The Most Reliable Cut Flower Market 



In The East. 



We have helped to make it so, and we are justly proud of our efforts in that direc 

 tion. Our success in the commission business should be sufficient guarantee for our- 



INTEGRITY 

 ATTENTION TO BUSINESS 



AND 



LIBERAL AND JUST PRINCIPLES. 



We should be glad to do business with you. Let us get acquainted. We can as- 

 sure you of pleasant business relations, that will prove to our m utual advantage 



THE LEO NIESSEN CO. 



WHOLESALE FLORISTS 



LEO NIESSEN CO.— Unlike most 

 ather successful flower commission 

 houses Leo Niessen tlie founder and 

 present head of this firm did not grad- 

 uate from an older house. He just 

 started. He used to remark humor- 

 'Ously that he carried his store under 

 his hat. He had no money; but he 

 started all the same — and he looked 

 so frank, and honest and put up his 

 plea for business with such an in- 

 genuous, child-like smile that he prov- 

 ed irresistible. By and bye the hat 

 developed into a store at Juniper and 

 JFilbert streets. This was along about 

 1894. Five years later, his brother 

 Arthur A. Niessen became a partner 

 in the business. At that time the two 

 brothers ran things with the help of 

 a man and a boy. At the present time 

 it takes twenty-five to thirty men and 

 women to handle the business and in 

 the rush seasons many more. Larger 

 quarters at 13th and Filbert streets 

 were occupied for some years, but 

 these also proving inadequate, a cen- 

 tral property at 12th and Arch streets 

 was purchased — on which was erected 

 a modern, six-story fire-proof building, 

 •constructed of reinforced concrete, 

 and specially designed for the cut 

 flower business. Here has been in- 

 stalled the most up-to-date equipment, 

 including cooling rooms on both the 

 first floor and basement, operated by 

 refrigerating machinery with a ca- 

 pacity of six tons of ice daily, and far 

 more effective and economical than 

 'the old system of block ice boxes. 



The firm was incorporated under its 

 present title in 1904 with Leo Niessen 

 as president, and Arthur A. Niessen 

 as secretary and treasurer. We con- 

 gratulate Messrs. Niessen on their 

 well-earned advancement, which has 

 nothing magical about it; but is the 

 result of long foresight — ploughing 

 and sowing and cultivating the field 

 in an intelligent manner year after 

 year. No one can say luck did it; 

 only shrewdness, hard work and lib- 

 eral advertising — or as they say them- 

 selves: — "doing business on business 

 principles." 



BERGER BROS.— This firm, com- 

 posed of Harry and John Berger, was 

 established in the wholesale flower 

 commission busi- 

 ness in 1904, a t 

 1220 Filbert St. 

 They had been 

 well trained to 

 the florist trade 

 before this, hav- 

 i n g been asso- 

 ciated with their 

 father, William 

 Berger of G e r- 

 mantown. Their 

 liusiness has been 

 a success from 

 the start and they 

 are looked upon 

 as one of the 

 most promising 

 of the younger 

 firms who have 

 lately entered the 

 ranks. 



HENRY F. MICH ELL CO.— There 



are as many ways of achieving success 

 as there are men in the world. When 

 I first knew Henry F. Michell, the 

 founder of this firm, some twenty 

 years ago, he had just started in busi- 

 ness for himself at 1018 Market street 

 —succeeding W. H. Smith — or rather, 

 having purchased the stock, lease and 

 good will of that business. Previous 

 to that, he had been with Dreer 

 seventeen years — a good school to 

 graduate from. He struck me then as 

 one of the cautious, conservative kind 

 — the saving, industrious, hard work- 

 ing, conscientious type that form so 

 laige a percentage of the successful 

 men of all times and all countries. I 

 have seen no reason to change my 



BUYER AS WELL AS SELLER 



Much is heard of how to sell goods — the buyer 

 seems to be taken for granted. On the con- 

 trary, we think the buyer entitled to equal 

 consideration. Well bought is half sold. We 

 aim to be the faithful servant of both buyer and 

 seller. Equal justice to both is our motto. Send 

 your orders or consignments to us and judge. 



Wholesale Floriita 

 1305 Filbert St., PHILADELPHIA 



