230 



HORTICULTURE 



August 13, 1910 



THE LEO NIESSEN CO 



WHOLESALE FLORISTS 



PHILADELPHIA, PA. 



A FEW REMARKS ABOUT OUR BUSINESS 



Our Business- 

 Selling at wholesale : — Cut flowers, greens of every description, plants, and mis- 

 cellaneous other stock needed by the retailer and grower — that is our business 

 exclusively. 



Our Goods — 



In quality and variety the best we can obtain, and always good value at the price. 



Our Facilities — 



In our particular line — as good as you will find in Philadelphia. We are always 

 in line for improvements. When our present plans are completed, our facilities 

 will be increased threefold. 



Our Reputation — 



We are proud of it. 



Our Future Aims— 



To continue along these lines, to take advantage of every opportunity to improve 

 our service. 



Those That Know Our Business Hethods Have Profited By Their Knowledge. If Re- 

 tailer or Grower, it Would No Doubt be of interest to You To Get in Touch With Us. 



LEO NIESSEN CO.: The steady 



• growth of this firm is well known to 

 all who are familiar with the cut flow- 

 er commission business. Although a 

 corporation, the business is conducted 

 solely by Messrs. Leo Niessen, presi- 

 dent, and Arthur A. Niessen, secretary 

 and treasurer. From a most humble 

 beginning their business has grown to 

 such proportions that today it is con- 

 sidered one of the largest of its kind. 

 By no means are they satisfied with 



■ what they have accomplished in their 

 ; particular line, and their progressive 



• spirit can readily be seen by the plans 

 which are now under way, which will 

 increase their facilities three-fold. A 

 new building is to be erected, almost 

 in the heart of the city, which when 



.completed, will rival any establish- 

 ment of its kind in the country. It 

 will have every possible advantage, 

 such as a central location, up-to-date 

 equipment, an abundance of daylight, 

 and — what would seem most essential 

 — the kind of management that in- 

 sures continued growth and more suc- 

 cess in the future. Unless the busi- 

 ness principles of this firm are correct 

 and of a high standard, it would have 

 been impossible for them to have ac- 

 complished what they have. 



BERGER BROS.— This firm, com- 

 posed of Harry and John Berger, was 

 established in the wholesale flower 

 commission business in 1904, at 1220 

 Filbert street. They had been well 



Last Easti-r 



trained to the florist trade before this, 

 having been associated with their 

 father, William Berger of Germantown. 

 Their business has been a success from 

 the start and they are looked upon as 

 one of the most promising of the 

 younger firms who have lately en- 

 tered the ranks. 



EDWARD REID. 



—This gentleman 

 holds an honor- 

 able position 

 among the whole- 

 sale flower dis- 

 tributors. He is 

 recognized as one 

 of the largest 

 handlers of vio- 

 lets and orchids, 

 handled over half a million violets. 

 The business in orchids has been 

 growing amazingly and these are now 

 being shipped all over the country. 

 One of the secrets of the success of 

 this business is the close personal su- 

 pervision that is given to every order. 



ROBERT CRAIG CO.— One ot the 



first things a visitor to Philadelphia 

 thinks of when he arrives is— where 

 can 1 get some breakfast — and of 

 course he thinks of Dooner's (Dooner 

 will have to give your scribe three but- 

 termilks for this), and after the finger 

 glass and the napkin are put away — 

 Where's the car for Craig's? Twenty 

 minutes by subway brings him to the 

 genial Robert, and he spends a delec- 

 table two hours listening and seeing. 



Here are the latest and best in the 

 world. If any house in the world can 

 beat this establishment on crotons or 

 cyclamens or Lorraines they had bet- 

 ter step up and talk to Robert, Jr., 

 sleeves rolled up. Also if they think 

 they can get away without buying 

 something they had better forget it. 



Thirty thousand poinsettias for 

 Christmas — mostly in pots; also a 

 house for cut — so as to keep the stock 

 up. The latter remark will be fully 

 understood by growers. A house of 

 Todaeoides fern. Now, why so many 

 of a fern like that? It's not even 

 mentioned in Dreer's — and they are 

 considerered among the greatest fern 

 experts in the country. We leave the 

 elucidation to some of the laggards 

 who don't advertise. 



Says young Robert: "Look at that 

 house of young crotons. Aren't they 

 fine? Last year, at this time, we 

 were doing five thousand a month; 

 this year we are doing ten; there seems 

 no limit to it." The croton is a great 

 plant and Craig is its prophet, priest 

 and king. They have a new dark- 

 leaved one just developed; they call it 

 tile Jack Johnson. We were not in- 

 formed whether it was a sport or mere- 

 ly a case of antagonistic symbyosis. 



They think here that Nephrolepis 

 conipacta elegantissima is a fine thing, 

 and have a big lot of it in all sizes. 

 This, if we are not mistaken, is one 

 of the many good things for which we 

 have to thank our friend, F. R. Pier- 

 son, of Tarrytown. They like Schoel- 

 zeli, too — which is a Dreer pet. As 

 for the Harrissi form of Nephrolepis — 



