84 



HOETICULTUEE 



July 19, 1913 



Of Interest to Retail 

 Florists 



HOUSE-CLEANING. 



, Everybody loves to enter an attrac- 

 tive store; so it is up to you to make 

 it such and usually the quiet summer 

 season is the time to begin to think ot 

 making it as pretty and inviting as 

 your artistic knowledge of interior 

 decorating will permit. Of course, we 

 all understand you may have to in- 

 voke aid either from outside your es- 

 tablishment or some of your help may 

 be capable ot assisting you in chang- 

 ing the scene of last year, thus show- 

 ing your customers that you are a 

 wide-awake florist. 



For instance, if your store interior 

 has been painted white for the past 

 few years, change the aspect by intro- 

 ducing soft tints which will harmonize 

 with all flower colors mat you are 

 likely to handle throughout the season. 

 Very soft tones of green, a delicate 

 shade of blue almost fading to white. 

 and for those preferring dark colors 

 where the store receives the benefit 

 of plenty of sun. a mottled green giv- 

 ing an antique effect, or mission tints, 

 are all very good. 



Painting having been completed we 

 now turn our attention to chandeliers, 

 counters, mirrors, etc. The polishing 

 of metals, bleaching of marble work 

 and changing a little here and there 

 will make quite a difference in appear- 

 ance and will show that an interest 

 has been taken to hold the old cus- 

 tomers and encourage new ones to 

 enter when business starts up again. 



This work should never be at- 

 tempted before August, a.'; the heat, 

 dust and flies will soon remove the 

 fresh look from the work and the 

 later it is done the better. House- 

 cleaning finished we await the fresh 

 stock of plants to arrange around the 

 store, and the finishing touches are 

 put on when the early chrysanthe- 

 mums begin to arrive, and remind us 

 that the new season has opened. 



Mr. Storeman. 



CHICAGO NOTES. 



Jack Boyers is back from Michigan. 

 Miss Parker and Miss ^'onner will 

 have a cruise on the Lakes. Mr. 

 Pehrson, of Pehrson & Morine, is at 

 White Lake. 



Mr. and Mrs. P. J. Foley have gone 

 on a trip to Montana where they will 

 visit Mr. Foley's brother, and from 

 there will probably go to the coast. It 

 is the first vacation in seven years and 

 Jlr. Foley has earned a right to it. 



Frank Oechslins large auto truck 

 was pressed into service again by E. 

 Wienhoeber to carry the flowers at a 

 recent funeral, showing that the main- 

 stay of the florists' trade is holding its 

 own. Flowers for funerals will not 

 lose their popularity so long as the 

 trade is handled properly. 



This week closes operations in the 

 present quarters of the Foley Manuf. 

 Co., at 26th street and Western ave- 

 nue, where their holdings of 48 city 

 lots touching the C. B, & Q. made an 

 ideal location for the past seven year.s. 

 Now the elevation of the tracks and 

 the judgment of $22,000 against the 

 railroad, just won in a suit by the 



FLORIST 

 WASHINGTON D.C. 



Foley Manuf. Co. leaves them in po- 

 sition to seek another location. Sev- 

 eral desirable sites are under consid- 

 eration and the choice will be made 

 very soon. 



The Municipal Art Committee of the 

 City Club is sparing neither time nor 

 money to fight the bill-board nuisance. 

 In some of the best parts of the city, 

 bill-boards have been erected contrary 

 to the city ordinance which requires 

 the consent of the majority of the 

 property holders on both sides of the 

 street, in the block containing the 

 boards, to such an e.xtent that property 

 owners lose all Interest in beautifying 

 their grounds. The committee is so 

 much in earnest that it is meeting all 

 expense of prosecutions. 



Chicago's fifty-five miles of boule- 

 vard will now be joined in one un- 

 broken chain, the missing link on 

 Michigan avenue being voted by the 

 city council, July 14th, in the form of 

 a two-level bridge costing $7,0ii0.000. 

 It is an important part in carrying out 

 the plan to beautify the city and calls 

 for the widening of Michigan avenue 

 fioni Randolph street to East Chicago 

 avenue. The upper level of the bridge 

 will be for boulevard traflfic and pedes- 

 trians and the lower one for other 

 traflic. 



The plant growers are having their 

 quiet time, so far as sales are con- 

 cerned, but are getting ready for the 

 fall and winter trade. There are no 

 blooming plants to be had. Fancy- 

 leaved caladiums and crotons lend a 

 little color for window decorations, 

 supplemented by the green and white 

 foliage of Pandanus Veitchii, aspidis- 

 tra and Dracaena Massangeana and 

 backed up by the ever necessary ferns 

 and palms. Boston ferns, always 

 scarce here in the summer, are un- 

 usually so this year. Cherries and 

 Christmas peppers, so popular since 

 the improved sorts have been in, are 

 , now calling for their share ot atten- 

 tion. Among the best new additions 

 are the New Cluster, sent out last 

 year. There is a new type of that on 

 the market this year for the first time, 

 having a branching habit of growth 

 and distinguished by having the fruit 

 well above the foliage, a decided ad- 

 vantage. Solanuni Melvinii. the form 

 of Jerusalem cherry from Boston, car- 

 ries the fruit well above the foliage. 

 Both this and the peppers have small- 

 er fruit than the old types, are bril- 



liant in coloring and do not drop 

 fruit or foliage. Fine stock ot both 

 are seen at Frank Oechslin's. Orders 

 are being filled rapidly for the plants, 

 without which Christmas would scarce- 

 ly be Christmas with the retail 

 florist. 



Visitors: John Young. N. Y., on his 

 w-ay to Minneapolis, Minn.; H. L. Hill. 

 Maquato. Iowa; Mr. and Mrs. J. C. 

 Ellsferman, Evansville, Ind.; Herman 

 Holtz, Hammond. Ind. 



WASHINGTON NOTES. 



All but about three of the downtown 

 establishments are now closed at 1 

 o'clock on Sundays and this hour will 

 be observed throughout the summer 

 months. 



A number of local merchants have 

 complained to the police that their 

 stores have been entered by thieves. 

 Some one broke into the store of P. H. 

 Kramer at 722 Xinth street. N. W., 

 forcing the rear door, and ransacked 

 the place, although obtaining nothing 

 for his trouble. 



The vacation season finds many of 

 the clerks in the stores away or plan- 

 ning extensive trips. Walter Hawley 

 and Lewis Holman. with Gude Bros., 

 are in New York; Raymond Garrett, 

 who is connected with O. A. C. Oehm- 

 ler, is in Mannassas. Va. Fred H. 

 Kramer and Adolph Gude are prepar- 

 ing for their trip abroad with the Min- 

 ute Men of America in the fall. 



Plans are progressing for a joint 

 outing of the Bowling Club of the Flor- 

 ists Club of Washington and the Kal- 

 lipolis Grotto, to be held at Chesa- 

 peake Beach on August 5. Among 

 other features will be a circus on the 

 Boardwalk which will prove a great at- 

 traction, and there will also be the 

 usual athletic events. The local peo- 

 ple will be joined by the members of 

 the Baltimore Gardeners' and Florists' 

 Club and their friends, who will hold 

 an outing on the same day. 



Florists' Refrigerators 



Write ujfot cauloguc aix) rricw, fUting liu you 

 require, aod for what kind (4 cut ftower» you with 

 to use the r«Wg<=»'0'; *^ s**" whether you 

 want it for diiplay or ooty for storage. 



McCray Refrigerator Co 



553 Lakt Stmt ModilnNi. M. 



Mtmtian Hi^rticulture wk^n jftm fvr-0*. 



