January 22, 3910 



HORTICULTURE 



121 



Grow this Carnation for 

 Big Profits in 1910! 



After two years of careful watching and tending — 

 giving it every opportunity to show its defects, if it 

 had any — 



After putting it on the cut-flower market and seeing 

 it produce a sensation in the retail field, and after hear- 

 ing it highly praised by every prominent grower who 

 saw it — 



After all this, we are ready to PROVE that our new 

 Carnation Dorothy Gordon, of which you have heard 

 so much recently and which is illustrated on the preced- 

 ing page, is a real, genuine success — and that the 

 grower who has it will make money! 



Carnation Dorothy Gordon has a rapidly widening 

 circle of friends ; you'll surely begin to grow it for your 

 trade sooner or later. This is your opportunity to get 

 in NOW. Here are some of the noteworthy features of 

 this new Carnation : 



Vigorous constitution — freedom from disease. 



Very large size and excellent form of flow- 

 ers ; these average over three inches in diame- 

 ter. See illustration on facing page. 



Wonderful profusion of bloom — one-third more 

 floorers than Enchantress. 



Excellent color — a trifle darker than Rose 

 Pink Enchantress and more uniform in shade. 

 Delightful fragrance. 



Long, stiff stem and a bud 'with unusual keep- 

 ing qualities. 



Let's take these matters up in detail. Here is a Car- 

 nation that bears solid, lasting flowers of good standard 

 color, three to three and a quarter inches in diameter. 

 That's a big thing in itself, but add to it the fact that 

 plants of this variety bear 130 good, commercial buds 

 where the best sorts — Enchantress, for instance — bear 

 only 100, and it looks bigger yet, doesn't it? But even 

 that isn't all : buds of 



Carnation Dorothy Gordon 



Bring a price fifty per cent higher than buds of En- 

 chantress, according to our actual experience for two 

 years in the markets of Philadelphia. In other words, 

 we have made Dorothy Gordon show up double the 

 profits of Enchantress under the same conditions and 

 with equal care. Here is a little table of figures based 

 upon our own sales, that explains it : 



100 Enchantress, worth say . . . $6 00 

 50 per cent extra realized for Dorothy 



Gordon 3 00 



$9 00 

 One-third more Dorothy Gordon from 



same number of plants . . . 3 00 



$12 00 



We're enthusiastic, to be sure, but in Dorothy 

 Gordon we have something to support it, as the above 

 table will show. 



Up to October, 190Q, without a particle of advertis- 

 ing, we had sold 60,000 rooted cuttings of this Carna- 



tion on its own merits at the prices given below. While 

 we have now greatly enlarged our facilities, it is still 

 evident that our present supply will not be adequate to 

 meet the demand. Dorothy Gordon is in the hands of 

 an experienced propagator at our plant, and we quote 

 strong rooted cuttings at the following popular prices: — 



$10 per 100, $75 per 1,000 



That we are maintaining these figures is shown by 

 our books, which are open to inspection at any time. 



Our plant is likewise open to you — we urge you to 

 come to Wyncote and investigate this worthy new Car- 

 nation for yourself. "Seeing is believing," and if we 

 cannot sell Dorothy Gordon on its own merits we do 

 not want to sell it at all. 



We are easily reached from Philadelphia — twenty-five 

 minutes from City Hall on the " Reading," with a ser- 

 vice of too trains a day through the week. We're open 

 every day except Sunday, and will welcome you at 

 any time. 



But don't put it off — you owe it to yourself to 

 investigate Dorothy Gordon. If you cannot do it in 

 person, drop us a line for full particulars. 

 Again — don't put it off! 



Extract from the minutes of the Florists ' Club of Philadelphia, January 5, 1909 



Your committee on Novelties visited the establishment of Joseph Heacock Company and examined their 

 new Carnation, '* Dorothy Gordon," on December 30. The variety resembles Rose Pink Enchantress in 

 color and form, but it is superior to that variety in being of a more uniform color, and is also larger and of 

 greater substance. It is of stronger constitution and has a stiffer flower stem. Your committee tested the keep- 

 ing qualities and find them to be good. The flowers were kept in an ordinary potting shed, and were 

 salable four days after being cut. (Signed) Edwin Lonsdale 



J. W. CoLFLESH \^ Committee 

 Attest: David Rust, Secretary Robert Craig 



Joseph Heacock Company, Disseminators, Wyncote, Pa. 



Designed and written by The McFairland Publicity Service. Harrisburg, Pa. 



