690 



HORTICULTURE 



May 7, 1910 



HORTICULTURi: 



▼eL. XI 



NAY 7, 1910 



NO. l9 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 11 H&milton Place. Boston. Mass. 



Telephane, Oxford 193 

 WM. J. STEWART, Editor BDd MaaaceT 



SUBSCRIPTION PRICE 



0«* Year, is advaBce, $1.00; ToForeieo Coumriea,$3.oo: To Canada, Si.ja 



ADVERTISING JRATES 



Far lach, 30 iochei to pa^ e $i.OD. 



DIaeauBti on Contracts for cooaecutive iaiertions, aa follows: 



OBomoBth (4 times) 5 per cent. ; three months (13 times) la per cast.; 

 lis mosths (a6 times) 30 per cent. : one year (5s times) 30 per ceat. 

 Page and half page spaces, special rates ob appllcatioB. 



Slaiiil as iecond-clsss matter December 8, 1904, at the Post Office at Bostoa, Mass 

 under the Act of Coagress ot March 3, 1879. 



CONTENTS 



COVER ILLUSTRATION— Jubilee Show at Haarlem. 



ACHIMENES— George F. Stewart 689 



DENDROBIUM JAPONICUM— Illustration 689 



SEASONABLE NOTES ON CULTURE OF FLORISTS' 

 STOCK— John J. M. Farrell 691 



HAARLEM JUBILEE SHOW— Illustrated 691 



NEWS OP THE CLUBS AND SOCIETIES: 

 American Association of Nurserymen — Society of 

 American Florists — Tuxedo Horticultural Society — 

 Elberon Horticultural Society — Royal Horticultural 



Society— New York Florists' Club 692 



Florists' Club of Philadelphia 693 



DURING RECESS: 

 Florists' Club of Washington — Chicago Bowlers 693 



COST OF OPERATING RETAIL FLOWER STORES— 

 F. Danzer 693 



CULTIVATION OF THE POINSETTIA— Harold B. Vyse.701 



SEED TRADE: 

 Results of Cold Snap — Pea Prospects — ^Maule Expands 



^Burpee Premiums 702 



Notes 703 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores — Steamer Departures 704 



Love and Flowers — Flowers by Telegraph 70.=i 



FLOWER MARKET REPORTS: 



Boston, Chicago, Cincinnati 707 



New York, Philadelphia 709 



OBITITARY: 

 John Lang — Mrs. Caroline Schisler — Friedrich Harms 

 Reinhard Schuetz — Ludwig Moller — Catherine Powers 

 Lynch— Alfred Herbert Howard— Alexander O'Driscoll 

 Taylor — George S. Saunders — Baron Schroeder — An- 

 thony Murray McLaren, Portrait 716 



MISCELI^NEOUS: 



British-Japanese Exhibition 694 



Chicago Notes 694 



News Notes 696-705-718 



Cape Jessamines from the South 697 



Vanda coerulea — F. M 697 



A New Orchid Establishment 697 



Incorporated 697 



Blizzard Damages 698 



A Patriarchal Tree— Illustrated 698 



Catalogues Received 703 



St. Louis Notes 704 



Personal 705 



Philadelphia Notes 70!;i 



Chapel of the National Farm School— Illustrated 715 



Newriort Labor Problems 716 



Greenhouse Building or Contemplated 718 



Fire Record 718 



On another page of this issue will be seen 

 The apple the picture of a patriarchal apple tree, 

 industry estimated to be between two and three cen- 

 turies old. We like to see these venerable 

 relics of the past cherished and cared for. They give 

 character to the scenery; we are impressed witli their 



dignity and rugged beauty. But when it comes to crops 

 and the commercial value of their yield, their usefulness 

 is past, they have done their duty. Much has been said 

 about the decadence of fruit growing in certain New- 

 England districts. Is it not a fact that the fruit in- 

 dustry of these older sections has depended too much 

 on the time-honored denizens of orchards planted by a 

 past generation and left to shape themselves at random 

 and to hunt tor their food as best they could ? The new 

 race of fiiiit growers in the far West whose products are 

 making a sensation in the markets of the world ire not 

 doing things that way and if the eastern grower is to 

 compete he must adopt and practice modern cultural 

 methods. And the man who applies himself to it will 

 find there is a lot to be learned. 



Our weekly news notes from now on will 

 Valuable tell of the departure of many members of 

 assets the craft for foreign shores, some on busi- 

 ness bent, others to enjoy the recreation 

 to which a well-spent year has entitled them. All will 

 come home, however, benefited in mind and body, better 

 fitted to take up the worries and responsibilities of the 

 coming year's business, more thoroughly equipped to 

 outstrip their slow-going fellows who never go out to 

 see what others are doing and never realize that in the 

 race for honor and affluence they are falling hopelessly 

 behind. A business man can make no better use of a 

 few days or weeks in the slack season and no more profit- 

 able investment of a few dollars than to get out among 

 those who are engaged in the same line of work as him- 

 self — if not to Europe, then to places less remote, to S. 

 A. P. conventions, to exhibitions — anywhere that will 

 bring him in contact with the active, intelligent and am- 

 bitious element in the business which he follows. Wide 

 acquaintance with people and conditions and extended 

 publicity through the use of the many mediums and 

 methods now at command, constitute a big asset for any 

 business undertaking today. 



Speaking of the waning demand for 

 Some greenhouse flowers and floral decorations 

 problems which sets in earlier and earlier every 

 of the day spring and the later resumption of activ- 

 ity in fall, a prominent florist in a metro- 

 politan centre attributed this disquieting condition to 

 the growing popularity of country surroundings and out- 

 door pastimes. The tendency of today is certainly back 

 to outdoor life and the florist or anyone else whose strong 

 suit lies in the social stir of indoor gaiety must suffer in 

 consequence. The logical course under these circum- 

 stances, and one which would promptly be adopted by 

 most of the active industries, would be to take counsel 

 together as to what the flower grower and flower dealer 

 can do to adapt his business to these conditions as they 

 develop. Here is but one of many vital problems that 

 are pressing for consideration bj' the florist trade at the 

 present time but which they have thus far shown little 

 disposition to study with a view to solution. Wliolesale 

 dealers, retailers and — to a much greater extent — the 

 growers, all have much at stake. As we have before re- 

 marked, production has now, for the greater portion of 

 the year, far outstripped the business end of the florist 

 trade in the more advanced centres and. as in the retro- 

 gression above noted, each year sees the embarrassment 

 grow greater. Yet it is hardly in line with present day 

 commercial activity to accept these conditions as beyond 

 remedy. The policy of letting things alone is likely to 

 prove a pretty expensive one in the long run. 



