August 17. 191S 



HOETI CULTURE 



175 



If it's in the market we have it! 



WHO ! WHO ! WHO ! 



TFie Chicago Flower Growers' Ass'n 



Prove it by sending your next order to us 



182 N. Wabash Avenue, CHICAGO 



PROFITABLE PRICES FOR THE 



GROWER. 



By P.iul Klingsporu, Secretary of tlie 

 Cbic.Tgo Flower Growers' Association. 



This is a subject which needs no 

 introduction as it has been discussed 

 more or less thoroughly since the in- 

 cipiency of the florist business. How- 

 ever, up to the present time, it has 

 not turned out to be a 100 per cent 

 proposition from the grower's view- 

 point. 



The following suggestions are sub- 

 mitted for general consideration. 



First: — The Production of a Good 

 Average Quautt of Flowers. 



We all know that some growers 

 produce much finer quality than oth- 

 ers, and consequently should receive 

 better returns for the stock sent to 

 the market. 



Poor stock is unprofitable at all 

 times for the grower and the middle 

 man who handles the goods to sell to 

 the retail trade. 



Second: — Get the Proper Market 

 Valie for the Stock. 



This would be easy of accomplish- 

 ment if the wholesaler and salesman 

 were more thoroughly posted on the 

 original cost of the stock, the grow- 

 er's overhead expense, and the pre- 

 vailing market conditions. 



Such knowledge is essential to in- 

 sure the grower a fair profit on his 

 investment and labor. 



The average retail buyer aims to 

 secure his stock as cheaply as possi- 

 ble, after accomplishing his purpose 

 by setting his own price, and in a 

 good many instances overruling that 

 of the salesman. 



A more general knowledge among 

 salesmen of the growers problem, 

 would lead to better judgment in sell- 

 ing, — in compromising, — and in hold- 

 ing the price in accordance with mar- 

 ket conditions. 



It is well for the retailer to stop 

 and consider that unless the grower 

 realizes a profitable return for his 

 flowers he may discontinue growing 



J. K. Al-L 



IM 



"A LEADER IS THE WHOLESALE COMMISSION TRADE FOR OVER TBIRTT TEARS" 



Have a demand for more than I can supply. Rose Growers Call or Write^ 



TELEPHONES 

 FurmBUt 167 and 3058 



118 West 28th St. NE\A/ YORK 



NEW YORK QUOTATIONS PER 100. To Dealen Only 



MISCELLANEOUS 



CattlflTW 



Liliei, Longiflonim* • ' 



Lilies, Speciosum 



Lily of th« VaUey 



Snapdrason 



Gladioli 



Asters 



Dahlias 



Calendula 



Sweet Peas 



Grdenias 



Adiantam 



Smilax ■ 



Asparagiu PlomoMis. & Sprrai ( loo bunches) ■ 



last Part if Wiik 



anding Aug. 10 

 1916 



First Part If Week 



begiDDJDg Aug. It 



191B 



6.00 to 6.00 

 10,00 to 15.00 



6.00 



8.00 



6.00 



13. OO' 



them, and perhaps turn his attentions 

 to the production of vegetables. 



Such has been the case in many 

 instances with the past year, and 

 furtherance of the same would not be 

 conducive to the trade in general. 



What will the retailers do If this 

 should occur? 



Is it not well to weigh this prob- 



lem carefully, and stop the tendency 

 to hammer down prices to the point 

 while the retailer realizes an abnor- 

 mal profit, and the producer suffers 

 a loss? 



Never overlook the fact that one 

 needs the other, and that neither 

 should have all the profit — It should 

 be fairly divided. n 



Cut Flowers for All Seasons 



Ample Supplies of all staples in Cut Flowers 



ROSES ASTERS LILIES 



GLADIOLI VALLEY DAHLIAS 



EVERYTHING IN SEASONABLE GREENS 

 LO.NG EXPERIENCE CAREFUL. CONSCIENTIOUS SERVICE 



1225 Race 

 Street 



BERGER BROS. 



Philadelphia, Pa. 



WHOLESALE 



FLORISTS 



