148 



HOETICULTUEE 



August 2, 1913 



Of Interest to Retail 

 Florists 



THE LARGE DESIGN. 



The use of the large funeral design, 

 so much In vogue the past twenty- 

 five years, has been diminishing to 

 such an extent that the average flor- 

 ist of the present day rarely carries 

 .any wire frames other than the ordi- 

 nary run of flat designs that he knows 

 are ready sellers. The reason of the 

 shrinkage in large floral tributes has 

 never been made clear; nor do I think 

 it ever will be. Years ago there were 

 very few funerals without the broken 

 column, gates-a-jar, large arch, open 

 book, etc. While these designs were 

 sometimes attractive they were bulky 

 and cumbersome to handle and very 

 often did not arrive at the house in 

 the same condition as when they left ' 

 the store, especially on a cold winter 

 •day when heavy paper wrappings were 

 necessary to keep the flowers from 

 freezing, because there was no auto- 

 mobile delivery service as we have at 

 the present time. 



Today the first suggestion of the 

 salesman seems to be a flat wreath or 

 a spray, never taking the price into 

 consideration, whether it be one dol- 

 lar or fifty dollars, as these simple 

 designs can be made for any price, the 

 sky being the limit. One reason in 

 my mind for side-tracking the large 

 fancy design seems to be the saving 

 of the wire frame and the time of 

 making, especially when the flowers 

 are wanted in a hurry. Still, the pub- 

 lic do not ask to see the large set 

 designs as they did before, but there 

 are a few large designs going around 

 for special occasions such as society 

 and lodge emblems. 



Another reason seems plausible for 

 this falling off, but only among the 

 poorer class; that is. the apartments 

 being small, the large designs must 

 ■be given the proper space on their ar- 

 rival, so as not to offend the senders. 

 Then comes the expense of extra car- 

 riages for the conveyance of the flow- 

 ers, and this is not always within the 

 means of the deceased one's family; 

 and here is where we must stop trying 

 to figure out the problem. 



Mb. Storeman. 



CHICAGO NOTES. 



Johnson & Chronis. 47th street and 

 Lake avenue, are re-decorating their 

 store. 



A. T. Pyfer and Harry Philpott have 

 returned from a short trip to Macki- 

 naw Island. 



H. Hilmen, "The Kenwood Florist," 

 has returned from two weeks at Sav- 

 annah Lake. 



F. Blondeel of Oak Park has about 

 finished the rebuilding of the older 

 section of his range of greenhouses. 



O. F. Larson, who has a store at 

 63rd street and Ashland avenue, will 

 open up another store, August 1st, at 

 954 West 59th street. Fred Wietter- 

 ling will be in charge. 



F. O. Franzen of Summerdale ave- 

 nue and Clark street has purchased 

 land and is erecting a store and green- 

 house on Clark street, about a half 

 hlock from present location. 



FLORIST 

 WASHINGTON D.C. 



To teach Floriculture in the Public 

 Schools of Chicago is the plan adopt- 

 ed by the School Board of which Peter 

 Reinberg is president. If the pro- 

 posed plans do not miscarry the Voca- 

 tional School for Florists will be in 

 operation with the opening of the 

 school year next September. 



The present plan is to establish 

 classes in the Nicholas Semi High 

 School and build one or more com- 

 mercial greenhouses in connection 

 for practical work. The instruction 

 will include a wide range. In fact 

 every branch of the business will be 

 covered and in the most practical 

 way. 



PHILADELPHIA NOTES. 



G. A. Strohlein, of Dreer's, sailed 

 on the steamship Lapland of the Red 

 Star Line on his usual European busi- 

 ness trip on behalf of his firm, July 

 26th. 



Taking time by the forelock and 

 making insurance doubly sure, M. Rice 

 & Co. shipped their exhibits for the 

 Minneapolis Convention, July 19th — a 

 month ahead. Two weeks ought to be 

 ample, but a month is still better. 



Visitors: J. J. Cummings, Balti- 

 more, Md.; J. D. Cockcroft, Northport, 

 N. Y.; Mr. Hayman, Hayman Green- 

 house Co., Clarksboro, W. Va. 



Five O'clock 



and the 



Flowers 



Are Right 



There 



Neither loo early nor 

 too late — that Is the way 

 the Penn Flower Shop keeps its prom- 

 ises. The development of ou' shipping 

 room has received special study. 



H^HQ. Penn Service means on- 

 mKKmi time delivery — and, like Penn 

 v*l^ Quality, never disappoints. 



Flowera telegraphtj to any ciiy or town In th» Unittd Stattt 



The above advt. is one of a series of paid advts. that Penn the Florist, of Boston, Is 

 publishing weekly, alternating in the four florists' papers, to become better acquainted 

 with the florists of the country. These advts. have been published dally In the different 

 Boston papers. Any florist desiring to use same in his home town, may do so without 

 further consent. These advts. have been the means of establishing our present great 

 volume of business. 



Please mention HORTICCLTERK when wrltlns. 



