December 4, 1909 



horticulture: 



783 



GET YOUR HOLIDAY FLOWERS 



Holly, Greens and Florists' Supplies from 

 New England's Largest, Most Central and 

 Longest Established Wholesale Market. 



Roses, Orchids, Gardenias 



Carnations, Lily of the Valley, Violets, Poinsettias, 



Lilies, Sweet Peas. 



Everything Seasonable and Fancy in Cut Flower Stock, 

 the Product of the Best Growers in New England, the 

 Year Round. 



PROMPTNESS, RELIABILITY AND REASONABLE PRICES 



Send for Current Price List and Christmas Rate Sheet 



Holly and Mistletoe Ready About December 15 



PLACE YOUR ORDER NOW 



'PHONES: 

 6267-6268 

 5419 Main 



WELCH BROS. 



226 Devonshire St. 

 BOSTON 



be an expert accountant to do this. 

 You only need devise some method of 

 accounting and, alter devising it, fol- 

 low it up until you know a better one. 

 While there ai'e many well-regulated 

 places, but very few in the business 

 can give even an approximate idea of 

 what it costs to produce a rose, a 

 carnation, a cirysanthemum or a bed- 

 ding plant, and if you cant give even 

 a good guess, how do you know 

 whether you are selling your products 

 at a profit or at a loss? I ventuie to 

 say that not more than 25 per cent, of 

 aJl in the business know what is the 

 most profitable thing or things to 

 grow. Of course we know that pay- 

 ing $22.00 per 1000 for tulips which 

 we sell for $20.00 is unprofitable, but 

 do we know whether we should ob- 

 tain $30.00 or $40.00 or $50.00 per 1000 

 for them in order to make the trans- 

 action profitable? Too many fail to 

 keep tab on expenses; too few keep 

 tab on receipts and disbursements. 

 How many talve inventory at the end 

 of the year, and how many have any 

 "end of the year" at all? How many 

 go on the theoi-y that if they owe less 

 this year than last, they are worth 

 more and must be making money? Or 

 if their sales are larger this year than 

 last, their profits must necessarily be 

 larger. You may know the ins and 

 outs of your business to perfection, 

 but you will never reach the full lim- 

 it of success until you know where 

 you are making the most money and 

 where you lose the most. It's the 

 small leaks that eventually sink the 

 ship and the small holes should be 

 firmly plugged before they become 

 large ones. 



Use Brains as Well as Hands. 



If employes would learn to grow 

 one thing well at a time, and strive 

 to do better than the other fellow, 

 what a vast improvement in quality 

 and quantity there would soon be. I 

 know of no field of human endeavor 

 where the chanc'es for development 

 are greater than in this. If some am- 

 bitious florist had not tried to im- 

 prove on the old-fashioned "pinks" 

 we would have "pinks" today instead 

 of 4-inch carnation blooms. If some 

 enthusiast hadn't put time and 

 thought on the small chrysanthemums 



Ever- BLOOMING Crimson Kambler, 

 Flowkr of Fairfield. 



Showing Howers and young shoots on which 

 next crop of flowers will follow. 



of a generation ago, we wouldn't have 

 them today as large as dinner plates. 

 So it is in every line of plants or 

 flowers. If you can grow them a little 

 better than your neighbor, your serv- 

 ices will be worth more than his and 

 someone will soon find it out. Brain 

 work will develop you. If the bricklayer 

 earns more in a year with his hands 

 than you do with your brains, there 

 is something wrong. Either there are 

 too few bricklayers or too many 

 florists, or the bricklayer has been 

 using his brains and the florist his 

 hands only. Be thorough in every- 

 thing. If you can't pot as many 

 plants in a day as your fellow worker 

 perhaps you can do it better. How 

 many employers are here tonight, but 

 who started in the business at the 

 foot of the ladder. Didn't you work 

 for a small salary to start with and 

 after you had made some progress 

 start in with small capital for your- 

 self? And what they have accom- 

 plished others can also accomplish. I 

 honestly believe that the outlook for 

 faithful greenhouse men was never 

 brighter than at present. With an im- 

 mense demand for all our products, 

 with hoards of idle money waiting for 

 investment, any young man who knows 

 the business, is honest, sober and in- 

 dustrious, can in a few years be his 

 own master. This has been proven 

 over and over again in the Twin 

 Cities the past fifteen or twenty years. 

 If you are an employe in charge of 

 a section growing roses you should 

 know just how many of each variety 

 you cut during the season, how many 

 each plant produces; how much labor, 

 fertilizer, etc., has been expended for 



