184 



HORTICULTURE 



February 5, 191fr 



HORTICULTURE 



▼OL. XI FEBRU ARY 5. 1910 «o77 



PUBLISHED ^VEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 11 Hamilton Place, Boston, Mass. 



Telephone, Oxford tq2 

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CONTENTS P^ 



COVER ILLUSTRATlON^Carnation Banquet at Pitts- 

 burgh. 



PLANT NOVKLTIES FROM CHINA— F. H. Wllsou— 

 aiustrated 1!*1 



MORE GliADIOLUS NOTKK— E. Merton Gage 182 



CINERARIA HYBRIDA— George F. Stewart 183 



SOME ORCHID NOVEI-TIIOS AT R. H. S.— Frederick 

 Moore 183 



SEASONABLE NOTES ON FLORISTS' STOCK— J. J. 

 M. Farrell 1S5 



NEW CARNATION MRS. WALTKR W. COLES— Illus- 

 trated 1*>5 



MASSACHUSETTS HORTICULTURAL SOCIETY— 

 Schedule of Great Orchid Exhibition ISti 



NATIONAL SWEET PEA SOCIETY 1S6 



NATIONAL FLOWER SHOW FOR 1911— Schedule of 

 Prizes 187 



A CARNATION: THE PEOPLE'S FLOWER- H. W. 

 Breitenstein l*'^ 



AMERICAN CARNATION SOCIETY— 



Closing Proceedings at Pittsburgh— The Banquet 1S9 



A Visit to Balierstown 190 



NEWS UF THE CLUBS AND SOCIETIES: 

 Society of Amerioon Florists — Florists' Club of Phila- 

 delphia— .New York Florists' Club— Illinois State Flor- 

 ists' Association 1!*1 



Minnesota State Florists' Association — Chicago Flor- 

 ists' Club . ly^ 



D.UKiN(J,REC:ESS: 

 New York and New .lersey Association of Plant Grow- 

 ers—Gardeners' and Florists' Club of Boston— Pacitic 

 Coast Horticultural Society— Dutchess County Horti- 

 cultural Society — Chicago Bov/lers — Dame Boston Be- 

 gins to Get Ready for 1911— illustration 19K 



SEED TRADE: 

 The Canners— The Postal Deficit— Pea and Bean 

 Prices —Notes iys> 



OF INTEREST TO RETAIL FlyORISTS: 



Steamer Dejiartures . ■ -200 



McKinley Day in Buffalo— Flowers by Telegraph — 

 New Flower Stores 201 



FIiOV\'ER MARKET RliPC^RTS: 



Boston, Buffalo, Chicago 203 



Detroit, New York, Philadelphia, Twin Cities 205 



MISCELLANEOTIS: 



A New Calanthe— Name of Chrysanthemum ISti 



Prize Open to Everybody 18S 



Fire Record 190 



Obituary. James Best — A Nebraska Enterprise 190 



About Plant Tubs — Catalogues Received 192 



French Bulb Prices — Patents Granted j.98" 



Personal — Basiness Changes — New Notes 201 



Apple Growing- in New England 210 



Philadelphia Notes— Publications Received 210 



Incorporated '-11 



Chicago Notes 212 



The Glass Market 214 



Greenhouses Building or Contemplated 214 



The news that H. B. Beatty, for so 



Treasurer many years the honored treasurer of 



Beatty's retire- the Sooiety of American Florists, has 



ment gent in his resignation will be learned 



witli regret by many members of the 



Society who know with what fidelity and conseiencious- 



ness the funds of the organization have been cared for 

 by Mr. Beatty. Still more to be regretted is the reason 

 given for Mr. Beatty's decision — ill health. We sincere- 

 ly hope that the near future will bring restored health 

 and activity to our friend with whom it was our privi- 

 lege to be for many years associated in the official work 

 of the S. A. F. The selection of ex-President W. F. 

 Kasting by the Executive Board to succeed Mr. Beatty 

 as treasurer was a wise one and, we believe, will give 

 widespread satisfaction. 



In a recent number of the Journal of 



A pernicious Horticulture (London) we find quoted 



fat* an article appearing in the Daily Review 



commenting upon the remarkably clever 

 imitation, not only in form and color but in fragrance 

 of natural flowers, which is seen in the artificial flowers 

 now so generally in use. Thoughtful flower growers 

 cannot but look upon this growing custom as a serious 

 menace to their industry, something that should be dis- 

 couraged by every possible means but, strangely enough, 

 very few seem to give it any serious thought. "Only a 

 fad which will be short-lived," it may be said. Perhaps 

 so. We certainly hope so. But would it not be better 

 to make sure of it and get out and do something that 

 will help to accomplish its early demise? No business 

 man ever has a more direct route to the editorial heart 

 than the florist enjoys, nor can any argument possibly 

 be advanced which will be more convincing in this par- 

 ticular ease than a gift of natural flowers judiciously 

 applied. Keep everlastingly hammering in the columns 

 of your local newspaper, and in any and all other ways 

 that are open, upon the fact that the tise of imitation 

 flowers for any purpose where natural blossoms are fit is 

 simply vulgar. And then make good your own position 

 by delivering "straight goods" the quality of which will 

 be their own best recommendation. 



Without reflecting in any manner on the 

 A weak other very excellent papers presented before 

 spot the American Carnation Society at Pitts- 

 burgh, all of which we shall publish as space 

 permits, we must say that Mr. Breitenstein's paper which 

 appears in this issue, pleases us very much because it 

 handles an old subject from a new view point and touches 

 on certain standards and certain lines upon which 

 much of the future prosperity of the carnation industry 

 must depend. The principle on which Mr. Breiten- 

 stein's presentation is based is identically that which has 

 been repeatedly enunciated in these editorial columns. 

 Granted that carnations are splendidly gi-own, it is all 

 the more evident that they must also be splendidly pre- 

 sented to the public and splendidly sold before the inter- 

 ests of the man who grows them are fully conserved. 

 Rarely in exhibitions anywhere or among the florists'^ 

 stores is any special appeal made to the public whereby 

 the particular beauty and appropriateness of this flower 

 for a hundred uses in the home and elsewhere is ade- 

 quately impressed on their mind. Manufacturers and 

 dealers in any other commodity of art or utility for 

 daily use are much. wiser in their day and generation 

 than our flower producers appear to be. To present 

 one's goods in irresistible guise and to employ every 

 available means to magnify the uses to which they may 

 be put is one of the great prinicples of modern sales- 

 manship. A moment's thought will demonstrate that it 

 is not alone the retail dealer but the flower grower whose 

 prosperity is adversely affected by the remissness which 

 is hinted at in Mr. Breitenstein's paper and the anti- 

 quated display methods which blanket so much of the 

 possible good in a business way which might otherwise 

 be accomplished. 



