102 



HORTICULTURE 



July 23, 1910 



horticulture: 



VOL. XII JULY 23. 1910 WO. 4 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 11 Hamilton Place. Boston, Mass. 



Telephone, Oxford 292 

 WM. J. STEWART, Editor and Manager 



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DUconntH on Contracts for conBecutive InsertionB, as follows. 



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Entered as second-class matter December 8, 1904, at the Post Office at 

 Boston, Mas s., under the Act of Congress of March 3, 1879. 



CONTENTS Pas« 



COVER ILLUSTRATION— Rose Prof. C. S. Sargent. 

 NOTES FROM THE ARNOLD ARBORETUM— Alfred 



Rehder ' ; " V^ i ai 



ROSE PROF. C. S. SARGENT— Arthur E. Thatcher... 101 

 SEASONABLE NOTES ON CULTURE OF FLORISTS- 

 STOCK — Eucharias amazonica; Geranium Stock 

 Plants; Repairing and Outside Painting; Roses; 

 Care of Young Stock; Wallflowers— John J. M. 



Farrell 



AN ENCHANTED LAND 103 



SOCIETY OF AMERICAN FLORISTS: 

 Preliminary Program Twenty-sixth Annual Meeting 

 and Exhibition— The Games and Entertamment— 



The Exhibition— Transportation 1"* 



St. Louis to Rochester '-^^ 



CLUBS AND SOCIETIES: 



Rochester Florists' Association— American Rose bo- 

 ciety— Cincinnati Florists' Society, C. E. Critchell, 

 portrait — Newport Horticultural Society — Nassau 

 County Horticultural Society— St. Louis Florist Club 105 

 Albany Florists' Club— American Gladiolus Society 

 —St Louis Horticultural Society— National Rose So- 

 ciety—Royal Horticultural Society— Society of Amer- 

 ican Florists— Club and Society Notes lOfa 



National Flower Show ^"^ 



DEPARTMENT OP AGRICULTURE NEW PLANT 

 INTRODUCTIONS— Illustrated 107 



DURING RECESS: 



Gardeners' and Florists' Club of Boston 108 



Cincinnati Florists' Society— Illustration 109 



A VISIT TO KINGSTON, R. I • 1"^ 



OBITUARY: ^ • , o n m..= 

 Mrs George M. Anderson— Daniel Spillane— Mrs. 

 Nathan Smith-Gustav Drobisch— Henry F. Tibbits 

 —The Late Prof. S. B. Green 110 



SEED TRADE •• H'^ 



OF INTEREST TO RETAIL FLORISTS: 



Steamer Departures 11* 



Flowers by Telegraph '■^^ 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago ii ' 



Cincinnati, New York, Philadelphia na 



MISCELLANEOUS: 

 Great Exhibition at Boskoop |"o 



Chicago Notes •••••:• ^ no 



Incorporated— Catalogues Received ii^ 



Infected Nursery Stock at British Columbia 112 



Big Money in Apples H^ 



St. Louis Notes— Cincinnati Notes iio 



Washington Notes— Personal llo 



Philadelphia Notes— News Notes 119 



Nymphaea Baumii— The Hail Association Is-Al 124 



A Long-Distance Shipment 124 



A Fertilizer Analysis 125 



The Fertilization of Apple Orchards 125 



Publication Received 12° 



Greenhouses Building or Contemplated 12b 



Patents Granted 1^^ 



Our columns for the past few weeks teem 

 Bon voyage with announcements of vacationists go- 

 ing abroad, to the mountains or else- 

 where, away for a time from all business cares and 

 responsibilities. Some there are who are enabled _ to 

 devote a good section of the summer time to recreation 



and it is pleasing to note that the number of fortunate 

 ones is on the increase each year. Among the less 

 favored ones, for whom the July doldrums barely permit 

 the snatching of a brief holiday, you will find Hoeticul- 

 TURE and all the other "trade papers." Yet we don't 

 feel envious. Have a good time and then tell us all 

 alioiit it. 



The National Flower Show which 

 The is to be held at Boston next March 



National Flower jg unquestionably the most ambi- 

 Show tious horticultural project ever 



planned on this continent. The 

 enormous capacity of the vast building in which it is to 

 be located, the unlimited quantity of splendid exhibition 

 material available within easy transportation distance 

 and the interest and co-operative spirit shown by the 

 various national organizations all tend to confirm the 

 assurance that this is to be the supreme event of our 

 time in American horticulture, where the masterpieces 

 of the most talented and accomplished representatives of 

 our industry will be set forth for all to see and admire 

 and where those who make proficiency in any branch of 

 horticulture their life object may come and gather 

 knowledge, inspiration and new zeal in their work. Un- 

 doubtedly much of the interest at the Rochester Con- 

 vention will centre around the headquarters of the com- 

 mittee upon which devolves the labor of planning and 

 arranging the details of this enterprise. Thus far the 

 preparatory work has gone forward efficiently and expe- 

 ditiously and the management will be found fully 

 equipped to talk business with all who are interested. 



An observant writer has said that "the 

 Wisdom never-lessening aspiration to make the 



in advertising store's advertising bigger and better is 

 what develops a 'storekeeper' into a 

 successful merchant." It is becoming apparent to every 

 wide-awake business man that among the fixed charges 

 connected with a successful commercial career, now-a- 

 days, — in some respects equalling rent and help in im- 

 portance — advertising comes pretty near the top of the 

 column. The horticulturist is learning this fact some- 

 what more slowly than others but he is learning it, all 

 the same, and much more money will undoubtedly be 

 invested in the future in judicious advertising, by every 

 department of commercial horticulture, tlian has been 

 done thus far. Not all advertising pays, however. 

 Many volumes have been written by some of the bright- 

 est men and women of our times on the value of adver- 

 tising and its indispensability as a means of enlarging 

 one's business, all of which is undeniable, yet it is true 

 much money is wasted in unwise advertising. A shrewd 

 advertising authority is quoted as saying that "there is 

 no paper that will pay you if you do not offer the proper 

 merchandise." The managers of every periodical are 

 well aware of this truth and, without a single exception, 

 have become hardened by the frequent experience of re- 

 ceiving by one and the same mail delivery, complaints of 

 "poor results" from one advertiser and jubilant praise 

 from another. Opportunities pregnant with prosperity 

 stand waiting at the door for every business man but 

 they are very elusive unless dealt with intelligently and 

 in no way can wise and reasonable judgment be put to 

 better use than in the deliberate planning of a publicity 

 campaign. We often hear it said in the busy season, 

 "I'd do some advertising now and I know it would pay 

 me, but I can't give the time to it." To such we would 

 say — give the time to it now, when the dull season is on. 

 Map it out now for the coming year. Perhaps we can 

 liclp you. If so, our services are at your disposal and, 

 depend upon it, we shall not go on record as advising 

 any course that we do not confidently believe will be 

 mutually profitable. 



