August 24, 1918 



HORTICULTURE 



195 



PROTECT YOURSELF NOW 



for DISH FERNS 



We say "Protect Yourself Now." This is meant as a fair 

 warning:, as we shall be obliged, in order to conserve both fuel 

 and labor, to greatly reduce our usual supplies of potted Ferns 

 for the coming winter. There will not be enough to go around, 

 hence the above suggestion. 



We are in position at tiie present time to supply the varieties noted 

 below in excellent shape for present potting, in fiats of about 200 plants 

 each, at S2.00 per fiat. 



NOTE: — This is the old price which has ruled for more than a quar- 

 ter of a century ; there has been no advance. 



.4DIANTUM CUNEATUM PTERIS DISTINCTION 



FOP THE COMING 

 FALL AND WINTER 



.ASPIDICM TSUSSEMENSE 



CTBTOMICM ROCHFORDIANCM 



ONYCHIl'M J.4PONICUM 



PTERIS .4DIANTOIDES 

 .4LEXANDRIAE 

 CRETICA ALBO-L.INE.\TA 



Any of the above varieties at $3.00 per flat, 

 than a full flat of a variety. 



We also offer a limited stock of .\diaiitTiiu Hybridum 

 Rochfordianum Compaetuni in flats at $3.00 per flat. 



DISH FERNS FOB PRESENT VSE 



We have a fine lot of choice varieties now ready to send out from 

 2%-inch pots at S5.00 per 100; $10.00 per 1006. 250 or more will be sup- 

 plied at 1000 rates. 



MAGNIFICA 

 MIETICEPS 

 OrVR.\BDII 

 RIVERTONIAN.A 

 WILSOXII 

 WIMSETTI 

 We cannot supply less 



Cyrtomium 



HENRY A. DREER, 



714-716 

 Chestnut Street, 



FL.AT OF .\SPIDIUJI TSISSOIENSE 



Philadelphia, Pa. 



THE ABOVE PRICES ABE INTENDED FOB THE TBADE ONEY. 



another phenomenal demand for flow- 

 ers — I used the word "phenomenal" 

 in a most conservative sense, for we 

 must consider the abnormal times we 

 are living in, times when many people 

 are dispensing with so-called luxuries, 

 and who erroneously consider flowers 

 as a luxury. 



Again at Easter we saw the public 

 respond to our appeals as never be- 

 fore in the history of our business — 

 members in all sections of the coun- 

 try (reported record-breaking sales. 

 These three special occasions are con- 

 clusive proof to me that if we pursue 

 our publicity plans consistently, we 

 can have an Easter, Valentine, Moth- 

 ers' Day and "other occasions when 

 flowers should be purchased, firmly 

 entrenched in the hearts and minds 

 of the American people. 



But these were not the only times 

 that the increased use of flowers were 

 suggested to the American public. 

 Smaller advertisements were used in 

 the Saturday Evening Post. Metro- 

 politan, Literary Digest, Good House- 

 keeping, Woman's Home Comranion, 

 Delineator, Garden Magazine, House 

 & Garden, American Florist, Florists' 

 Review, Horticulture and Florists' 

 Exchange. 



Each time we published an inser- 

 tion in this combined list of publica- 

 tions, we reached six million people, 

 and with all of the insertions we had 

 from February to June we reached 

 over thirteen million readers of these 

 publications, impressing upon them in 

 every case the importance of purchas- 

 ing flowers for birthdays, weddings 

 and other occasions, when ordinarily 

 many people send as gifts or tokens 

 of congratulation or sympathy, other 

 gifts, when flowers would be more ap- 

 propriate. 



So much for our appeal to the pub- 

 lic. I wish I could speak as encour- 

 agingly about our appeal to our mem- 

 bers for supporting this great move- 

 ment, but alas I cannot. 



In the early stages of the campaign, 

 that is, before the Valentine page ap- 

 peared in the Saturday Evening Post, 

 a call for co-operation was sent broad- 

 cast, both to our members and non- 

 members, one urging subscriptions to 

 the publicity fund, and the other urg- 

 ing florists to join our society. About 

 two months later another "broadside'' 

 appeal was put in the mails, but again 

 our efforts did not receive the sup- 

 port they surely deserved. 



It is somewhat discouraging to think 

 that so few of our members have sub- 

 scribed to the Publicity fund. If ever 

 there was a time when our business 

 needed publicity it is right now, in 

 view of the tremendous increase in 

 wages among the class of people who 

 are prolific spenders when educated 

 as to what they should buy. 



Our slogan, "Say it with Flowers," 



has taken hold in great shape, and I 

 feel confident that its persistent use 

 in national and local florist advertis- 

 ing is going to sell the American peo- 

 ple more flowers. I have had an op- 

 portunity to discuss the general re- 

 sult of our six months advertising 

 with florists from different parts of 

 the country, and I have yet to find a 

 man who didn't say that he has bene- 

 fited — benefited materially — from the 

 publicity thus far undertaken. 



What of the future? We are in the 

 midst of a business crisis which is 

 going to put men to the test — a test 

 that will show the survival of the fit- 

 test and deal ruthlessly with those 

 who hesitate or display pessimism. 



I realize that the Government 

 placed certain restrictions on our in- 

 dustry, but that doesn't mean we are 

 going out of business. I submit that 



Large SpecimeR Colorede Blues, 10 to 20 feet 

 Norway Spruce, 



Xorway Maples, Pyramidal Arbor Vitae, 



Rho<Iodendrons. 



Fruiting: size Apples. Pears, Cherry s, 



Quinces, dwarfs and standards. 



Bay Trees, standard and pyramids. 



WILLIAM BR YAN, Elberon, N. J. 



HONEYSUCKLE 



Pot grown 6-in at $25 per 100 



Euonymus Radicans Variegated 



Pot grown 4-Hi at $15 per 100 



A., t-. IVIII_I-EF9 



JAMAICA, N. Y. 



TRUE SCOTCH HEATHER 



(Calluna Tulgaris) 



Pot-grown Plants for Immediate 



Planting 



i'A in. pots. S2.50 per 10 j S20.00 per 100 



3 in. pots, S3.00 per 10; $25.00 per 100 



CORNISH HE.4THER 



(Erica vai?i*nc\ 



3 in. pots, $3.00 per 10; $23.00 per 100 



Hypericum calyclnum, Bearberry, 



Pachysandra, 2^ in. pots. 



Send your orders now and your plants 

 will be established by fall. 



Eastern Nurseries, Inc. 



HOLLISTON, MASS. 



IF in need of RELXABLE NURSERY STOCK 



that is well gro-wn, well disg and well packed 

 Send to the BAY STATE NURSERIES 



WhoU»aim and Retail NORTH ABWGTOfV, MACS. 



