September 21, 1918 



HORTl CULTURE 



293 



Theo. Trevillian and Alfred Wood. 



Trade exhibits were also made by 

 the following: John J. Prouty, Bald- 

 winsville, X. Y., Madison Cooper, Cal- 

 cium, N. Y., Arthur Cowee, Berlin, N. 

 Y., James Vick's Sons, Rochester, N. 

 Y. 



FLORISTS' TELEGRAPH DELIVERY 

 ASSOCIATION 

 Say It With Floweri! 

 Flowers delivered everywhere 

 through the Florists' Telegraph De- 

 livery System — 



and How it Is Done 



For instance, you have a friend who 

 is ill in a hospital or at a home, a 

 mother, father, sister or sweetheart 

 who has a birthday or wedding anni- 

 versary, or any other occasion where 

 you desire to express your good 

 wishes, appreciation or sentiment, and 



Say It With Flowers! 



Anywhere in the United States or 

 Canada, all you have to do is step 

 into a flower shop that is connected 

 with the above-named association. 

 The florist will immediately relay the 

 order to one of our members in the 

 section where the delivery has to be 

 made, either by special delivery mail 

 or telegraph. 



The F. T. D. florist on the other end 

 will make as reliable and fine a de- 

 livery as the man who takes your 

 order would in his locality. 



The following are reasons why you 

 will get a guaranteed delivery from 

 all F. T. D. members: 



1. Tlie tiowei's ordered may go to a very 

 .^good friend or customer, and the F. T. D. 

 florist making such a delivery will not send 

 anything that would not be a credit to his 

 .shop. 



,?. He is under bonds to make the best 

 ■delivery possible or lose bis membership, 

 as well as his guarantee money. 



3. His reputation is at stake, and that 

 forces him to see that your order is taken 

 best care of. 



4. If the delivery made in another town 

 was not satisfactory he would make trouble 

 for four parties — the customer ordering the 

 flowers, the F. T. D. florist taking the 

 order, the recipient of the floral gift, as 

 well as himself. 



The four points mentioned above 

 are sufficient to make any F. T. D. 

 florist be on his guard to make the 

 best and most creditable delivery. 



The Florists' Telegraph Delivery 

 Association also has connections with 

 florists over the entire world, and can 

 relay orders for their patrons wher- 

 ever wanted. 



The first and main reason for the 

 florist establishing this out-of-town 

 service has not been a motive from 

 a money-making standpoint. The 

 main object of the F. T. D. florist Is 

 and always has been to give the pub- 

 lic a more efficient floral service than 

 any other country in the world can 

 offer in order to show that American 



View ix Flor.u. DeparIjiext of New Yobk State I^air. 



and Canadian florists are 6t all times 

 on the lookout for the interests of 

 their patrons. 



For any further information or par- 

 ticulars, write 



Florists' Telegraph Delivery Asso., 

 Albert Pochelox, Secy. 



Detroit, Mich. 



F. T. D. CONVENTION NOTES. 



The following letter is being sent 

 out by H. P. Knoble to F. T. D. mem- 

 bers and those failing to secure a 

 copy are requested by the writer to 

 comply with its wishes: 



President Gude has asked me to 

 make an exhibit of all types of ad- 

 vertising used by the florists of this 

 country at the F. T. D. meeting, Octo- 

 ber 8th and 9th, Cleveland. 



Will you be kind enough to collect 

 all of the advertising material that 

 you have been using in the past and 

 send me a copy of each one that it 

 is possible for you to take out of 

 your collection. The local committee 

 intends to use these copies in making 

 a large display around the entire meet- 

 ing room, as this will be one of the 

 big features discussed at this meeting. 

 I hope it will be possible for you to 

 submit me at least a representative 

 number of newspaper clippings, direct 

 by mail literature and any other sug- 

 gestions that you might have, know- 

 ing these will be properly displayed in 

 Cleveland. 



I wish you would make every effort 

 to get this material to me no later 

 than the 18th to the 25th of this 

 month, as it will take considerable 

 time locally to prepare it properly for 

 display. Just remember that this is 

 going to be a lot of work for the local 

 fellows, and a little co-operation on 

 your part will surely help much to 

 make this meeting what it deserves 

 to be. 



Awaiting your immediate reply with 

 the advertising material, and your 

 good wishes, also hoping to see you at 

 the meeting, I am 



Yours very truly, 



H. P. Knoble. 



CHICAGO FLORISTS ORGANIZE 

 FOR LIBERTY LOAN DRIVE 



The Chicago and Cook county Flor- 

 ists and Allied Trades organize for the 

 Fourth Liberty Loan. 



The selling forces in the coming 

 Drive will be concentrated into two 

 main Organizations: The business 

 men's squadron, which will cover all 

 lines of industries, and the Ward or 

 District Organization, which will sell 

 the bonds from house to house in the 

 residential sections. 



Our Industry has been assigned to 

 the "Rainbow" or Trades Division, and 

 will be known as Division 19-B — the 

 Florists Trade being the second most 

 important industry in this Division. 

 This is an excellent plan, as it will 

 enable all Florists and Allied Trades 

 interests, employers, as well as em- 

 ployees to subscribe for the new bonds 

 through our own Trade Organization. 

 The City of Chicago and suburbs, 

 including entire Cook county, will be 

 divided in Districts. 



The Fourth Liberty Loan Campaign 

 will be carried on under the direction 

 of an Excutive Committee consisting 

 of the Chairman and Vice-Chairman 

 of our Trade, and the Captain of each 

 District. A representative will also be 

 appointed for each wholesale estab- 

 lishment and Allied Trades concern. 

 Headquarters of the trade will be 

 established at the wholesale house of 

 E. C. Amlins Co., 175 North Wabash 

 Ave., Chicago. 



The following organization will con- 

 duct the work in this Campaign: 

 F. Lai'tenschlageb, Chairman, 

 George Wienhobbeb, Vice-Chairman, 

 Mi.'is Pederson, Secretary. 



