946 



HORTICULTURE 



June 25, 1910 



HORTICULTURE 



VOL. XI JUWE 25, 1910 WO. 26 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 11 Hamilton Place, Boston, Maas. 



Telephone, Oxford 292 

 \VM. J. STEWART, Editor an d Manager 



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Entered as second-class matter December 8, 1904. at the Post CJfflce at 

 Boston, Mass., under the Act of C ongress of March 3, 1879. 



^""""^^ CONTENTS Pag^ 



COVER ILLUSTRATION— W. P. Stark, President-elect 

 of the American Association of Nurseryraen. 



NOTES FROM THE ARNOLD ARBORETUM— Alfred 

 Rehder 945 



EUCHARIS GRANDIFLORA— George F. Stewart 945 



PEONY NOVELTIES AT SHAYLOR'S— Illustrated... . 947 



SEASONABLE NOTES ON CULTURE OF FLORISTS' 

 STOCK— John J. M. Farrell 948 



PARIS SPRING SHOW— C. Harman Payne 949 



OBITUARY: 



Charles Eissner— Mabel R. Gordon — Gottlieb Graul.. 950 



NEWS OF THE CLUBS AND SOCIETIES: 



Gardeners' and Florists' Club of Boston— American 

 Gladiolus Society — American Association of Nursery- 

 men — Pennsylvania Horticultural Society — Club and 

 Society Notes 951 



DURING RECESS: 



New York and New Jersey Association of Plant 

 Growers — Astoria Florists' Bowling Club — Chicago 

 Bowlers 951 



AMERICAN SEED TRADE ASSOCIATION— Annual 

 Convention 952 



SEED TRADE: 



WTiolesale Grass Seed Dealers' Association 954 



Iowa Seed Dealers' Association — Notes 956 



OP INTEREST TO RETAIL FLORISTS: 



New Flower Stores — Steamer Departures 958 



Flowers by Telegraph 959 



FLOWER MARKET REPORTS: 



Boston. Chicago, Philadelphia 961 



Cincinnati, New York 963 



MISCELLANEOUS: 



Where the 3. A. F. Has Met 950 



W. A. Manda's Exhibit at Boston Orchid show — 



Illustration 950 



Prize Lists Received 950 



News Notes 950-970 



Catalogues Received 956 



Chicago Notes 959 



Personal 959-968 



Proposed Plant and Flower Market in New York. . . . 963 



Philadelphia Notes 963 



Greenhouses Building and Contemplated 970 



Incorporated 970 



With this issue Vol. XI (if IIokticultore 



A natural comes to a close. In the correspon(3ing 



growth issue one year ago we spoke appreciatively 



of the fact that through the kind patronage 

 of the advertising houses in horticultural lines our six 

 months' volume then closing comprised 920 pages, 48 

 pages more than the corresponding volume the year be- 

 fore. We now call attention to Horticcltuee's con- 

 tinued growth in size and, inferentially, in the estima- 

 tion of the advertising tracje, which is again in evidence, 

 this volume extending to 970 pages, a gain of 52 pages 

 over last year or exactly 100 pages over the record of 

 two years ago. Increased advertising patronage sup- 

 plies the wherewithal for increased reading space and 

 just as fast as our advertising support grows we shall 

 continue to present a proportionally greater amount of 

 good literature. ThoutJand^; of intelligent readers 



eagerly scan the pages of Horticulture as it comes to 

 hand from week to week and that fact is primarily the 

 source of the recognized sterling value of this paper to 

 the advertising trade. The principle of quality rather 

 than quantity of reading matter has proved a good in- 

 vestment for Horticulture. 



We have before us clippings from two Mil- 

 Time to waukee daily papers, date June 10, enlarging 

 protest upon the dire effects of the blighting frosts 



and gloomy weather of the past six weeks 

 or more, and the suifering which the June brides and 

 June graduates must endure for lack of flowers. "Even 

 twice the customary prices for the June season are 

 being asked" — we are told, and, "Milwaukee brides and 

 graduates must pay high prices for the few roses and 

 ciirnations left or go without." As we have often re- 

 marked, the men who inspire the publication of this sort 

 of stuff in the daily papers are no friends of the florist 

 trade, although they are not infrequently engaged in 

 that industrj'. For every individual that they frighten 

 into paying an extortionate price they scare away scores 

 who might, with tactful handling, be induced to become 

 frequent purchasers. As to whether there is any ac- 

 ceptable justification for the agitation, let the flower 

 market columns of our Chicago contemporaries answer. 

 According to what they tell us the wholesale dealers of 

 that city have had enough and more than enough for 

 all, and there is nothing in the local trade reports from 

 Milwaukee to indicate any famine. This being so why 

 should not the flower industry of that section "read the 

 riot net" to the parties who are so stupid as to send 

 into thousands of homes unfounded statements cal- 

 culated to repel and discourage the public from the 

 use of flowers? 



Our lines in last week's issue comment- 



The florist ing on the unequal distribution of the 



of the future flower product in certain trade centres 



and resultant inequality of market val- 

 ues have elicited responses from several correspondents 

 acquiescing, on the whole, with the deductions therein 

 drawn. One retailer, however, while acknowledging the 

 facts as presented, roundly denounces the department 

 store as a competitor and pleads that the legitimate flor- 

 ists' store has already enough opposition to meet, in the 

 speculative element which depends upon the wholesale 

 markets for bargain lots and peddles same at street . 

 stands at ruinous prices, and believes that the wholesale 

 growers and dealers should be censured for the favor 

 extended to these people and to the department stores 

 and for the alleged consequent injury to the retail flor- 

 ists' interests. We must say that we cannot see it quite as 

 our correspondent sees it and would here remark that 

 the tendency which he deprecates seems practically in- 

 evitable and will, in all probability, continue and spread, 

 just as sure as the j'ears roll around. The retail florist 

 had a great advantage until the time when a surplus of 

 choice material became a permanent feature of the 

 wholesale market. The supply as it increased brought 

 him the benefit of a wider choice and the opportunity to 

 command quality and price. Now that it has increased 

 far beyond his ability to control it he will find the criti- 

 cal public looking to him to give them a quality of serv- 

 ice that the department store cannot give — something 

 beyond the very simple process of carrying a stock of 

 nice flowers and doling them out, grocer fashion, at so 

 much a dozen. Artistic ability and advanced knowledge 

 of the higlier phases of his art must consequently come 

 to the front as essential qualifications of the florist of the 

 -iHiture and bis working force. 



" 'Tis not in mortals to c ommand success. 

 But we'll do more, Sempronius; we'll deserve it." 



