August 31, iei8 



HORTICULTURE 



Conditions : 



All our English, French, Italian and other foreign correspondents as well as all our Canadian 

 and American F. T. D. members have agreed to live up to our By-Laws and Regulations 

 and promised not to give or accept any more or less than the 20 per cent mutual discount. 



REWARD $50.00 



For best suggestion or suggestions made for the 

 improvement and betterment of our 



F. T. D. WORK 



Our F. T. D. MEETING in CLEVELAND. Oct. 

 8th and 9th. 1918. will be of the greatest interest 

 and no F. T. D. member can afford to miss it. 

 An exhibition of advertising in different localities 

 around the country will be held there under the di- 

 rection of Herman Knoble. of Knoble Bros., Cleve- 

 land. 



All Retail Florists, members or non-members, are in- 

 vited to send in samples of their local newspaper 

 work, bill-board sketches, direct and indirect adver- 

 tising, leaflets or anything that they are using to 

 tell the public how to 



Suggestions must be mailed, one copy to Mr. F. 

 C. W. Brown, care The J. M. Gasser Co.. of 

 Cleveland. O., before Sept. 30, 1918; second copy 

 to Mr. Wm. F. Gude. President of the F. T. D. 

 at Washington, D. C, and the third copy to be 

 held by the author. All suggestions must be made 

 on plain white paper and written with typewriter. 

 No letterheads or envelope of any firm will be al- 

 lowed. The one sending in the best and most 

 original suggestive copy will immediately receive 

 a check of $50.00, and the name of the winner 

 will be published in all the trade papers. 



"SAY IT WITH FLOWERS" 



BE SURE and devote the 8th and 9th of October for F. T. D. work at Cleveland. Our 

 PRESIDENT from Washington, D. C, will open this meeting and everyone has learned to 

 honor and respect his efficiency. 



NATIONAL PUBLICITY CAMPAIGN. 



At the St. Louis Convention of the 

 Society, held last weel;, the work of 

 the committees having the campaign 

 in charge was approved and endorsed, 

 and the enthusiasm shown argues well 

 for a speedy completion of the fund 

 projected. $.50,000 a year for four 

 years. 



The results already secured and the 

 lines of action determined upon and 

 in process of carrying out, as they ap- 

 peared in the different reports, were 

 sufficient to show that the ohjects of 

 the campaign were being attained, 

 and that the fund was being expended 

 in the interests of everybody in the 

 trade. 



And, right here, we may reflect upon 

 one feature of the campaign which is 

 most prominent — the fund is used as 

 it is collected in so far as the require- 

 ments of the first year are concerned. 

 The committees have not waited for 

 the point of completion, they have 

 done the best that was possible with 

 the money available. This is not one 

 of those funds of fable which reached 

 fabulous amounts, only the interest 

 upon their investment being used for 

 their prime objects. Every dollar of 

 the florists' fund is being used in its 

 entirety for the objects center upon 

 the individual benefit of every florist 

 in the land. Therefore, whatever a 

 florist contributes is given for his own 

 benefit, and the amount should be con- 

 sidered as so applied. 



The $.50,000 fund required to cover 

 the publicity plans for 191S is not yet 

 fully subscribed, but just a little more 



enthusiasm on the part of those who 

 have not yet given the importance of 

 the campaign their full consideration 

 should suffice to insure its completion 

 at a very early date, and the commit- 

 tees most earnestly appeal for this 

 final help. Let it be forthcoming, 



John Young, Secy. 

 1170 Broadway, New York, 

 August 26, 1918. 



LADIES' SOCIETY OF AMERICAN 

 FLORISTS. 



The annual meeting was held on 

 Wednesday forenoon, Aug. 21, Mrs. 

 Julius Roehrs presiding. The meeting 

 was an enthusiastic one, opening and 

 closing with patriotic songs. Several 

 new members were admitted. The 

 officers were elected as follows: 



President, Mrs. J. A. Peterson, Cin- 

 cinnati, Ohio; first vice-president, Mrs. 

 Philip Breitmeyer, Detroit, Michigan; 

 second vice-president, Mrs. W. A. Ken- 

 nedy, Milwaukee, Wisconsin; secre- 

 tary, Mrs. H. G. Berning, St. Louis, 

 Mo.; treasurer. Miss Bertha Mein- 

 hardt, St. Louis, Mo. 



The secretary's report was as fol- 

 lows; 



The death of our secretary, Mrs. 

 George W. Smith, qame as a surprise 

 and shock to the great majority of 

 our members. This loss was keenly 

 felt and through it it became neces- 

 sary to make some changes in the 

 office. Having been closely connected 

 with Mrs. Smith during her in- 

 cumbency of the office it was my priv- 

 ilege to render what assistance I 

 could in the re-arranging and straight- 



ening out of the dues, receipts, etc. 

 In order that all monies might be 

 properly checked up receipts were 

 sent to all members whose dues were 

 paid during February and March, Our 

 president, Mrs. Julius Roehrs, asked 

 me to continue the work until a sec- 

 retary could be appointed. Later she 

 appointed me to the office. As the 

 new by-laws were In operation it was 

 necessary for me to resign as treas- 

 urer after having held the office for 

 ten years. Mrs, C. H. Totty was ap- 

 pointed to fill the vacancy caused by 

 the resignation. Since Jan, 1st four 

 members have resigned, three on ac- 

 count of closing out of business and 

 the other gave no excuse. Six new 

 members have been added and seven 

 life memberships have been taken. 

 Three of our number have been called 

 to the Great Beyond: Mrs, Geo. W. 

 Smith, Mrs, J. W. Poehlmann and 

 Miss Gertrude Page. 



The report of the treasurer is evi 

 dence that we are not falling behind 

 in our receipts and we bone for a 

 large addition to the membership at 

 this convention. 



HoKTicuLTtTBE declares without re- 

 serve that the Ladies' S. A. F. made 

 a most happy selection and showed ex- 

 cellent judgment in electing Mrs. 

 Peterson to the honor of presidency. 

 She possesses the attributes of enter- 

 prise, judgment and amial)ility in a 

 pre-eminent degree and from long and 

 faithful attendance at the S. A. F, con- 

 ventions has a wide acquaintance with 

 the members and the affairs of the 

 organization. 



