384 



HORTICULTURE 



August 9, 1913 



Of ^Interest to Retail 

 Florists 



THE FUNERAL SPRAY. 



The making of the funeral spray ot 

 today, compared to the spray of for- 

 mer days, goes to show how much we 

 ^re steadily advancing in our ideas 

 and coming nearer to nature in the 

 arrangement of a few dozen cut 

 blooms when intended for funeral pur- 

 poses. 



The methods of the old school have 

 been thrown in the discard long ago, 

 and now we have a handsome loose 

 bunch of flowers carelessly put to- 

 gether and held lightly at the stems 

 with a piece of wire, or a few turns 

 of thread, then a few pieces of adian- 

 tum or asparagus put through and it 

 is finished, fit to send anywhere and 

 •capable of standing all criticisms. 



Let us now turn back to the old- 

 fashioned spray, and note the differ- 

 ence in its construction, also appear- 

 ance when held alongside the up-to- 

 date spray, and note how the latter 

 day shows up far better with less ma- 

 terial than the old style make does 

 with twice the amount; not mention- 

 ing the difference in time, If that 

 counts for anything. 



The old "flat bouquet" suffers in 

 comparison with modern work, in the 

 same degree, where flowers are loose- 

 ly arranged and simply tied with a 

 piece of wire at the bottom, all done 

 in ten or fifteen minutes, and a far 

 better job than the crude and clumsy 

 work that takes probably three-quar- 

 ters of an hour or more to make, and 

 which is still being carried on in a 

 few unprogressive flower shops. I 

 trust they will try the more modern 

 way for their own benefit and that of 

 their customers, at the same time sav- 

 ing flowers, time and money. 



Mb. Stobeman. 



FLORISTS' 



TELEGRAPH DELIV- 

 ERY. 



Advertising this facility Is up to the 

 florists themselves. The grocer. butcher 

 and coal dealer w-ill not be able 

 to tell the public that the florist can 

 deliver flowers on short notice almost 

 ■everywhere. Help to advertise this 

 facility and whether you are sending 

 the order or getting it from some out- 

 of-town florist to deliver, do your very 

 best with same and let it be a credit 

 to the florist trade. This will help to 

 advertise and increase the annual sale 

 of flowers considerably. The Florists' 

 Telegraph Delivery is doing a great 

 deal to work this field up and bring it 

 to the high standard it should have 

 been long ago. 



The advertising of this facility 

 should be carried on all your stationery 

 and go out with every letter you mM\. 

 Also include it in your newspaper ads. 

 The public, of which 90 per cent do 

 not know the existence of a telegraph 

 delivery system used, by florists and 

 the 10 per cent who do know it, think 

 it is only for funerals or steamer de- 

 liveries, but just think how many 

 friends, relatives, etc., are away from 

 home and taken sick, to whom the 

 people at home will only be too glad 

 to have some nice fresh flowers de- 

 livered wherever they are. Still there 



GEORGE H.COOKE 



FLORIST 

 WASHINGTON D.C. 



are so many occasions where flowers 

 could be sold If the florists would in- 

 stall a little more up-to-the minute 

 business ways. 



Aluebt Pochei.on. 

 Detroit, Mich. Sec'y. 



CHICAGO NOTES. 



Henry Wietor and C. A. AUes are 

 spending a week at Port Washington, 

 Wis. 



Miss Gertrude Lewis Is spending a 

 well earned vacation in Winnipeg, 

 Man. 



Mr. and Mrs. C. L. Washburn re- 

 turned August 4th from a month In 

 the west. 



The Misses Nettie Parker and Olga 

 Tonner are taking a lake trip to Sault 

 Ste Marie. 



Phil Schupp reports lily of the val- 

 ley meeting an unusually good demand, 

 July sales being equal to those of June. 



Geo. Economopulus of the Alpha 

 Floral Co., and Andrew Chronis, who 

 operates the cut flower department at 

 The Fair, are spending a month In 

 Michigan. 



A. Lange and family have returned 

 from a vacation in the fruit belt of 

 Michigan. Mr. Lange was very favor- 

 ably impressed with the opportunities 

 for growing and marketing fruit in 

 that country. 



Mr. and Mrs. Frank Oechslin are on 

 a western trip. A card from them 

 written at the Yellowstone Park says 

 they are having a fine time, but were 

 surprised the morning of July 30th to 

 find two inches of snow on the ground. 

 The temperature was 32 degrees. 



Rather small or medium sized bas- 

 kets, filled principally with out-of-door 

 flowers, and suggestive of an old-fash- 

 'ioned garden, at one down-town store 

 sell readily. Each day from four to 

 six dozen of these baskets are, sold, 

 showing that they please the public 

 taste. Both the baskets and the nose- 

 gays as offered in the best stores here 

 all the summer, have been reminiscent 

 of a past time, yet the work was so 

 carefully done and the blending of col- 

 ors so artistic that they appeared as 

 strongly to the young, as to the older 

 buyers. 



Visitors: G. Papas, Des Moines. la.; 

 C. S. Ford, Philadelphia; John Faber, 

 Kankakee, III.; Max Morris, New Or- 

 leans, La. 



During Recess 



The Washington-Baltimore Outing. 



Members ot the Florists' Club of. 

 Washington, the Gardeners' and Flor- 

 ists' Club of Baltimore, and Kallipolis 

 Grotto, No. 15, accompanied by their 

 families and friends, spent a very en- 

 joyable day at Chesapeake Beach on 

 Tuesday last on the occasion of the 

 annual joint outing of the three or- 

 ganizations. While the Paltimoreans 

 beat the Capital City florists at base- 

 ball with a score of 4 to 1, the latter 

 took the bowling honors and thus 

 strengthened their chances of victory 

 at the Minneapolis Convention. In 

 the ladies' bowling (singles) tourna- 

 ment, Mrs. Bauer, of Baltimore, was 

 the winner with Mrs. Simmonds, of 

 Washington, second, and Mrs. George 

 Cooke, also of Washington, third. 



Considerable interest was also taken 

 in the quoit events, Messrs. Fritz, 

 Kearns and Cook of Baltimore being 

 winners of the singles, and George C. 

 Shaffer and George H. Cooke, of 

 Washington, taking the prizes in the 

 doubles. Washington florists also won 

 the 100-yard dash for members of the 

 trade. George C. Shaffer running first, 

 and R. L. Jenkins, second. 



The results of the other events were 

 as follows: 



l.'i-yd. dnsli for glrU under 7 — Elmira 

 MoLeiinnn, 1st.; Helen Wllllnms, 2nd; 

 lOvcljn Myers, 3rd. 



l.'i-yd. dash for bojs under 7 — Eugene 

 Tyd.-inne. 1st; Lloyd Orelile, 2nd; Bernard 

 I)i>vo. .-ird. 



2.5-yard dash for girls under 12 — Clara 

 Myers, 1st ; Helen NuEenI, 2nd. 



2.'>-yd. dash for hoys under 12— Brant 

 MllkT. 1st: Henry Klni;, 2nd. 



Keg race for ladles — May NIswander, 

 1st: Miss W. H. Lalioflsh, 2nd; Mrs. B. 

 Wilson, 3rd. 



Three legged race for hoys — Ralph Zea 

 .ind William Simmonds. 1st ; Lawrence 

 llMfney and Louis .Miller. 2nd. 



."lO-yd. dash for girls under IC — Rose 

 Krildherg, 1st : Helen Royal, 2nd. 



."iti-.vd. dash for liovs under 16 — Louis 

 Miller. 1st: Ralph Zea. 2nd. 



I'Ipe race fi>r men — C S. Schlppe, 1st; 

 J. l\. Faunce, 2nd. 



.'Vl-yd. dash for married ladies — Mrs. .T. 

 Crawford. 1st; Mrs. May NIswander. 2nd. 



10(ivd. dash for hoys under 10— Louis 

 Mlll.ird. 1st : Ralph Zea. 2nd. 



.W-y<l. dash for men — B. Daniel, 1st; 

 Oscar B. .lohnson. 2nd. 



."lO-yd. dash for girls over 16 — Josephine 

 Znnlen. 1st: May NIswander. 2nd. 



Sack race for hoys under 16 — Ralph Zea, 

 1st: Richard Carnngo. 2nd. 



Three-legged race for men — Gene Zea 

 and \V. S. I.lngehnch. 1st; George O'Brien 

 and (Jeorge shipe. 2nd. 



