December 14, 1918 



HOKTIC I" l.TUKE 



SOQETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



A little over two weeks remains In 

 which to complete the drive for ?50,- 

 000, the amount required by our Pub- 

 licity Committees to finance the lia- 

 bilities they have assumed in the 

 carrying out of the Publicity Cam- 

 paign for 191S. As will be noticed 

 by the financial report appended here- 

 to, we are short about $4665. 



Can we make good? Can we raise 

 this small sum among the very large 

 number of florists who have not yet 

 subscribed to the fund? It should 

 not be difficult if the disposition to 

 "let the other fellow do it" were 

 eliminated. The "other fellow" has 

 been doing it all along, in many cases 

 duplicating his subscription or mate- 

 rially increasing it. 



The "other fellow" has had an eye 

 to the results forthcoming from the 

 campaign — a very wide open eye. He 

 realized that we should have to pass 

 through a critical time in the florists' 

 business, a time when the ordinary 

 demand for flowers would of necessity 

 be greatly reduced. He further real- 

 ized that something should be done to 

 create a new demand which should 

 fill in the gap, and he believed that 

 this was possible through our cam- 

 paign. He made the campaign pos- 

 sible through his subscriptions, and 

 he has now the satisfaction of know- 

 ing that his views were correct, for 

 he has enjoyed the benefits accruing 

 from the greater demand which has 

 been created. Yes, the "other fellow" 

 has done his bit, and is wondering 

 why so many of his trade brethren 

 cannot, or do not, want to look at the 

 situation in the same way. 



Surely, there can be no adverse 

 criticism of our methods. We have 

 pounded into the public mind the great 

 usefulness of flowers in the convey- 

 ance of sentiments on birthdays, me- 

 morial days, such as Mother's Day, 

 festivals, such as St. Valentine's Day, 

 Easter, Decoration Day, Thanksgiving, 

 and Christmas. We have induced the 

 public to look upon flowers even as 

 desirable wedding gifts. We have 

 succeeded in getting our slogan. "Say 

 it with Flowers," firmly established, 

 and it is up to us to see that it re- 

 mains so. Look at the front cover 

 of the December issue of the Garden 

 Magazine, displayed on every first- 

 class newsstand in the country, and 

 ponder upon our message as there 

 presented. This is only a small part 

 of our publicity work. Wherever we 

 see a chance to put our slogan for- 

 ward, we take advantage of it. so 

 that flowers will come to mind as 



beautiful vehicles for the convey- 

 ance of sentiment, mediums within 

 the reach of all but until now not 

 properly considered as faithful car- 

 riers of messages of love, sympathy, 

 regard, or congratulation. 



Help us to get together this small 

 amount of money that our plans and 

 work may not be retarded. Send in 

 your cheque for whatever you feel you 

 can afford, and make your contribu- 

 tion an annual one for the remaining 

 years of the campaign. Make re- 

 quest of the Secretary's office for 

 the official forms if preferred, but let 

 us have the required subscriptions 

 without delay. 



Florists who advertise In their lo- 

 cal papers should send us a dollar for 

 our Christmas electrotype. This elec- 

 trotype will connect any establishment 

 with our display advertisement in 

 eight national magazines. For a de- 

 scription of other aids, drop a line for 

 our list. 



The following additional subscrip- 

 tions are recorded: 



Annual for Four Year.s — J.Tckson ^li Per- 

 kins Co.. Newark, X. Y., $100; Wm. K. 

 Harris. Philadelpliia. Pa., $50; F. Fallon. 

 Roanoke, Va., $10; W. C. Crossley, Mans- 

 field, Pa., $5; Philip H. Talbot, Portland. 

 Me., $10. 



Second Subscription — Edmund A. Har 

 vey, ISranilywine Summit, Pa., $.30. 



Total. $205. Previously reported from all 

 sources, $45.1.'!9.25. Grand total, $45..344.25. 



The Committee appointed by Presi- 

 dent Totty to represent the S. A. P. 

 & O. H. at the War Emergency and 

 Reconstruction Congress of War Serv- 

 ice Committees of American Indus- 

 tries, under the auspices of the Cham- 

 ber of Commerce of the United States 

 of America held at Atlantic City, New 

 Jersey, December 3rd to 6th, compris- 

 ing President C. H. Totty, Secretary 

 John Young, Washington representa- 

 tive Wm. P. Gude and George Asmus 

 of Chicago, were in attendance 

 throughout the Congress. The Com- 

 mittee was admitted to the Congress 

 under credentials which relegated it 

 to voting power in Group No. 32, and 

 in accordance with the program they 

 took part in the discussion of the 

 different phases of the problem of re- 

 construction as they affected the flor- 

 ists' trade. The Committee for its 

 section presented the following reso- 

 lution which was carried: 



"The Committee representing The 

 Society of American Florists and Or- 

 namental Horticulturists and the al- 

 lied trades, an organization working 

 under a charter passed by Congress 

 and signed by the late President Mc- 

 Kinley, do hereby submit the follow- 

 ing: 



"Resolved, That we recommend the 

 continuance of the War Industries 

 Board for a limited period. We fur- 



ther recommend the creation of a cen- 

 tral committee composed of represen- 

 tatives of the major business inter- 

 ests of the country to take up the 

 work of the War Industries Hoard 

 during the period of readjustment; 

 also that official recognition shall be 

 given the Chamber of Commerce of 

 the United States, as this body would 

 be of valuable assistance in economic 

 liquidation of leftover war properties; 

 further, the fiorist industries ask that 

 all restrictions that have been im- 

 posed on them as war measures be 

 removed, such as fuel restriction and 

 the importation and exportation of its 

 products. These recommendations are 

 of vital importance to the fiorists' in- 

 dustry. 



"Committee: 

 (Signed) Chas. H. Totty, Pres., 



John Yotng, Sec, 



Wm. F. GiTDE, 



Wm. F. Gude, Wash. Rep., 



Geo. AsMus, Chair. Fin. Com." 



The Florists' Trade generally was 

 represented fully and solely by the 

 Committee, the Society of American 

 Florists being recognized as a trade 

 organization exerting influence in its 

 principal field. The attendance at the 

 Congress was very large, including 

 nearly 5,000 delegates, representing 

 practically every industry. The pre- 

 vailing idea of the Congress was that 

 industry should be allowed in great 

 part to settle the various problems of 

 reconstruction outlined in the Con- 

 gress without restrictions by the Na- 

 tional Congress which might be de- 

 rogatory to the homogeneous recon- 

 struction. 



John Young, Secy. 



1170 Broadway, New York. 



COLLEGE OF AGRICULTURE, 

 COLUMBUS, OHIO. 



For those who are not fitted with 

 the proper preparatory work for the 

 four vear course in college or those 

 who iiave attended college, but have 

 always wished for a little more edu- 

 cation, Ohio State University at Co- 

 lumbus. Ohio, offers an eight weeks' 

 course which starts January 6. The 

 course continues through farmers' 

 week. Farmers' week is a week filled 

 with talks and demonstrations by 

 leaders. Special courses are offered 

 for the sons and daughters of florists 

 in gardening, commercia! floriculture, 

 fruit growing, soils and various other 

 allied subjects. The tuition amounts 

 to merely the payment of several 

 small fees for laboratories. It is esti- 

 mated that the course should not cost 

 a provident student over $C0. Write 

 for information to Mr. B. G. Watson, 

 Secretary of College of Agriculture, 

 Ohio State University, Columbus, Ohio. 



