October 11, 1913 



HOETICULTURE 



511 



LISTEN HERE 



New Goods. 



A First-Class Certificate of Merit and a Highly 

 Commended Award were given by the judges in 

 the Trade Exhibition at Minneapolis to Novelties 

 in our Display of Florists' Supplies— the most ex- 

 tensive and complete exhibit in its class. All 

 Sterling Novelties now offered for the First Time. 



PROGRESSIVE FLORISTS 



Send for Illustrated Descriptive List of Up-to-the- Minute imported and Domestic 



Goods for fall Trade 



H- BAYERSDORFER & CO-, "29 Arch st., Philadelphia, pa. 



^^^ ^^^^ ^^■*" ^"^ *^ ■•^'^^■J THE FLORISTS' SUPPLY HOUSE OF AMERICA 



ROCHESTER FLOWER SHOW 

 ABANDONED. 



Instead of perfecting arrangements 

 for a fJower show that was planned for 

 early in November, the committee of 

 florists and others met at the Powers 

 Hotel recently and voted to abandon 

 thfe project for this year, at least. The 

 action was a result of unexpected op- 

 position that developed from most of 

 co-operation the show could hardly bs 

 the downtown florists, without whose 

 made successful. 



It is said that the same retail florists 

 were among those who, at the .June 

 meeting of the Rochester Florists' As- 

 sociation, voted in favor of an exhibi- 

 tion 'this year, and that their unexpect- 

 ed eleventh-hour change of front had 

 led to a cancellation of plans. 



Many organizations and persons were 

 to have worked with the florists to 

 make the 1913 show a success. The 

 city park authorities, the State Con- 

 servation Commission, the Chamber of 

 Commerce and such residents as Mrs. 

 W. S. Kimball and George Eastman, 

 whose collections of rare plants and 

 flowers have nation-wide reputations, 

 were to have made exhibits. 



The chief objection that the down- 

 town florists make to holding an exhi- 

 bition this year is that the undertaking 

 is at all times a bad financial risk, 

 since the sum represented in the dis- 

 plays is seldom equaled and never ex- 

 ceeded by the receipts at the show, and 

 that to undertake such a risk every 

 year is not wise. They believe that 

 once in two years is as often as the 

 show ought to be held. 



It is contended, too, that if the show 

 is held too often popular interest in it 

 will fag and the financial loss will be 

 increased. 



The opinion of the downtown florists 

 did not receive general indorsement by 

 the committee, most members of which 

 expressed the opinion that in holding 

 the show only once in two years the 

 florists were defeating their chief ob- 

 ject, the cultivation and maintenance 

 among Rochesterians of a love for 

 good flowers. It was pointed out that 

 last year's show did not represent a 

 financial loss, attesting growing popu- 

 larity, and should give the florists 

 courage to hold the show this year. 



The downtown florists held to their 

 position and the committee was forced 

 to recommend that no show be held 

 this year. — Rorhesler, N. Y.. Chronicle. 



CLEVELAND'S EXHIBITION HALL. 



We show herewith exterior and un- 

 finished interior views of the new 

 building in which will be held the 

 Cleveland (O.) Flower Show, Nov. 13. 

 14, and 1.5. This building is so large 

 and so particularly well adapted for 



in which the show will be held is just 

 in course of construction, having 

 been added about a year later than 

 the rest of the building. 



Cleveland is going to have a larg^ 

 show. And in this building they have' 

 room enough to accommodate every- 



the purpose that it will undoubtedly 

 interest many of our readers. It was 

 built for a large garage to be used 

 for car storage purposes. The floor 

 space is 64,000 square feet. The part 



one who has an article worthy to be 

 exhibited. The city is a center of 

 great wealth and exhibitors who go 

 there will find an appreciative client- 

 age. 



NEWS NOTES. 



The Boston Retail Florists' Club had 

 their first meeting and dinner on the 

 evening of Tuesday, Oct. 7, at the 

 American House. President Hen^y 

 Penn was toastmaster. After the 

 speaking a vaudeville entertainment 

 followed. 



which is located at 141 Carondelet 

 street, is one of the most beautiful in 

 the country. 



The formal opening of The Orchid 

 Store, the new floral establishment of 

 Newsham & Scheuermann, took place 

 on Monday, October 6th. The store. 



MOTHER OF PEARL LETTERS 



THE L.\TEST NOVEI.TT 



<30L.D i_E:-r-rE:RS 



SentI for Prices. 



AMERICAN IMPORTING CO. 



I 219 No. Dearborn Street, Chicago 



