serve a 

 very useful purpose in keeping in 

 touch with our members. To accom- 

 plish this purpose, the advisability 

 of having a column in the Flower 

 Grower for the publication of items of 



special interest to the members is 

 something that may appeal to you. 



If the society had the financial sup- 

 port, it could do many things not pos- 

 sible to carry out now. A complete 

 catalogue of all varieties with name 

 of originator, introducer, year of in- 

 troduction with a brief, clear-cut de- 

 scription would be very useful to our 

 members. This is a work for the fu- 

 ture. 



The last annual meeting took action 

 toward the appointment of a public- 

 ity committee. J. J. Lane, who be- 

 came chairman of this committee, 

 conducted an -active campaign for new 

 members. Although operations were 

 not started until too late to get much 

 publicity for the society, through the 

 catalogue circulation of the commer- 

 cial growers and notwithstanding war 

 conditions, we have received 165 new 

 members. Several of these are in 

 Canada, New Zealand and Australia. 

 The late secretary reported 10 new- 

 members last year. When I took over 

 the secretary's office I found 8.3 paid 

 members on the roll. Since that time 

 16 old members have paid up. Some 

 of those living abroad have paid two 

 years dues. The total membership at 

 present is 264. This is a very sub- 

 stantial gain, but it would seem that 

 we ought to be able to have a society 

 of at least 500 members and I have 

 faith to believe that when the war 

 ends it will be possible to build up the 

 membership to that number. The 

 credit for the increase in new mem- 

 bers is largely due to the excellent 

 work of the president, Mr. Kunderd, 

 Mr. Lane and Mr. Cooper, editor of 



the Flower Grower. The society cer- 

 tainly owes them a debt of gratitude 

 for their good work which brought 

 such results in these difficult times. 

 The fact that the society makes a re- 

 turn to its members by sending them 

 the Flower Grower has been a ma- 

 terial aid I am sure. 



The American Gladiolus Society 

 sustained a severe loss in the death 

 of its secretary, Henry Youell, who 

 had been an officer in the society 

 from its inception. His extensive 

 knowledge of the gladiolus gained 

 during a lifetime made him an inval- 

 uable member in the councils of the 

 society. 



Another veteran in the gladiolus 

 world, Matthew Crawford, passed 

 away during the year. As a writer on 

 horticultural subjects as well as the 

 pioneer grower of gladioli, he was fa- 

 vorably and widely known. These 

 men did much to advance the interest 

 in the gladiolus as a garden flower 

 and as a florists' cut flower. Their 

 passing leaves it to us to "carry on." 



The members of the American Gla- 

 diolus Society owe it to themselves as 

 well as to the society to rally against 

 the foolish sentiment found in some 

 quarters that flowers have no place in 

 our lives during war time. We are 

 organized to promote the interests of 

 a flower suitable to every home gar- 

 den where it can send out its mes- 

 sage of peace and hope and even joy 

 to anxious hearts that long for loved 

 ones far from the home scenes. Let 

 us then, while doing our part in this 

 struggle, seek the consolation and 

 the joys of growing flowers. 



