December 21, 1918 



HOKTICULTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



There is no doubt that florists gen- 

 erally have faced a rather poor con- 

 dition of business this year. 



Our publicity committees realize 

 that this is the main reason for the 

 shortage, small though it be, in the 

 amount $50,000, which it was expected 

 could be raised for the first year of 

 our campaign. 



We are over $4,000 short of planned 

 requirements. 



The florist industry has gone "over 

 the top" In practically all other 

 "drives" but its own. 



It would be unpatriotic to criticize, 

 and yet it may be pointed out that the 

 florists who did contribute to the fund 

 are unanimously of opinion that the 

 florist business would have been sad- 

 ly the worse this year had it not been 

 for the campaign. 



Being financially interested in our 

 movement, they have made it their 

 business, through inquiry and com- 

 parisons, to determine for themselves 

 the value of our work. 



And they are satisfied to continue 

 their subscriptions for another year, 

 and the year after, and then a further 

 year. 



There's faith for you I 



We are now in the closing days of 

 1918. Florists are anticipating an un- 

 usually good Christmas trade, and 

 prospects for a prosperous year are 

 exceeding bright. 



It is a good time for all who have 

 allowed the present year to pass with- 

 out making a subscription to the fund 

 to sit down and write a cheque for a 

 1919 contribution. Better still, fill out 

 our form, sent on request, covering an 

 annual contribution for three years. 



A prominent retail florist said the 

 other day, "Why make three or four 

 years the term of the campaign? You 

 may have my support as long as I am 

 in business. The movement is the 

 best ever instituted in the florist in- 

 dustry, and should never stop. Why 

 halt at an expenditure of $50,000, when 

 $100,000 would double the benefit and 

 put flowers where they ought to be 



RELEASE OF NEEDED MEN NOW 

 IN CAMPS. 



Employers in urgent need of former 

 employees who are enlisted men in 

 Army camps and depots within the 

 United States are advised to com- 

 municate with such men, asking them 

 to request their discharge of the- 

 camp authorities. 



No such requests should be made 

 merely as a matter of convenience to 

 an employer, but only when the for- 

 mer employee's services are in urgent 

 demand. 



Federal directors and local superin- 

 tendents are instructed to give wide 

 publicity to the foregoing and to the 

 following order by the War Depart- 

 ment, upon which it is based. 



War Department, 



Washington, D. C, 

 November 21, 1918. 

 Circular No. 77. 



1. Department commanders within 

 the United States, commanders of 

 ports of embarkation, and command- 

 ers of camps not under the jurisdic- 

 tion of department commanders or of 

 chiefs of bureaus of the War Depart- 

 ment are authorized to discharge en- 

 listed men upon their own application 

 when there is sickness or other dis- 

 tress in the soldier's family or when 

 he is needed to resume employment 



in an industry or occupation in which 

 there is urgent need of his services; 

 provided that such discharge will not 

 disrupt or cripple an existing organi- 

 zation and that the soldier's services 

 can be spared. 



Consideration will be given to the 

 fact that the machinery of the camps 

 must be utilized in the demobilization 

 of the Army, and due regard must be 

 taken that it is not retarded by the 

 discharge of personnel connected 

 therewith. 



2. The instructions contained here- 

 in apply only to individual and excep- 

 tional cases and are not intended to 

 release men in large groups or blocks 

 for any general employment or occu- 

 pation. 



3. Application for discharge under 

 the provision of this circular will be 

 made in each individual case by the 

 soldier concerned and through his im- 

 mediate commanding ofiicer. No man 

 who voluntarily enlisted prior to 

 April 1, 1917. will be discharged under 

 this authority. 



4. Men discharged under these in- 

 structions will be included in such 

 weekly reports of men discharged as 

 are required by the War Department. 



5. Cases of character indicated 

 arising in places not covered by this 

 authority will be forwarded to The 

 Adjutant General of the Army for 

 final instruction. 



By order of the Secretary of War. 

 Peyton C. M-VRch. 

 General Chief of Staff. 



— on every home table — every day in 

 the year'?" 



There's the rub! With a little less 

 than our planned amount we have 

 barely scratched the surface of possi- 

 bility. But the scratching was deep, 

 as we have discovered. 



With more money we could brand 

 instead of scratch our slogan, "Say it 

 with Flowers" on the public mind, and 

 it would stay — as long as we renewed 

 the branding. 



It's up to the trade to make this 

 possible. The committees have a fine 

 working organization, but it is money 

 only that will keep the machinery 

 going. 



Our Promotion Bureau has been 

 quite busy in the last two weeks, 

 despatching the various aids for direct 

 publicity provided through our serv- 

 ice. We have a descriptive pamphlet 

 ready to mail to anyone who makes 

 request. 



John Yottng, Secy. 



1170 Broadway, New York. 



SUPERIORITY OF ROSE PREMIER. 



The committee appointed to exam- 

 ine closely and to report on the exhi- 

 bition of a hundred blooms of this 

 novelty at the meeting of the Detroit 

 Florist Club, Wednesday night, Dec. 

 11, 1918, submit the following: 



We regard this rose in all its fea- 

 tures and constitutional qualities to 

 be far superior to any rose now in 

 commerce. It is so far in advance of 

 all other varieties that mere compari- 

 son does not alone disclose its merits 

 which in the total seems to entitle it 

 to the designation of perfection in a 

 rose. 



We highly commend this wonderful 

 variety and predict for it a great 

 future as supplying a long felt want 

 for a rose of its magnificent color, 

 rose-pink with stiff thornless stems 

 and luxuriant and really beautiful foli- 

 age that augments the striking ap- 

 pearance of the rose on exhibition. 

 Its pronounced delicious fragrance is 

 a distinct mark of this truly wonderful 

 rose. 



M. Bloy, 

 'A. J. Stajieok, 

 Thos. Browne, 

 Wm. Dimer, 

 Committee. 



