May 7, 1910 



HOKTICULTURE 



7()5- 



THE BEST LETTERS 



Boston Florist Letter Go. 



66 PEARL ST.. BOSTON 



N. F. McCarthy, MfT. 



Ord«r direct or bur from your local • 

 (l«al«r. Innat <Ma harinc the 



BOSTON 



lB*cnpti«na, EoiblcBM, •tc., A l w >f » 

 in Stock 



NEW ENGLAND 



FLOWER DELIVERIES 



Send flower orders for delivery in Boston 

 and all New England pointsn^f 



THOS. F. GALVIN 



124 Tremont St., Boston 



MATTHEWS florIst 



DAYTON, OHIO 



Is elegintly fquipped to take care prop- 

 erly of all ord-rs for flowers entrusted 

 to him night or day 



For Dayton, Ohio and Vicinity. 



i-TH€ BOSTON- 



CUT FLOWER CO. 



Will fill orders for flowers, design work or plants 

 prooiptly as ordered to any address in Boiton 

 amd Ticinity. Usual Commission 



14 Bromfield Street, Boston. 



Telephone, Main 3681. 



TRANSFER 



Your orders for flower oi plant deliT- 

 ery in Eastern New England to 



JULIUS A. ZINN 



I ''ark St , Boston 



48 W. 29th Street. New York City 

 Telephone No. 1757 M>d. Sq. 



FLORISTS' SUPPLIES 



OALAX. bronise and green, fresh crop, 

 11.00. 1000; $7.50, 10,000. LEDCOTHOK 

 SPRAYS, 75c, 100. GREEN SHEET 

 MOSS. tZ.OO large b«g. 



In ordering goods please add ' ' I saw 



it in HORTICULTURE." 



WELLESLEY COLLEGE 



Dana Hall, Walnut Hill and Rockridge Hall 



Schools TAILBY, Wellesley, Mass. 



Tel . Wellesley 44-1 and 2. Night 44-3. 



nrn ii UCIUI LEADING FLORIST. 



UlU. a ncinL. toledo, OHIO 



ALL ORDERS PROMPTLY EXECUTED 



Florists' Refrie:erators 



Write us fnr catalogue and Prices, stating size you 

 require, and for what kind of cut flowers you wish 

 to use the refrigerator: also state whether you 

 want it for display or only for storage. 



McCray Refrigerator Co,, 



153 Lake Street, Kendallville, Ind. 



Me»iio^i lUrticuHur 



when vou ivytte 



LOVE AND FLOWERS. 



Shrewd Sayings of Mrs. Solomon. 



My daughter, wouldst thou know a 

 man's secret? Go to the florist, then, 

 oh simple one, for in him every man 

 reposeth his confidence. 



Yea, by the flowers which he sendeth 

 a woman shall ye judge the quality of 

 a man's love, likewise the quantity 

 and the exact stage. 



As violets pass unto roses and roses 

 unto cheap carnations, and carnations 

 unto nought, so passeth his grand pas- 

 sion, from the first throes into mat- 

 i-imony. 



Lo, at the beginning of a love affair, 

 mark with what care a man selecteth 

 his flowers in person, that not a wilted 

 violet shall offend thine eyes! 



Yet, as time passeth, he telephoneth 

 his orders and leaveth it all to the 

 clerk. And there cometh a day vfheu 

 he murmureth wearily, "I say, old 

 chap, just make that a standing order, 

 will you?" 



Then the florist heaveth a sigh, for 

 he knoweth that the end is at hand. 

 Yea, this is the mark of an engaged 

 man who doeth his duty. So after 

 the wedding bouquet all orders shall 

 cease together; and until he seeketh 

 flowers for his wife's grave, that man 

 shall not again enter a florist's shop. 



For stale carnations, bought upon 

 the street-corner and carried home in 

 a paper bag, are a fit offering for any 

 wife. Yet a funeral rejoiceth the flor- 

 ist's heart and maketh him to smile, 

 for he knoweth that a widower's next 

 order shall be worthy of a new cause, 

 and the game shall begin all over 

 again. 



Verily, verily, my daughter, I charge 

 thee, account no man in love tmtil he 

 liath gone forth into the gardens and 

 the fields and plucked thee a few dinky 

 [lansies or stray weeds with his own 

 hands. 



For when a man sendeth thee violets 

 it may mean only sentiment, and when 

 he sendeth thee orcmds it may be only 

 a bluff, but when he doeth real work 

 for any woman it ineaneth business. 

 Selah !—/.()»(/(/« Thihits. 



NEWS NOTES. 



Syracuse, N. Y.— Phillips & Koecher 

 now conduct the business at 213 Hel- 

 len street, formerly owned by G. M. 

 Phillips. 



Providence, R. I.— Olney H. Wil- 

 liams, who has greenhouses at Pocas- 

 sett, has closed his store on Matthew- 

 son street. 



Newton, Kans.— Ellwood and Norval 

 Klein, who sold their business to Wm. 

 Hasselmann. are now with Jos. Stamm 

 at Hutchinson. 



San Francisco, Cal. — The store 

 opened by Frank Claverie, California 

 and Devisadero streets, discontinued 

 after one week. 



Montreal, P. Q. — A city ordinance 

 having been passed ordering the clos- 

 ing of all retail places of business in 

 Montreal, with certain specified ex- 

 ceptions, at 7 o'clock on every Wed- 

 nesday and Thursday evening, has 

 been disregarded by the Canadian 

 Floral Co.. and the case has gone into 

 the courts for a test. Mr. Hay, of the 

 Canadian Floral Co., claims that the 

 peculiar exigencies of the florist busi- 

 ness place it in the same class as the 

 drus, fruit, cigar and other industries 

 which have been exempted from the 

 provisions of this law. 



PERSONAL. 



Walter Paul is now with W. D. 

 Faulk, Homestead, Pa. 



Bertram O. Moody has accepted a 

 position as florist in Agawam, Mass. 



Ed. Roehrs, of Rutherford, N. J., re- 

 turned from England on the Maure- 

 tania. May 5. 



E. Rober will start in business on 

 his own account, taking H. F. Port's 

 place at Maywood, 111. 



George Eickhorn is now with 

 F. Ueberle. He formerly ran a stand 

 in the market, at Pittsburgh, Pa. 



William Moran, late with Galvin, of 

 Boston, has taken a position with 'The 

 Rockville Floral Co., Rockville, Conn. 



Robert Ergot, formerly with the 

 Cincinnati Floral Co.. is now manager 

 for George E. Tromey, Cincinnati, 

 Ohio. 



P. J. Brackenburg is now with 

 Charles JIuelier of Wichita, Kans. 

 He was formerly with the George M. 

 Kellogg Flower & Plant Co. 



Fred Fromhold of Kansas City, Mo., 

 and Miss Rose of St. Joseph, Mo., 

 were married April 17. Mr. From- 

 hold is manager of the W. L. Rock 

 Flower Co. 



A letter informs us that R. Vincent, 

 Jr. and party arrived safely and well 

 at Liondon and at once proceeded on 

 their journey to Holland. After doing 

 the Haarlem Jubilee Show they will 

 go to Brussels where the exhibition at 

 that place will also be inspected. 



Boston visitors — W. H. Hay, of Can- 

 adian Floral Co., Montreal. P. Q.; J. 

 Muller, representing Julius Roehrs Co., 

 Rutherford, N. J.; K. J. Fancourt, rep- 

 resenting Pennock-Meehan Co., Phila- 

 delphia; George G. A. White, repre- 

 senting R. M. Ward & Co., New York. 



"FLOWERS BY TELEGRAPH." 



Leading Retail Florists Listed by 



Towns for Ready Reference. 



Albany, N. Y.— H. G. Eyres, 11 N. Pearl 

 St. 



Boston— Thos. F. Galvin, 124 Tremont St. 



Boston— Edward MacMuIkIn, 194 Boyl- 

 ston St. 



Boston— Hoffman, Florist, 59-61 Mass.i- 

 chusetts Ave. 



Boston — JuUns A. Zlnn, 2 Beacon St. 



Boston — Tbe Poston Cut Flower Co., 14 

 Bromfield St. 



Brooklyn, N. T.— Robert G. Wilson, Ful- 

 ton St. and Greene Ave. 



Buffalo, N. Y —Palmer's, 304 Main St. 



Chicago— Hauswlrth, "The Florist," 235S 

 Michigan Ave. 



Chicago- William J. Smyth, Michigan 

 Ave. and 31st St. 



Dayton, O. — Matthews, The Florist. 



Denver. Colo.— Park Floral Co., 1706 

 Broadway. 



Detroit, Mich. — J. Breltmeyer's Sons, 

 Miami and Gratiot Aves. 



Falmouth, Mass. — H. V. Lawrence. 



Kansas City, Mo. — Samuel Murray, 1071 

 Broadway. 



Kansas City, Mo. — Wm. L. Rock Flower 

 Co., 1116 Walnut St. 



Loulsvlllo, Ky. — Jacob Schulz, 550 South 

 Fourth Ave. 



New York- David Clarke's Sons, 2139- 

 2141 Broadway. 



New York— Alex. McConnell, 571 Fifth 

 Ave. 



New York- Young & Nugent, 42 W. 28tb 

 St. 



New York— M. A. Bowe, 1294 Broadway. 



New York— Dards, N. E. cor. 44th St. 

 and Madison Ave. 



Toledo. Ohio — George A. Helnl. 



Toronto, Can. — J. H. Dunlop, 98 Young St. 



Washington, D. C— Gude Bros., 1214 F 

 St. 



Wellesley, Mass. — Tallby. 



