August 24, 1918 



HORTICULTUEE 



197 



finii»iii!!iiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiniiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii9iiiiiiiiiiiiiiy I'liiiiuiiiiijiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiniiiiiiiiiHnniiniiii 



I Poehlmann Bros. Supply Department | 



m Every year the retail florist who would be successful must add the newest novelties to his stock. 1 



I Don't forget our line of Supplies for all purposes is | 

 I Complete in every detail | 



g WE manufacture BASKETS, WIRE DESIGNS and NOVELTIES, and prepare magnolias, cycas and oak leaves 

 I in our own factories, so you are assured of getting practical things that your customers will want. 



■ ' Visitors are Always Welcome 



Open until 9.00 p. m. on Saturday, but closed all day Sunday 



Poehlmann Bros. Company 



Send All Orders for Cut Flowers and Supplies to 

 CITY STORE 



72-74 E. Randolph St., CHICAGO 



L. D. PHONE, RANDOLPH S5 



Send All Orders for Plants to Greenhoasee = 



P.O. Box 127, MORiaN GROVE, ILL | 



I>. D. PHONE, MORTON GROVE 31-J 3 



City Buyers Use ROO£KS PARK 684. No Toll from Chicago. M 



m\ 



per on Publicity and other important 

 matters as assistant to the secretary 

 in his office. 



ELECTION OF OFFICERS 



On Thursday morning the election 

 of officers took place. There being no 

 contest in the case of either President, 

 Secretary or Treasurer, J. Fred Am- 

 mann of Eklwardsville, 111., is elected 

 unamimously as President for the year 

 1919 and Messrs. John Young and J. 

 J. Hess are chosen to succeed them- 

 selves in the office of Secretary and 

 Treasurer respectively. 



During the voting hour the report 

 of the Judges in the Trade Exhibition 

 and a discussion on Present-Day Cost 

 of Production, opened by C. H. Totty. 

 occupied the time profitably. 



E. A. Fetters of Detroit, Jlich.. was 

 elected vice-president and Joseph H 

 Hill of Richmond, Ind.. and C. C. Poll- 

 worth of Milwaukee, Wis., were elected 

 directors. 



Account of later proceedings will 

 appear in our issue of next week. 



FLORISTS' TELEGRAPH DELIV- 

 ERY ASSOCIATION. 



The meeting of the F. T. D. on 

 Tuesday morning was enthusiastic 

 and well attended. Mr. Boiirdet intro- 

 duced P. C. Meinhardt who welcomed 

 the visitors to St. Louis. Irwin Ber- 

 termann made a strong, optimistic ad- 

 dress, congratulating the association 

 on the progress made, two and one- 

 half million dollars of florists tele- 

 graph delivery business yearly bene- 



fiting all lines in the florist industry. 

 President Gude made a stirring ad- 

 dress full of sentiment, poetry of flow- 

 ers and floral remembrances and in- 

 vited all to attend Florists' Telegraph 

 Delivery Convention in Cleveland on 

 October 8th next. Secretary Pochelon 

 made pertinent suggestions and em- 

 phasized the advisability of a credit 

 clearing house and prompt payment 

 of bills, preached co-operation, in- 

 crease of membership and avoidance 

 of petty jealousies. Fred C. W. Brown 

 of Cleveland told of the work of the 

 committee in selecting the best em- 

 blem design of one hundred and 

 eighty-seven sketches but wished the 

 association to make an untrammeled 

 choice, final decision to be made in 

 October. Irwin Bertermann paid trib- 

 ute to the work of the officers of the 

 Florists' Telegraph Delivery and re- 

 ferred to the death of Ex-President 

 Valentine, proposing a silent tribute 

 with bowed heads. President Gude 

 brought up an important suggestion 

 in reference to floral remembrances 

 to relatives, the victims of casualties 

 in the service. George Asmus told 

 how in Chicago memorial services 

 were conducted in home or church. 

 The present war offers great oppor- 

 tunities for development in this re- 

 spect. He suggested that creditors, 

 when bills are delinquent, be put un- 

 der a penalty if they do not report 

 same to the secretary as a matter of 

 self protection. A. R. King of Winni- 

 peg told how the floral remembrance 



idea to relatives of wounded soldiers 

 had been successfully carried out in 

 Canada and much business done. It 

 had been taken up in churches and 

 is going to have a lasting effect upon 

 the florists' business. R. C. Kerr of 

 Houston told of the work of interest- 

 ing the Red Cross to present flowers 

 to families of killed or wounded for 

 which a plan is now being perfected. 

 He also talked on the work of credits 

 and collections committee and on pub- 

 licity work. A. R. Green of San An- 

 tonio suggested placing a minimum 

 amount on telegraph delivery orders, 

 which was generally discussed, but 

 the consensus of opinion was opposed 

 to the suggestion. Max Schling 

 strongly championed a broad treat- 

 ment of the subject and made valu- 

 able suggestions for further elabora- 

 tion. Secretary Pochelon urged mem- 

 bers not to despise small orders but 

 at same time to encourage larger or- 

 ders, many interesting e.xperiences 

 narrated proving the benefits from a 

 liberal treatment of customers. Pres- 

 ident Gude made a rousing appeal for 

 a big attendance at the October con- 

 vention in Cleveland. Secretary 

 Pochelon urged taking in associate 

 members, congratulated the member- 

 ship on its liberal contributions to the 

 publicity fund and suggested that the 

 S. A. F. be asked to contribute one 

 thousand dollars yearly to the F. T. 

 D. and to add fifteen hundred dollars 

 contribution to the Publicity Fund. 

 C. P. Mueller of Wichita. Kans., gave 

 encouraging reports of successful F. 

 T. D. business. President Gude 

 thanked Messrs. Weber of St. Louis 

 for beautiful floral offerings. The 



