834 



HOKTICULTUKE 



December 13, 1913 



FLORISTS 



carefu' 



F irst Class 

 Stock 

 ONLY 



and 

 Prompt 

 Service 



Guaranteed 



HOFFMAN 



BOSTON 



-Mlj- 

 ^ubDe.liverL 

 Service 

 insures 



aeii\^ 



* HOFFMAN 



BOSTON 



SUCCESSFUL ADVERTISING OF A 



RETAIL FLORIST. 



(Read before tlie New Vdrk Kloiists" Chil), 

 by Max Schilling 



"Advertising for a retail florist is a 

 very stretchable expression. Adver- 

 tising in the broad every-day way in 

 daily papers can liardly be utilized for 

 our regular trade. Our business is a 

 personal business. A young man buys 

 flowers for his mother, for his sister, 

 or what in most instances is much 

 more important to him — for his In- 

 tended; or a husband for his wife, or 

 they place orders for dinners, wed- 

 dings or other occasions, where they 

 not only want to have the flowers sent 

 a short time before they are utilized, 

 but where they have to depend that 

 something pretty is delivered on time. 

 They must have a certain amount of 

 conlid.ence in the ability of the busi- 

 ness man. The people to whom we 

 mostly cater, the well situated, who 



F. R. PIERSON CO. 



FLORISTS AND 

 PLANTSMEN 

 TARRYTOWN ON HUDSON, - N. Y. 



Member of Florists' TeleKrtph DellTery 



RANDALL'S FLOWER SHOP 



BABBT I. RANDAI.I.. Proprletsr. 



Phone: Pnrk M 

 S PLEASAt>rr ST.. WORCESTER, MASS. 



tmf^r Floritis Telegraph Deliittrv Asto^uttitn 



are mainly the supporters of the flor- 

 ist business, will not buy for their im- 

 portant occasions flowers to be sent to 

 their friends or relatives from an ad- 

 vertisement, except in a very few in- 

 stances. They want to have the feel- 

 ing that their friends shall not be dis- 

 appointed in what they arc sending to 

 them; they do not want to have a 

 decoration for an important dinner 

 from some one stranger, running a 

 chance that it might not be nice; they 

 cannot send the flowers back fifteen 

 minutes before they are used, and or- 

 der different flowers somewhere else; 

 and the young man will not order a 

 bridal bouquet in a strange place or 

 where he is uncertain whether he 

 might get the very best for his pur- 

 pose and for his money. To make his 

 work known to these people and to 

 get new customers, a retailer has only 

 one advertising, and that is demon- 

 stration. 



To demonstrate how our flowers 

 keep, how our flowers are sent out, 

 how our flowers are packed, to demon- 

 strate our goods to people who we 

 think should know what we are able 

 to do with our flowers, to people who 

 have influence in society or who have 

 large circles of friends, and especially 

 people who would appreciate atten- 

 tion — such people we have to pick out. 

 and if they do not come to us we have 

 to go to them, and if we cannot go to 

 them ourselves we simply send our 

 messengers to them, and let them 

 demonstrate for us. By messengers 1 

 do not mean the kind of two-legged In- 

 dividual whose time we can buy for a 



REUTER'S 



IVIciiiberi Florists 



Telegraph 



Delivery 



STORES IN 



New London and Norwich, Conn, 

 and Westerly, R. L 



We cover the territory between 



New Haven and Providence 



BUFFALO 



S. A. ANDERSON 



440 MAIN STREET 



Sp«cial Deliveries Niagara Falla 



and Lockport 



St. Paul, Minn. 



L. L. MAY & COa 



Catalogue Free bn Application 



Order Your Flowers forjdelivery 

 in thi» section from the 



LEADING FLORISTS OF THE NORTHWKT 



GEORGE H. COOKE 



FLORIST 



Connecticut Ave. and L St., N. W. 



WASHINGTON, D. C. 



When writing to advertisers kindly 

 mention HORTICULTURE. 



