768 



HOBTICULTUKE 



December 6, 1913 



horticulture: 



TOL. XVIII 



DECEMBER 6, 1913 



NO. 23 



PUBLISHED WEEKLY BT 



HOR.TICULTUR.E PUBLISHING CO. 

 11 Hamilton Place, Boston, Mass. 



Telephone, Oxford 292. 

 WM. i. STEWART, Editor and Hanacer. 



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■atered as second -class matter December 8, 1904, at the Post Ofllce 

 at Boston, Mass., under the Act of Congress ot March 3, 1879. 



. CONTENTS Page 



COVER ILLUSTRATION— New Carnation Matchless. 



NOTES ON CULTURE OF FLORISTS' STOCK— 



Christmas Azaleas — Lilies for Christmas — Manure 



for Florists' Crops— Propagating Carnations— Soils for 



Winter — Start Freesias for Easter — John J. M. Far- 



rell 76o 



FRUIT AND VEGETABLES UNDER GLASS— Making 



a Vine Border — Christmas Melons — George H. Pcnson 76G 

 ROSE GROWING UNDER GLASS— Disbudding— 

 Syringing — Shaking the Plants — Ordering the New- 

 Pots — Liming the Benches — Supply ot Bonemeal — 



Stock Houses — Arthur C. Ruzicka 767 



GRAFTING LILACS— 0. S. Harrison 769 



IDEAL GARDENERS— J/. C. Ebel 76') 



A SUPERB NEW BEGONIA, Illustrated 770 



PRINCE E. C. DE ARENBERG, Illustrated 770 



NEW WHITE CARNATION MATCHLESS 770 



CLUBS AND SOCIETIES— Lancaster County Florists' 

 Club — Connecticut Horticultural Society — Society of 

 American Florists — Ladies Society ot American 

 Florists — New Jersey Floricultural Society — Garden- 

 ers' and Florists' Club ot Boston — Florists' Club of 

 Philadelphia — Chrysanthemum Society of America — 



The "International" 772 



Club and Society Notes 773 



OLD PLANTS UNDER NEW NAMES 773 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores — Steamer Departures 780 



Flowers by Telegraph 781 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago, New York 785 



Philadelphia, St. Louis, Washington 787 



OBITUARY— Thomas Jardine — Edward Upton— Her- 

 bert C. Thomas — William C. Crawford 794 



MISCELLANEOUS: 



Gardeners and Lockjaw, E. 0. Orpet 776 



A Reply to R. T. McGorum — Edwin Jenkins 776 



Maryland Week, Illustrated '. . . . 778 



Seed Trade Notes 778 



New Corporations 778 



News Notes 778-780 



Business Troubles 780 



Philadelphia Notes 781 



Chicago Notes 782 



Washington Notes 783 



Personal 787-792 



Harry A. Bunyard — portrait 792 



Greenhouses Building or Contemplated 794 



The Meaning ot an Inch ot Rain 794 



.Vs tlu' clirvsantlieiiiuiii season iicars 

 Exit the its close the wholesale flower mar- 



chrysanthemum ]^-(.jj; are rrraclnally emerging from 

 tlie lielpless and hopeless condition 

 of congestion which has prevailed for several weeks past 

 and a healthT tone is noticed throughout. This is not 



to be attributed to the departure of the "autumn queen" 

 exclusively for there are other factors which exercise a 

 more or less potent influence but the dealers are disposed 

 to lay most of the blame for the demoralization of the 

 fall trade to the intrusion of the chrysanthemum and 

 they are probably justified in this. We hope to see a 

 steady continuance of the improvement which appears 

 to be quite general all over the country and which is 

 so essential to the growth and prosperity of the florist 

 business and allied interests. 



As in every recurring period of accumu- 

 Distribution lation for many years back we have 

 of producers again heard much this fall about al- 

 leged overproduction of cut flowers and 

 the disposition of the "surplus." Our contention is, as 

 heretofore, that there is no real overproduction and will 

 not be for a long time to come. The trouble is due 

 rather to inadequacy of means for distribution and the 

 turning of too great a volume into channels that are 

 too narrow. Tiom such a view point the close concen- 

 tration of growing establishments around certain large 

 cities is unfortunate. The reshipping of such perish- 

 able goods to any great distance is hampered by many 

 drawbacks, well-known to all who have had experience 

 either as sliippers or receivers. The grower who locates 

 his establishment at some central point where access is 

 had to several centres of consumption has decidedly the 

 Viest of the situation for with intelligent management he 

 can to a considerable extent so control the distribution of 

 his product as to minimize the demoralization and losses 

 wliieh invariably attend the overloading of any one 

 iiiarkot. 



Did you ever stop to consider what 

 Undeveloped would be the added income to the florist 

 resources trade of this country as a whole if all 

 the commercially grown eut flowers 

 which go to loss had been sold even at one-quarter of 

 minimum market rates? One of our diplomatic repre- 

 sentatives has said that the greatest undeyeloped re- 

 source of any community is the people. The same may 

 be said specifically as regards the flower business. All 

 the flowers produced for commercial purposes are but a 

 small fraction of what this great "undeveloped resource" 

 would consume if more even distribution in fresh con- 

 dition and at fairly stable prices could be brought about. 

 It is not to be expected that the frequent gorging of the 

 wholesale markets with material, due to weather or other 

 causes, for which the dump wagon or an unloading at de- 

 moralizing prices are the only present alternatives, can 

 ever be entirely eliminated but we believe that the 

 chaotic conditions thus produced might be materially 

 modified and methods of merchandizing brought under 

 better control through more systematic planning and 

 co-ordination of effort. It is superfluous to say that any 

 policy which will increase the number of flower buyers 

 and at the same iimc get the goods before them in at- 

 tractive form and at dejiendable prices must result in 

 great direct benefit to all concerned — not only to the 

 grower, wholesaler and retailer, but to the greenhouse 

 builder and a long list of other industries all more or 

 less dependent u])on the healthy growth of the flower 

 business. Eeal eo-operation between these interests for 

 the express purpose of business development and im- 

 jirovement has never been seriously tried. Yet there are 

 many men of ability, experience and high ideals in 

 every branch and the unused potentiality in this other 

 ''undeveloped resource" is a force that is tremendous in 

 its possibilities. 



