August 14. 1909 



HORTICULTURE 



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(PHILADELPHIA SECTION) 



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Why You Should Buy in Philadelphia 



SHORT ACCOUNT OF HER PROGRESSIVE BUSINESS FIRMS-ALL STRONG SUPPORTERS OF THE S. A. F. 

 -AND THEIR ENTICING OFFERS OF SEASONABLE AND UP-TO-DATE HORTICULTURAL PRODUCTS 



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HORTICULTURE is pleased to make 

 a little innovation on this important 

 occasion and present in impressive and 

 attractive form the business facilities 

 and business offers of one of America's 

 leading horticultural centres. We be- 

 lieve our readers will find much in 

 this narrative of Philadelphia's emin- 

 ence which will interest and instruct 

 and we bespeak for these advertisers 

 who have invested so liberally as well 

 as for all other advertisers in HORTI- 

 CULTURE, from whatever locality, 

 the close attention of all who are in 

 the market to buy horticultuial mate- 

 rial of any sort. Although it is our 

 purpose in the near future to give 

 prominence in a similar manner to 

 some other great centres of supply, 

 yet we will just say in justification of 

 the conspicuous position accorded to 

 Philadelphia at this time that our 

 chief reasons are — first, its loyalty to 

 the Society of American Florists, un- 

 swerving from the day of the 

 Society's birth to the present twenty- 

 fifth anniversary. In the second an- 

 nual report of the Society almost one- 

 half of the recorded membership was 

 from Pennsylvania. Second, the many 

 important horticultural firms in that 

 neighborhood who do a continental — 

 many of them a world wide business 

 with the trade — and who have been 

 large factors in the development of the 

 present high standing of our profes- 

 sion as compared with what it was a 

 quarter of a century ago. Third, the 

 extensive offerings these firms present 

 in this issue of up-to-date horticultural 

 products which every florist in the 

 country is interested in. It is another 

 demonstration that the Philadelphians 

 are not slow in putting their best foot 

 forward, and they deserve all that is 

 coming to them. W© have pleasure in 

 noting herewith some salient features 

 of a few of these concerns a perusal 

 of which will, we believe, speedily 

 emphasize the points referred to. 



W. E. McKISSICK & BROS.— This 

 firm was established in the wholesale 

 commission flower business in 1905 un- 

 der the name of W. E. McKissick 

 which in 190S was changed to W. E. 

 McKissick & Bros, by the admission 

 of two brothers: A. P. and Howard E. 

 McKissick. W. E. McKissick, founder 

 of the house, graduated from the good 

 school of Samuel S. Pennock where 

 he had an experience of nearly eight 

 years after which he was associated 

 with Leo Niessen for five years and 

 for a part of that time was vice-presi- 

 dent of the Niessen company. The 

 McKissick firm has been very success- 

 ful and today holds a very high stand- 



ing in couimercial circles. All the 

 members are keen business men and 

 not so narrow minded but that they 

 can take an interest in Florists' Clubs, 

 Horticultural Societies and other utili- 

 ties — which promise only indirect 

 benefits. We consider them the type 

 of men who will carry our business 

 through to the future with high ideals. 



G. C. Watson 



Itepi^'sentative uf Horticulture in Philadel- 

 phia. 



EDWARD REID.— This prominent 

 wholesale commission florist started 

 in business on 16th street, below 

 Market street, fifteen years ago. A 

 thorough training in the rose growing 

 business w'lth Price, Lansdowne, cover- 

 ing ten years, and a commercial life 

 of four years in field service for Z. De 

 Forest Ely & Co. gave him a founda- 

 tion and finish that were instantly 

 available; and just the qualities that 

 were needed by a grower understand- 

 ing how to market products to the 

 best advantage, and by a retailer in 

 having some one to depend on for in- 

 telligent service in furnishing the 

 goods. On being asked to state why 

 he had been so successful Mr. Reid 

 said: "I don't know, unless it is be- 

 cause I'm always on my job." Always 

 on my job! There you have a great 

 fundamental, without which no great 

 business is ever established. But it 

 takes far more than being always on 

 your job to make a success. Mr. 

 Reid has many attributes personal and 

 acquired in addition to that — native 

 ability, good training as a grower and 



as a seller, combined with the 

 "always-on-the-job." All that, and an- 

 other important feature — ample capit- 

 tall We congratulate Mr. Reid on his 

 well-earned success and hope he will 

 live long and prosper. 



H. BAYERSDORFER &CO.— In this 

 big, wide-awake florists' supply house 

 is presented an example of what pro- 

 portions it is possible to reach through 

 adherence to a policy of persistent pub- 

 licity and enterprise. As stated in 

 their advertisement on the inside front 

 cover page of this papei-, this house 

 has been a regular and very extensive 

 exhibitor at every Trade Exhibition of 

 the S. A. F. So well have they fol- 

 lowed up their exhioition publicity and 

 their liberal trade paper advertising by 

 travel and personal attention that the 

 two gentlemen who constitute this firm, 

 Harry Bayersdorfer and Paul Berko- 

 witz and their faithful traveling rep- 

 resentative, Martin Reukauf, are indi- 

 vidually and intimately known in 

 every community where the florist 

 trade has a footing from the Atlantic 

 to the Pacific. Once a year Mr. Bayers- 

 dorfer makes a pilgrimage to Europe 

 and nothing of value to the American 

 trade escapes his eagle eye. When you 

 s])eak of Bayersdorfer & Co., you think 

 of Philadelphia. 



JNO. DUNN JR. & CO.— One of the 

 leading firms of custom house brok- 

 ers; established 1902 by Jno. Dunn, 

 Jr. In 1905 the firm became Jno. Dunn 

 Jr. & Co., by the admission of Jno. A. 

 Steer, who had been for a number of 

 years in the custom house brokerage 

 business, and was familiar and in- 

 fluential in that line. They do nearly 

 eighty per cent of the horticultural 

 brokerage of the port of Philadelphia 

 which tells the story better than any 

 words of ours. 



PHILADELPHIA INSECTICIDE CO. 

 — The guiding hands in this company 

 are Mr. Pullman, the inventor of Pull- 

 man's Insect Powder; Louis and 

 Charles Berger, sons of William Ber- 

 ger one of the oldest and best known 

 florists in this vicinity. They turn out 

 from their factory not only the well- 

 known Pullman insect powder but also 

 tobacco extracts and other valuable 

 insecticides. Being practical florists 

 as well as experienced chemists they 

 are unusually well equipped to know 

 the needs of the everyday florist and 

 we think we are stating the case 

 mildly when we say that their products 

 are a boon to the horticulturist — not 

 only in first cost but in practical re- 

 sults. If your seedsman cannot supply, 

 send a postal to 324 Queen Lane, 

 Germantown, Philadelphia for full 

 particulars. 



