July 3, 1909 



York; W. A. Manda, South Orange, N. 

 J.; Carl Heeis. Bangor, Me.; John S. 

 Hay, Philadelphia, Pa.; Ed. Roehrs, 

 Rutherford, N. J. 



W. J. Palmer & Sons of Buffalo, N. 

 Y., have received for the third year 

 from the Northern S. S. Company the 

 contract for the decoration of their 

 steanieis "North West" and "North 

 Land" for the season. 



W. H. Long, of Chas. H. Brown, New 

 York, will start next week on a vaca- 

 tion trip westward via Chicago, St. 

 Paul. Winnipeg and the Canadian 

 Roclvies to Vancouver, Seattle and 

 other Pacific Slope cities, returning via 

 Salt Lake City and Denver. 



C. U. Fohn, who has filled the posi- 

 tion of superintendent in the landscape 

 and gardening department on the Gen. 

 Palmer estate at Colorado Springs, 

 Colo., for some time past, was pro- 

 moted on June 1 to the office of agent 

 and manager in charge of the entire 

 estate. Mr. Fohn was formerly on the 

 staff at Keney Park. Hartford. Conn., 

 and is a man of marked ability in all 

 branches of horticulture. 



ST. LOUIS PERSONAL AND BUSI- 

 NESS NOTES. 



Herman Ude, formerly a florist of 

 Kirkwood, Mo., now in business in 

 Richmond, Va., is visiting his mother 

 and father in Kirkwood. 



John Seckter, who until last week 

 operated a florists' wire shop at 13th 

 and Pine streets, has sold out to the 

 W. C. Smith Wholesale Floral Co. 



H. M. Schisler, Fred S. Plant and B. 

 P. Cornell, St. Louis seedsmen, attend- 

 ed the American Seed Trade Associa- 

 tion meeting at Niagara Falls, Ont. 



Mr. and Mrs. Fred C. Weber and Mr. 

 and Mrs. Theo. Miller with their 

 daughters, sailed for Europe on the 

 steamer Cleveland from New York on 

 Saturday. June 26th. 



The State Board of Horticulture 

 meets here this week in the Woman's 

 Magazine Building. The speakers will 

 be Prof. Geo. C. Husmanu and F. W. 

 Faurot of the Department of Agricul- 

 ture, Washington, D. C. The delega- 

 tion will be guests at the Shaw ban- 

 Ciuet, July 1st, which will take place 

 on the lawn at Shaw's Garden at noon. 



NEW RETAIL STORES. 



Marquette, Mich. — T. M. Sorenson. 



Swedesboro, N. J. — Harry E. West. 



Kalamazoo, Mich. — Central Florists' 

 Store, 112 W. Main street. 



Jamestown, N. D. — The Wheeler 

 Floral Co. 



BOSTON'S BEST 



In Quality and Design 



Oka be telied upon when you tiansiei yooc 

 retail orders to 



EDWARD MACMULKIN 



194 Boylston Street, Boston 



TRANSFER 



Your orders for flower or plant deliv> 

 ery In Eastern New England to 



JULIUS A. ZINN, 



2 Beacon St., Boston 

 FINE DESIGN WORK A SPE CIALTY 



WELLESLEY COLLEGE 



Dau Hall. Walaut Hill aad Rockiid^e Hall 

 SdioaU. TAILBY.Wellesley, Mass. 



Td, Welleiley 44-1 and s. Night 44-3. 



horticulture: 



THE DEVELOPMENT OF THE 

 FLORIST BUSINESS. 



The above is the title of a paper read 

 by F. Danzer before the Detroit Flor- 

 ist Club. -Mr. Danzer gave a brief 

 review of the beginning of the florist 

 business, tracing its advancement in 

 commercial importance, artistic re- 

 sults, cost of merchandising, etc., down 

 to the present time with many inter- 

 esting statistics gleaned from the cen- 

 sus reports. He paid a hearty tri- 

 bute to the pioneers and their wis- 

 dom in laying the foundation of what 

 is now so important an industry and 

 said that the future holds out the pros- 

 pects of an equally notable advance- 

 ment from conditions as now existing. 

 He advocated the separation of pro- 

 ducer and retail dealer, if either is to 

 rise to his fullest possibilities, and had 

 an apiireciative word to say on behalf 

 of the street fakir as an educating in- 

 fluence. 



Concerning the retailer and his work 

 he paid: 



"'! he florist, unlike any other in- 

 dustry, has, so to say, chosen the 

 public as his partner. We are con- 

 stantly straining our nerves to se- 

 cure larger flowers, better flowers, 

 still we do not ask any higher prices. 

 Puttin.g the ear to the ground, we can 

 hear the grower growling because the 

 retailer does not pay any more than 

 usual, still were it not for that our 

 ware would not be in demand as it 

 is. The grower may be put to some 

 additional expense in producing the 

 higher grade of flowers, but still much 

 greater is the expense the public has 

 put on the retailer in selling and ar- 

 ranging and delivering," 



"Why do we confine ourselves to so 

 few flowers? Truly carnations and 

 roses are favorites, but only because 

 we make them such. There are many 

 others which deserve our attention 

 and the public will be very thank- 

 ful for it. In fact, our future de- 

 velopment depends on the production 

 and evolution of a much larger variety 

 of cut flowers. In line with other in- 

 dustries which are bringing forth new 

 products to entice the buying public, 

 and as our forefathers in the business 

 have done, so must we profit by their 

 experience, and, producing new vari- 

 eties, in the broader sense place a dis- 

 tinguishing mark between the trader 

 at the curb and the legitimate florist." 



15 



"FLOWERS BY TELEGRAPH. 



ROCHESTER NOTES. 



Messrs. Purcell & Craig are well un- 

 der way with their two 281.. x 150 feet 

 rosehouses. 



Geo. Boucher contemplates extending 

 his greenhouse plant on Averal Avenue 

 as well as making some minor alter- 

 ations in his store. 



Messrs. Grossman Bros, have this 

 spring had to import several thousand 

 S. A. Nutt geraniums on account of 

 the great demand for this favorite. 



Salter Bros, are experimenting with 

 the "X. T. C. Dandelion killer," using 

 the E. C. Brown Co.'s auto spray-pump. 

 Results are, up to the present, 

 doubtful. A. PENGEL. 



BUSINESS CHANGES. 



Moline, III. — Peterson & Eckstam 

 Bros, have purchased the greenhouse 

 business of G. A. Stephens.- 



Winchester, Tenn. — Aubrey Frink 

 has disposed of his interest in the 

 Barber-Frink Co. and is to take a posi- 

 tion as manager of the Tennessee 

 Wholesale Nurseries. 



Leading Retail Florists Listed by 

 Towns for Ready Reference. 



Denver, Colo.— Park Floral Co.. 1706 

 Brc-idway. 



Washington D. C— Gude Bros., ]2l'4 F St 



Chicago— Hauswlrth, "The Florist," 232 

 Michigan Ave. 



Chicago — William J. Smith, Micblean 

 Ave. and 31st St. " 



Chicago— George Wittl>old Co., 1657.59 

 Buckingham Place. 



Louisville, Ky. -Jacob Schuiz, 550 South 

 Fourth Ave. 



Boston— Thos. P. Galvln, 124 Tremont St. 



Boston— Eilward MacMulkln, 194 Boyl- 

 ston St. 



Boston— Hoffman, Florist, 59.61 Massa- 

 chusetts Ave. 



Boston — J. Newman & Sons, Inc., 24 Tre- 

 mont St. 



Boston— Julius A. Zinn, 2 Beacon St 



Welle.'iley, Mass.— Tallby. 



Detroit, Mich.— J. Breitmeyer's Sons, 

 Miami and Gratiot Aves. 



Kansas City, Mo.— Samuel Murray, 1071 

 Broadway. 



Kansas City, Mo.— Wm. L. Rock Flower 

 Co., 1116 Walnut St. 



Albany, N. Y.— H. G. Eyres, 11 N. Pearl 



Albany, N. Y.— F. A. Danker, 40 Maiden 

 Lane. 



Nev York — David Clarke's Sons, 2139- 

 2141 Broadway. 



New York— Alex. McConnell, 571 5th Ave. 



New Yor'is — Young & Nugent, 42 W. 28th 

 St. 



Brooklyn, N. Y.— Robert G. Wilson, Ful- 

 ton St. and Greene Ave. 



Buffalo, N. Y.— Palmer's, 304 Main St. 



Toronto, Can.— J. H. Dunlop, 96 Yonge St. 



INCORPORATED. 



Freeport, III. — Freeport Floral Co., 

 florist, seed and nursery business; 

 capital. $2.5,000. 



Chicago, III.— Schiller, the Florist; 

 George Asmus, Reinhold Schiller, H. 

 Schiller. Capital $12,000. 



Portland, Ore. — Hendee Bros.; Otho 

 S., E. L. and S. B. Hendee: to engage 

 in gardening business. Capital $5000. 



Gardiner, Me. — Gardiner Forestry 

 Co., to plant trees and establish nur- 

 series; capital stock, $10,000. R. H. 

 Gardiner is president, C. H. Gray, 

 treasurer. 



Dover, Del. — The New England Or- 

 chards Co., to engage in a general hor- 

 ticultural and transportation business; 

 M. McD. Williams, Madison, N. J.; Ja- 

 cob Williams and M. L. Justin, New 

 York; capital, $10,000. 



THE BEST LETTERS 



Boston Florist Letter Go. 



66 PEARL ST., BOSTON 



N. F. McCarthy, Mgr. 



Order direct or buy from your local lupiplr 

 dealer. Inust on faarins the 



BOSTON 



Inscriptiona, Emblem*, etc.. Alwa7* 

 in Stock 



FLORISTS' SUPPLIES 



Sand for Mow Oataloguo 



H. Bayersdorfer & Co. 



1129 ARCH ST., PHILADELPHIA 



