October 23. 1909 



HORTICULTURE 



581 



Just What You Have 

 Been Looking For! 



Laurel, Cedar, Pine and Autumn 

 Vines, 3 ft', high, $1.00 up. 



Laurel, Cedar, Pine and Autumn 

 Branches for all decorations, 

 50c. up. 



Rustic Cedar Bark, 100 sq. ft., 

 $2.50 in b'd'ls. 



Grape Vine, per coil, $2.00. 



Cedar Post and Poles, per ft, 

 3e. up. 



Loose Laurel, per bbl., $1.00. 



Pine Cones on branches, per 

 bbl.. $1.50. 



Green, Sheet and Sphagnum 

 Moss, also Jersey Peat at Mar- 

 ket Prices. 



Mapes' Rustic Works 



CLAYTON, ■ - N.J. 



BELL 'PHONE, 2P L 



NEW FLOWER STORES. 



Lexington, Ky. — .J. A. Keller, West 

 Main street. 



Reno, Neb. — Fred Fisher, Wigwam 

 Theatre Bldg. 



St. Louis, Mo.— Easton Florists, 4845 

 Easton avenue. 



St. Louis, Mo. — Mrs. M. L. Stewart, 

 Planters' Hotel. 



Rochester, N. Y. — Rochester Floral 

 Co., under management of R. W. Wil- 

 son, Main street. 



Hoboken, N. J.— M. Hendberg, 415 

 Washington street. 



Brooklyn, N. Y.— Arthur The Flor- 

 ist, 136 Court street. 



Houston, Tex. — R. C. Kerr, branch 

 store, 2417 Travis St. 



Great Falls, Mont. — Great Falls 

 Floral Co., 12 Fifth street. 



Stroudsburg, Pa. — Paul Mader, 

 branch store. Wintermute Building. 



■^ MATTHEWS florIst ^~ 



DAYTON, OHIO 



Is elegantly equipped to take care prop- 

 erly of all orders for flowers entrusted 

 to bim night or day 



For Dayton, Ohio and Vicinity. 



NEW ENGLAND 



FLOWER DELIVERIES 



Send flower orders for delivery in Boston 

 and all New England points to 



THOS. F. GALVIN 



124 Tremont St., Boston 



TRANSFER 



Your orders for flower or plant deliv- 

 ery in Eastern New England to 



JULIUS A. ZINN 



2 Beacon St., Boston 



WELLESLEY COLLEGE 



Dua Hall, Walnut Hill aad Rockiidc* Hall 

 SchooU. TAILBY. Wellesley, Masa. 



Td. WeUuley 44-1 and >. Night 44-), 



FLORISTS' BARGAIN SALES. 



.\ jtapi-T rend before the liuffalo Florists' 

 Club by W. A. Adams. 



Bargain sales to the florist of today 

 is a very serious question and all 

 cities cannot answer it as possibly we 

 do in Buffalo as to the effect it has 

 on the business at other times. 



Do bargain sales injure the busi- 

 ness? I will say No, if conducted as 

 they should be. They are in many 

 cases a blessing, if the goods offered 

 are fresh, of good quality, and at a 

 price lower than they are ordinarily 

 sold at, so that the average person 

 who has any idea of flowers knows 

 that it is a bargain. In this way you 

 encourage the sale of flowers, educate 

 the people to the fact that flowers 

 are always appreciated and lend a 

 tone of refinement to the home, or 

 wherever sent, and enable one to ep- 

 joy one of God's greatest gifts to the 

 world. 



What are the reasons for bargain 

 sales? They are many, but the most 

 important one is to force business in 

 a quiet time; to get rid of a surplus 

 stock in many instances, and to get 

 the people to come to your place of 

 business, as when buying a bargain 

 flower they often see something else 

 that they want, which you sell at a 

 good profit. 



I do not say that in every case you 

 sell the surplus you have in your 

 store; nor do I say that the man who 

 grows his own stock can sell it at all 

 times at a low price because he has 

 a large supply, for if he is running his 

 place systematically, as every grower 

 should do, he has to charge the store 

 with what the greenhouse sends him, 

 and in many instances, with coal at 

 $6.00 per ton and wages at the pre- 

 vailing scale, he would find that one 

 place or the other had a leak some- 

 where. 



Bargain sales are not always run by 

 stores that have greenhouses of their 

 own, but in more instances by those 

 who are patrons of the wholesale deal- 

 er, who, in his suave and tempting 

 way inveigles you into buying! his sur- 

 plus stock. 



But remember, when you are selling 

 this same stock in your store, you 

 have several things in your favor: 

 First, you know who has it; second, 

 you know what price you want to sell 

 it at; third, should you get a big or- 

 der you have the goods and the sale 

 can cease; fourth, when you are sell- 

 ing at a liargain, you have the satis- 

 faction of knowing that a reputable 

 store is back of the sale and not a 

 systematic delegation of street sellers 

 who go to the wholesaler, buy the 

 goods and walk back and forward in 

 front of your place, selling the self- 

 same perishable article as you could 

 have done had you wanted to. One 

 thing alone in its favor in Buffalo is, 

 that we have kept the street vender 

 away. 



Remember when I speak of the good 

 effects of a bargain sale on the pro- 

 prietor, I have not forgotten the sales- 

 man who has many sarcastic remarks 

 thrust at him. by some buyers regard- 

 ing the quality, freshness, etc., of the 

 flowers, doubting his veracity when, in 

 his amiable way (as all employed in 

 Buffalo are amiable), he says that the 

 flowers are strictly fresh and as good as 

 sold any day at double the price or 

 more, as the case may be. They then ask 

 to have them in a box and delivered, 

 or arranged in a bunch, and they get 



THE BEST LETTERS 



Boston Florist Letter Go. 



66 PEARL ST., B09T0N 



N. F. McCaxthy, Mcr. 



Order tlirect or bur from your local aupplr 

 dealer. Inaist on hayins the 



BOSTON 



Inscnptioiu, Emblem., etc.. Always 

 in Stoclc 



very much offended if you do not 

 comply with any or all of their de- 

 mands. The same people will get up 

 early in the morning, chase down to 

 a dry-goods store, crowd in and wait 

 their turn to get a tie, pair of shoes, 

 sweater, or some other articles at a 

 reduction of four cents, with a big 

 newspaper "ad" saying: "No Cliarg- 

 ing. No Approval, No. C. O. D. or 

 Telephone Orders — but will Deliver," 

 and they have hart their tempers ruf- 

 fled far more than they ever had in 

 a flower store, and still get the flowers 

 at less than half price. This is where 

 the salesman's patience and temper 

 are tried. Although it is hard, 1 do 

 not think very many people have rea- 

 son to complain of inattention, when 

 the number of customers is taken into 

 consideration. Salesmen in flower 

 shops are far above the average. 



In conclusion, I am of the opinion, 

 as stated in my opening remarks, that 

 when stock is plentiful, quality good 

 and prices right, a bargain sale along 

 these lines will be a benefit to the 

 public and to the florist, as an edu- 

 cator in the way of getting more peo- 

 ple to love flowers, and at the same 

 time bring business to your store. 



'FLOWERS BY TELEGRAPH." 



Leading Retail Florists Listed by 

 Towns for Ready Reference. 



Dayton, O.— Matthews, The Florist. 



Denver, Colo.— Park Floral Co., 1706 

 Broadway. 



Washington, D.C.— Gude Bros., 1214 P. St. 



Chicago— Hauswirth, "The Florist," 232 

 Michigan Ave. 



Chicago — William J. Smyth, Michigan 

 Ave. and 31st St. 



Chicago— George Wlttbold Co., 1657-88 

 Buckingham Place. 



Louisville, Ky. — Jacob Scbulz, 550 Soath 

 Fourth Ave. 



Boston- Thos. F. Galvln, 124 Tremont St. 



Boston — Edward MacMulkln, 194 Boyl- 

 ston St. 



Boston — Hoffman, Florist, 59-61 Massa- 

 chusetts av. 



Boston — Julius A. Zinn, 2 Beacon St. 



Wellesley, Mass. — Tallby. 



Detroit, Mich. — J. Breltmeyer's Sons, 

 Miami and Gratiot Aves. 



Kansas City, Mo. — Samuel Murray, 1071 

 Broadway. 



Kansas City, Mo. — Wm. L. Eock Flown 

 Co., 1116 Walnut St. 



Albany, N. Y.— H. G. Eyres, 11 N. Pearl 

 St. 



Albany, N. Y.- F. A. Danker, 40 Maiden 

 Lane. 



New York— David Clarke's Sons, 2139- 

 2141 Broadway. 



New York — Alex. McConnell, 571 5th Ave. 



New York— Young & Nugent, 42 W. 28tb 

 St. 



New York — M. A. Bowe, 1294 Broadway. 



Brooklyn. N. Y.— Robert G. Wilson, Ful- 

 ton St. .ind Greene Ave. 



Buffalo. N. Y.— Palmer's, 304 Main St. 



Montreal, Can.— P. McKenna & Son, St. 

 Catherine and Gay Sts. 



Toronto, Can.— J. H. Dunlop, 96 Yonge St. 



