HORTICULTURE 



December 11, 1909 



STEPPING STONES 

 TO FORTUNE 



The Rice Stepping Stones of 

 twenty-five years successful business 

 and honorable achievement — "Step- 

 ping Stones of our past selves to 

 higher things " — are not merely that. 

 They are a!so the trodden steps to 

 fortune for countless thousands who 

 follow the banner: 



RICE STANDARD 



Says Emerson: " Let aman make 

 a steam engine or a lead pencil better 

 than any other in the world — and 

 the tread of humanity will make a 

 beaten track to his habitation, even 

 should he live in an untrodden wilder- 

 ness." A recognition of that truth, 

 and constant effort for something 

 better all the time explains in a 

 measure 



RICE SUCCESS 



No one ever become a leader in 

 his chosen field who always waited for 

 the other fellow to do something and 

 then copied. The Rice originals have 

 had copies without limit; but unfor- 

 tunately for the copiers tbey have 

 always been a year or two behind the 

 times. 



"To win Dame Fortunes Golden smile 

 Assiduous wait upon her, 

 And gather gear by every wile 

 That's justified by honor." 



To do something better than 

 they have ever done before ; to work 

 honorably, faithfully and assiduously 

 for the the florists of America, that's 

 the Rice slogan and the Rice principle. 



SEND FOR CATALOG 



CHIFFON SPECIAL 



Dec. 1 1 to Dec. 20 Only 



Good news for chiffon users — their name is legion 

 — everybody now uses this indispensable adjunct of the 



florist's business! 



A fortunate deal with a foreign manufacturer war- 

 rants this most unusual offer! 



The importation has just arrived and is offered 

 without reserve to first comers: — 



4 INCH @ 214 CENTS PER YARD 



6 INCH @ 31/4 CENTS PER YARD 



10 INCH @ 61/4 CENTS PER YARD 



For orders received up to and including December 20th, 

 1909 — subject unsold. All orders will be filled strictly 

 in rotation. Quality— the usual Rice standard— the 

 best — firm texture and artistic colors. Can furnish in 

 White, Pink (light and dark), Lavender, Violet, Purple, 

 Nile, Moss Green, Yellovsr and Red. Pieces contain 

 about 35 yards. 



M. RICE & CO. 



LEADING 



FLORISTS' SUPPLY HOUSE 



Of America 



1220 RACE STREET 



Phila. 



