70 



HORTICULTURE 



July 16, 1910 



wj^^'p^W^T^^T TT *¥*¥ TI^IP islng one for any strenuous hustling for business — the 



KM.\Jm\ a IV^KJ R.^ ^J MKML^ response will hardly pay for the effort. It does, how- 



VOL XII JOLY 16, 1910 HO. 3 ever, provide an excellent opportunity for reviewing the 



~ methods and the results of the year which has passed 



PUBI.I8HED WEEKLY BY ^^^^ jj^ ^[-,g ]jgj^^ ^f ^j,g experience gained, to lay plans 



HORTICULTURE PUBLISHING CO. ^^^ ^^^^ ^^^^^^ ^^j^j^j^^ ^-^^^ carried out, may make it a 



11 Hamilton Place, Boston. Mass. ^. ^^^^ ^^^^^^ prosperous season than any of its pre- 



Telephone, Oxford 892 , o" n i ii • n i j ii j. « • 



WM. J. STEWART, Edi tor and Manager deccssors. Solomon, the Wise man, declared that wis- 



T „„.^„ dom is better than rubies" and is "the principle thing." 



SUBSCRIPTION PRICE . v, .j. i u il 1 _ 



One Tear, In adrance, $1.00, To Foreign Countries, »«.oo; To Can anyone Suggest a better means whereby the seeker 



Canada, »i.6o. for business wisdom may secure an impregnable position 



. ■ ,n . „ ADVERTISING RATES. ^, afl^jj^ ij^g" ^^^^ ]^ attendance at the notable 



Per Inch, 30 Inches to page . . . . . . . . ■ • • • ••*•"" ,, . »* , , i- ■ i i 



Discounts on Contracts for consecutwe Insertions, as follows. crathering of the profcssion and accompanvHig great 



One month (i tiinee) S per cent.; three months (13 times) 10 per » , . " , i •, •,• i • i j i ^ ^^ / ti i j. 



cent." s" months (26 times) 20 per cent.; one year (62 times) educational exhibition whlch IS to be held at TJocliester 



^ iZr^A half page spaces, s pecial rates on application. four weeks hence ? What better use, indeed, can one 



i^red as second-class matter December 8. 1904. at the Post Office at »'«ke of the summer lull? 



Boston. Mass.. under the Act ot Congr ess of March 3. 18TO. ^ reform in the matter of phrase- 



— CONTENTS Page Estimation ology in the registration of new 



Tk, * *,., V nT„..i„ ^"<^ registration plant names by the various societies 



rnVRR ILLUSTRATION— Brasso-Cattleya X Marlse. i i • ,, . , u j. 



NOTES FROM THE ARNOLD ARBORETUM-Alfred engaged m that work would seem to 



jiehder ^^ he in order. The introducer of a new variety may be 



TRANS-ATLANTIC NOTES— Frederick Moore 69 excused if his sanguine eves see in his production at- 



BRITISH HORTICULTURE-W H. Adsett 71 ^ •, ^ ^ possibilities "hitherto imapproaehed, and 



RR ASSO-CATTLEYA X MARIAE il -.,^ ,,..„. , i • j 



SEASONABLE NOTES ON CULTURE OF FLORISTS' one cau readily pardon him if, m cataloging or adver- 

 STOCK— Aspidistras; Calceolarias; Chrysanthemum tising the same, he should dilate on its extreme pro- 

 Routine Work; Cypripediums; Bouvardias; Pansies— duetiveness. freedom from disease or bad habits, and 

 piTER^BrRrMlMORIALFUND-David-Fleicher::: ^2 make use of many glowing words in attempting to 



A FRENCH ROSE EXHIBITION 73 describe its unrivalled color and form and its great 



THE LEOPARD MOTH— L. J. Doogue— Illustrated 73 promise as a comuiercial proposition. But these lauda- 



PEONY EUGENE VERDIER AND EUGENIE VER- ^^iry terms have no place in an official registration, 



DIER-E. J. Shayhjr^.^^. 73 ^^.^^^ ^^^^^^j^^ properly only cover distinctive charac- 



*^ Cbklgt^Florists' Club-Xewport Horticultural Socie- teristics and marks whereby the variety under consider- 



ty_Royal Horticultural Society— Greenhouse Vege- ation may be readily identified. Since the officials in 



table Growers' and Market Gardeners' Association of charge of the registration books seem willing to accept 



America-Nebraska State Horticultural Society— ^ . j^ publicity to the profuse encomiums which 



American Association of Park Superintendents— ,,''■, • I'j. u j. u- ^ „^^^;^^ 



St Louis Ladies' Home Circle— Florists' Club of the producer i.s wont to bestow upon his pet novelties 



■Washington— Florists' Club of Philadelphia 74 one cannot blame the latter for taking full advantage 



National Sweet Pea Society of America; W. Atlee ^f ^j^g opportunity, but the inappropriateness of it all 



Burpee, Harry Bunyard, Portraits-Transportation to ^^ ^^^^ ^^ apparent to everyone and no doubt a reform 



Rochester Is Busy .!..!...!........'' ^ ^ ■■•■■ ^ ■•••••• 76 would meet with general approbation, even from the 



Society of American Florists — American Gladiolus So- introducers themselves. 



OBITUARY- '^"'' reading notes this week tell of two 



J w Dudley— Prof. Samuel B. Green — Mrs. John H. Worthy of large dry goods establishments, one in Chi- 



Halbig— William Culverwell— John W. H. Krumm 76 emulation cagn. and one in Boston, which have ex- 



DURING RECESS: ^ „ „, . ,,,„„, v„„i, ^„a tensivelv adorned the exterior of their 



Out of the Gnger Jar, G. C. Watson— New York and , ■, t -ii i i ' j • i u ^ii ;i „t+l. 



New Jersey Association of Plant Growers-Long Island buildings witli balcony and window boxes filled with 



Florists' Bowling Club— The Greek Picnic— Ladies at green and flowering plants. There are, no doubt, a 



New York Florists' Club Outing, Illustration 77 fg^ other concerns in various parts of the country 



SEED TRADE: ^^ which are enterprising enough to do likewise but the 



Corn^'^nd Beans-°Prospects 'in' California,' Wisconsin truth is,— and it is a fact greatly to be deplored— that 



and Michigan — The Boston Merger SO in this country our merchants are away behind those m 



OF INTEREST TO RETAIL FLORISTS: European cities in enterprise of this kind. A nearbv 



Steamer Departures— New Flower Store S. ^..^^ ^^ ^j^^ Boston building referred to gives some idea 



FL^CDWER MARKE^ reports! of the enormous quantity of plants required and the 



Boston, Chicago, Detroit 85 considerable expense of giving them proper care all 



New York. Philadelphia 87 fiij-nugh the hot summer. Even though the object 



MISCELLANEOUS: ^^^^ sought may be advertising, pure and simple, we see 



Chicago" Notes!!'...'.'..... ........•.■.."■'•"•.".'.'..'..'.'.'. . 77 much to commend in this appeal to the appreciation of 



Incorporated 76 the beautiful in nature which is a universal attribute of 



Personal— A Bright Spot |3 humanity and in the recognition of flowers and verdure 



tf •,°','^f ?,'''"l'?^'^ *^'''"'^''° 87 as competitors in the race with printers' ink, architec- 



CatSes Received ' .' .' .' .' .' .' .' .' .' .' .' .' .' .' .' .' '.'■'■'■ •' •' •' '■ •" •" •' •' • •' ■ 87 ture and window displays, on all of which a vast amount 



Extended Session of Summer School at Kingston, R. L 92 jg annually spent for advertising purposes. If it takes 



Concrete Fence Posts 93 ^ quarter of a mile of window boxes for one establish- 



Benj. Hammond's New Building. 94 consider what it would mean if all the business 



Greenhouses Building— Patents Granted , ,i t t i x. tj t ii„„ ^ ,;+ t^, A^r-an¥ 



^^__________— — — — — ^^:;^=:^==:^=^=z= houses on the same block should follow suit. In direct 



The first half of July is well identified as value to the florist and nursery trade all the "Mothers' 



Go to the low-tide period of the horticultural days" and "Fathers' days" would be but trifling m com- 



Rochester lni=iness year— the dividing line between parison to this. The time seems ripe to begin a persua- 



the season which has closed and the new sive campaign and once well started it would soon take 



season which is soon to open. The time is not a prom- care of itself. 



