December 28, 1918 



HOETIC ULTUEE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



National Publicity Campaign 

 During the months of Januarj- and 

 February, our committees have ar- 

 ranged to run a series of six adver- 

 tisements through about twenty-eight 

 magazines of national circulation, 

 some being given three Insertions, 

 and others two. One insertion 

 through the whole list will give us an 

 aggregate circulation of 10,000,000 

 without taking into consideration the 

 fact that the number of readers, as 

 generally computed, will provide a 

 circulation at least four times as 

 great. The other insertions will be 

 in the same proportion. 



To get the full benefit of this wide- 

 spread publicity, florists who are wise 

 will connect their establishments 

 with the magazine advertising by run- 

 ning replicas of these advertisements 



in their local newspapers, over their 

 own names. To make this possible, 

 our Promotion Bureau is preparing 

 electrotypes, to fit a two-column 

 space in any newspaper, which are 

 reproductions of the magazine adver- 

 tisements. Each carries our slogan, 

 "Say it with Wlowers" as a display 

 headline, and a suitable illustration, 

 with one of the following subheads 

 to appropriate reading matter: "For 

 Weddings"; "On St. Valentine's 

 Day"; "For the Sick Room"; "On 

 Her Birthday"; "On His Birthday"; 

 and "For Gifts." 



The plates occupy less space than 

 those previously put out by the Bu- 

 reau, and may be used as auxiliaries 

 to the other series. Proofs of the 

 plates and other information regard- 

 ing this publicity may be had upon 

 request made to the secretary. 



Start the New Year well by con- 

 necting personal effort with the ef- 

 forts of the committees, and the de- 

 mand for flowers is sure to increase. 

 In the year just closing, the bene- 

 ficial results of the campaign public- 

 ity have been surprisingly notice- 

 able, and with all dark clouds behind 

 us and a clear business horizon before 

 us, he would indeed be a pessimist 

 who could doubt the eflicacy of a 

 strong, vigorous and lasting cam- 

 paign for publicity for flowers. 



Contributions toward the expense 

 of the 1919 campaign are now most 

 welcome. Make a decision to help us 

 one of your New Year's resolutions. 



John Young, Sec. 

 1170 Broadway, 



New York City, N. Y. 

 December 21, 1918. 



OVER THE HILLS OF HOME. 



Laddie, little laddie, come with me 



over the hills. 

 Where blossom the white May lilies, 



and the dogwood and daffodils; 

 For the Spirit of Spring is calling to 



our spirits that love to roam 

 Over the hills of home, laddie, over 



the hills of home. 



Laddie, little laddie, here's hazel and 



meadows rue, 

 And wreaths of the rare arbutus, 



a-blowing for me and you; 

 And cherry and bilberry blossoms, 



and hawthorn as white as foam, 

 We'll carry them all to mother, laddie, 



over the hills at home. 



Laddie, little laddie, the winds have 



many a song. 

 And blithely and bold they whistle 



to us as we trip along; 

 But your own little song is sweeter, 



yooir own with its many trills; 

 So, whistle a tune as you go, laddie, 



over the windy hills. 



Laddie, little laddie, 'tis time that the 



cows were home. 

 Can you hear the klingle-klangle of 



their bells in the greenwood 



gloam? 



Old Rover is waiting, eager to follow 



the trail with you. 

 Whistle a tune as you go, laddie; 



whistle a tune as you go. 



Laddie, little laddie, there's a flash 



of a bluebird's wing! 

 O hush! If we wait and listen we 



may hear them carolling. 

 The vesper song of the thrushes, and 



the plaint of the whip-poor-wills — 

 Sweet, how sweet is the music, laddie, 



over the twilit hills! 



Brother, little brother, your childhood 



is passing by. 

 And the dawn of a noble purpose I 



see in your thoughtful eye. 

 You have many a mile to travel and 



many a task to do; 

 Whistle a tune as you go, laddie, 



whistle a tune as you go. 



Laddie, soldier laddie, a call comes 



over the sea; 

 A call to the best and bravest in the 



land of liberty. 

 To shatter the despot's power, to lift 



up the weak that fall. 

 Whistle a call as you go, laddie, to 



answer your country's call. 



Brother, soldier brother, the Spring 



has come back again. 

 But her voice from the windy hilltops 



is calling your name In vain; 



For never shall we together 'mid the 

 birds and the blossoms roam 



Over the hills of home, brother, over 

 the hills of home. 



Laddie! Laddie! Laddie! "Some- 

 where in France" you sleep. 



Somewhere 'neath alien flowers and 

 alien winds that weep. 



Bravely you marched to battle, nobly 

 your life laid down. 



You unto death were faithful, laddie; 

 yours is the victor's crown. 



Laddie! Laddie! Laddie! How dim 



is the sunshine grown. 

 As mother and I together speak softly 



in tender tone! 

 And the lips that quiver and falter 



have ever a single theme. 

 As we list for your dear, lost whistle, 



laddie, over the hills of dream. 



Laddie, beloved laddie! How soon 

 should we cease to weep 



Could we glance through the golden 

 gateway, whose keys the angels 

 keep! 



Yet love, our love that is deathless, 

 can follow you where you roam. 



Over the hills of God, laddie, the beau- 

 tiful hills of Home. 



— From poems by Lilian Leveridge, 

 published by McOlelland, Ooodchild 

 it Stewart, Toronto. 



