632 



HOETICULTURE 



November 8. 1913 



horticulture: 



VOL. XVIII NOVEMBER 8. 1913 NO 19 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 11 Hamilton Place, Boston, Mass. 



Telephone, Oxford 292. 

 WM. J. STEWART, Editor and Manager. 



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CONTENTS Page 



COVER ILLUSTRATION— Artemisia lactiflora 

 NOTES ON CULTURE OF FLORISTS' STOCK— An- 

 tirrhinums — Lilium Giganteum and Multiflorum — 

 Shrubs for Greenhouse Culture — Spiraes (Astilbe) 

 — Tulips — Lifting Coreopsis for Forcing — John J. M. 



FarreU 629 



FRUIT AND VEGETABLES UNDER GLASS— Clean- 

 ing the Early Vinery — Protecting the Soil from 

 Freezing — Asparagus and Rhubarb for Forcing — 



Christmas Melons — George H. Penson 630 



ROSE GROWING UNDER GLASS— Ventilation on 

 Windy Days — Fumigation — Syringing After Fumi- 

 gating — Shaking the Plants After Syringing — Arthur 



C. Ruzkka 631 



ARTEMISIA LACTIFLORA 631 



THE FALL EXHIBITIONS— Boston— Philadelphia- 

 New York 633 



Lenox 634 



Nassau County — Elberon 636 



Madison — New Bedford 638 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores — Steamer Departures 640 



Flowers by Telegraph 641 



OBITUARY— William F. Holtz 643 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago, Philadelphia, New York.. 643 



St. Louis 647 



CLUBS AND SOCIETIES: 



National Association of Gardeners 647 



Chrysanthemum Society of America 652 



Club and Society Notes 654 



MISCELLANEOUS: 



New White Carnation Matchless; Illustration 634 



Field Day of W^aban Rose Conservatories' Employees 



—Illustrated 638 



News Notes 641 



Washington Notes — Chicago Notes — Philadelphia 



Notes 642 



New York Notes — Incorporated 643 



Co-operative Flower Market Dinner 647 



The Brigham Greenhouses — Illustrated 654 



Personal 654 



It is interestinjr, and should be profit- 

 Cater mIiIc to pxliibition managers, to note tlie 

 to the public pnrtictilar exliibits or classes of exhibits 

 which receive the greatest amotmt of 

 attention from the visiting pnblic. Tt will be found 



that the classes regarded as the most interesting by the 

 horticultural profession are not always the ones that 

 Ihe general public crowd about. Floral baskets, tables, 

 mantels and decorative work for specific occasions, such 

 a^ weddings, etc., are always a strong magnet for the 

 throng. As to the various flowers which enter largely 

 into promiscuous c.xhibitioijs it will appear almost in- 

 variably that the rose displays and orchid groups lead 

 very decidedly in popular interest. In advertising a 

 sliow or in making up press notices, such then are the 

 points to emphasize and in preparing prize schedules 

 for pay exhibitions, especially, it is well to keep them in 

 mind and make as liberal provision- as possible for those . 

 features that are likely to be the most potent attractions 

 for the paying visitors. 



President Totty, in his address to the 

 Distribution Chrysanthemum Society of America, 



makes a number of good suggestions 

 worthy of general consideration. When he says that 

 ■'the growing questions are being solved; the marketing 

 (juestions are the ones that we have to solve," he states 

 what is plainly evident to every observer of flower 

 market conditions in practically all the large centres 

 of production. The one great all-important problem 

 for the flower trade now is how to get the product into 

 the hands of consumers. Distribution as effected at 

 the present time is little more than a farce. The flower 

 trade has now reached such proportions and commercial 

 importance, and the capital invested in it is so large, 

 that methods which were serviceable twenty or even ten 

 years ago are no longer adequate and the utter ineffi- 

 ciency of the outlet becomes more and more evident each 

 year as the production increases. The solution of a prob- 

 lem so serious surely demands the best thought of our 

 most capable business men. 



Tiuit was certainly a most remarkable 

 A New York demonstration for New York last Sun- 

 success day afternoon when 97.000 people filed 

 in to the Mii.'^einn of Natural History 

 within ii space of less than fmir Jiours, attracted mainly 

 by the exhibition of the New York Plorticultural So- 

 ciety. Tlie fact tliat the show was free does not serious- 

 ly detract from the imprcssiveness of the great turnout 

 which was largely composed of the most refined people 

 of tlie city, for there was no music or sensational adver- 

 tising or other special effort to draw a crowd. It showed 

 plainly that there exists a widcs]iread interest in flow- 

 ers and a readiness to support floral exhibitions even 

 in this gay metropolis surfeited day and night with 

 diversions and amusement of every conceivable kind. 

 No better evidence is needed to assure the friends of 

 the New York Horticultural Society that a big horti- 

 cultural building, rightly located in New York City, 

 would be an investment .second to none in its financial 

 stability. Naturally, it should be the finest structure 

 of its kind in this country, if not in the world. We 

 hope it will not be longer deferred. 



