April 2, 1910 



HORTICULTURE 



529 



WHOLESALE FLORISTS 



54 West 28th St. 

 NEW YORK 



Ttlenhone 3559 Uadison Sq. 



A. L YOUNG & CO. 



RECEIVERS & SHIP- 

 PERS OF CUT 

 FLOWERS. 



CONSIGNMENTS SOLICITED. 



Wired Toothpicks 



Manufactured by 



W. J. COWEE, BERLIN, N. Y. 



>I.7S; 50,00a.... $7.50. Sanpl* ta» 

 Por sale by dealers 



Flower Market Reports 



{Continued from pagt 527) 



With the exception of 

 NEW YORK violets and orchids 



this marliet was over- 

 supplied with all kinds of cut flower 

 stock for Easter. Warm weather, on- 

 coming crops of roses, contributed to a 

 condition that made it impossible to 

 maintain prices to move ail the ma- 

 terial shipped in. The majority of 

 shipments were of good quality — roses 

 particularly. Beauties were not in 

 heavy supply and the price realized 

 on them was better proportionately 

 than for other varieties. Richmond, 

 however, sold very well and fairly 

 good figures prevailed for prime stock. 

 Considering the large quantity of Kil- 

 larneys received they fared pretty 

 good, though considerable stock was 

 left over. Brides and Bridesmaids 

 were far down on the list of sellers 

 and with resultant low averages so tar 

 as prices are concerned. There were 

 plenty of carnations and quotations 

 never reached high figures, the results 

 falling below a year ago. Much stock 

 had little staying quality because of 

 its mature condition. Orchids were not 

 over-plentiful and were in demand, as 

 were first quality gardenias and violets 

 for corsage wear. There were all kinds 

 and conditions of violets in the mar- 

 ket; some were almost worthless and 

 many were good. The latest shipments 

 fared the best. The bulk of the stock 

 went to the street people and small 

 stores, though the larger dealers used 

 more than usual. Bulbous stock was 

 vei'y plentiful and the demand for it 

 was small. All of the cut lilies were 

 not moved — many were left over. The 

 best trade bought sparingly of cut 

 flowers, those having preference with 

 them being the flowers usually worn. 



The retail establishments express 

 satisfaction generally with the Easter 

 results. As in all recent years, the 

 plant trade ran far ahead of the cut 

 flower section, especially in those stores 

 frequented by select society patrons. 

 It was noted, however, that even in 

 these places plant buyers were look- 

 ing for low-priced goods. All were 

 disposed to send a remembrance so 

 that their friends should know that 

 neither they nor the day were forgot- 

 ten, but the emulation of past seasons 

 as to who should send the handsomest 

 plants was not in evidence, and the 

 man who could be depended upon to 

 buy the big azalea on Saturday never 

 showed up. Still the plant trade, in 

 the aggregate, was enormous and any- 

 thing good and of medium size gen- 

 erally found an eager purchaser. The 

 worst feature of the plant situation 

 was one that many feared. On account 

 of the early Easter and the inclement 

 weathei' of mid-winter, growers were 



MICHIGAN CUT FLOWER 

 EXCHANGE, Inc. 



WHOLESALE COMMISSION FLORISTS 



CoDslenmentA Solicited 



Bardjf Fancy Fern Our SpeoUxltf/ 



88-40 BROADWAY. DETROIT. MICH. 



SOUTHERN WILD SMILAX 



Now ready In limited quantity. 



E. A. BEAVEN 



EVERGREEN, ALABAMA. 



FLOWER GROWER OR BUYER 



Whichever you are, you are Invited to call or write. I can be of 

 service to you the entire season. WHOLESALE FLOWERS ONLY. 



Bstabilskied 1887 

 Open 6 A. M Dally 

 Tel. 167 Madison Sq. 



J. K. ALLEN 



106 W. 28th St. 

 New York 



NEW YORK QUOTA nONS PER 100. To Dealers Only 



MISCELLANEOUS 



Last Half of Weak 



ending Mar 26 



1910 



Cattleyaa. 

 Lille. . 



Lily of tbe Valley.... 

 Narcls. Paper White. 



Trumpet Narcis 



Tulips.. 



Violets 



nignonette 



Sweet Peas (per loo bchs). 



Gardenias 



Adlantum 



Smllaz . 



Asparagus Plumosus, strings 



*' " & Spreo, (loobcfas). 



FIrat Half of Week 



beginning Mar. 28 



1910 



50.00 

 6.00 



a. 00 



to 

 to 

 to 

 to 

 to 

 to 

 to 

 to 

 to 

 to 

 to 

 to 

 to 

 to 



1. 00 



s.oo 

 9.00 



•50 

 4.00 



S.oe 



35.00 



■ »3 



16.0c 

 35-«o 



35.O0 



frantically anxious and pushed their 

 plants to the limit of endurance, and 

 it turned out that the condition of 

 much of the plant stock at Easter was 

 very unfavorable as to keeping quality, 

 many Rambler roses, azaleas and other 

 blooming plants going to pieces in a 

 shocking manner and entailing losses 

 on the dealer who was obliged to re- 

 place the goods in many cases. 



The retail stores did not indulge 

 heavily in cut flowers and only ordered 

 as call materialized. While the de- 

 mand for flowers, on the whole, showed 

 an Increase it was apparent that the 

 increase was for church use and re- 

 ligious observance rather than for pri- 

 vate gifts — and in the case of the lat- 

 ter the same disposition to economy 

 and moderation as in the plant trade, 

 was very noticeable. Some retailers 

 are inclined to criticise the wholesale 

 prices of cut flowers at Easter as un- 

 reasonable, but this complaint is not 

 universal, by any means. 



Easter week in 

 PHILADELPHIA the cut flower 



market was fairly 

 satisfactory as to volume, and the ag- 

 gregate of receipts realized compared 

 favorably with former years. Some 

 growers were foolish enough to hold 

 back their stock and late in the week 

 prices suffered disastrously. This was 

 especially so with carnations, and in 

 the poorer grades of roses. Violets 

 sold out clean, and more could havy 



been handled. Singles did not give 

 good satisfaction — it being too near 

 the end of the season. American 

 Beauty roses improved as the week ad- 

 vanced — the new crop gradually get- 

 ting better. In fact, the fine, warm, 

 clear weather brought increased quan- 

 tities of everything, and this with the 

 "salting" caused the break in prices 

 Friday and Saturday. Easter lilies had 

 a great sale; but there were too many 

 of them. A large remainder had to 

 be carried over. Orchids were good 

 stock right through and brought good 

 money. Lily of the valley also cleaned 

 up well, it being unusually popular. 

 Bulbous stock also sold fairly well. 

 as did gardenias. The plant market 

 may be summed up in much the same 

 way as the cut flower market. There 

 was quite a break in prices towards 

 the wind-up and large lots were thrown 

 on the market at half price and less. 

 The ideal weather made things very 

 favorable for the street men. All in 

 all, the aggregate returns in plants 

 and cut flowers were probably larger 

 than last year, notwithstanding the 

 unsettled industrial conditions locally 

 for some months past. 



SOUTHERN WILD SMILAX 



Fully Guaranteed. 



LOUISVILLE FLORAL CO. 



Louisville, Ala. 



