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HORTICULTURE 



August 13, 1910 



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AN INVITATION 



Messrs. H. Bayersdorfer & Co. request the honor of your presence at the opening of 



their magnificent Exhibit at the Convention of the Society of American Florists in 



Convention Hall, Rochester, N. Y., Tuesday Morning, August 16, 1910. 



This exhibit will comprise staple florist supplies of Bayersdorfer standard in addition to an unusual 

 number of meritorious novelties gathered in Europe and in America. It will undoubtedly excel all 

 previous exhibits, affording the rare opportunity for examination and comparison. 



H. BAYERSDORFER & CO. 



R. S. V. p. 1129 Arch Street, 



PHILA., PA. 



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ers is poustantly going ou, and during 

 the busj' seasons, such as Christmas 

 and Eastei', business goes on night 

 and day. The following remarks made 

 by us in our 1907 convention number, 

 on the Pennock-Meehan Co., will bear 

 repetition here: 



The mere mention of the names 

 which go to make up the name of ihis 

 company suggests the thought of stei- 

 Jing business integrity and conserva- 

 tive horticultural stability, for no two 

 names are more closely linked with 

 the best ideals in Philadelphia horti- 

 culture for the past half-century than 

 are these. The establishment is a 

 good example of the possibilities in 

 the wholesale florist business under 

 wise progressive policies. Visitors to 

 Philadelphia will lind in its equip, iient 

 much that is interesting and instruc- 

 tive. 



H. BAYERSDORFER & CO.— In this 

 big, wide-awake florists' supply house 

 is presented an example of what pro- 

 portions it is possible to reach through 

 adherence to a policy of persistent 

 publicity and enterprise. This house 

 has been a regular and very extensive 

 exhibitor at every trade exhibition of 

 the S. A. F. So well have they fol- 

 lowed up their exhibition publicity and 

 their liberal trade paper advertising by 

 travel and personal attention that the 

 two gentlemen who constitute this firm, 

 Harry Bayersdorfer and Paul Berko- 

 •witz, and their faithful traveling rep- 

 ;resentatives, Martin Reukauf, Steplien 

 Green and Sydney Bayersdorfer, are 

 individually and intimately known in 

 every community -where the florist 

 trade has a tooting from the Atlantic 

 to the Pacific. Once a year Mr. Bayers- 

 idorfer makes a pilgrimage to Europe 

 and nothing of value to the American 

 ■trade escapes his eagle eye. When you 

 sptak of Bayersdorfer & Co., you think 

 of Philadelphia. 



HENRY F. MICHELL CO.— Some- 

 one has well said that "it takes brains, 



:and pluck, and foresight, and persever- 

 ance, and capital, to establish a busi- 

 ness and keep it moving successward." 

 The writer can point to no better ex- 



, ample of these prime requisites which 

 spell success than that of the Henry 

 F. Michell Co., Philadelphia's popular 



;seed house. 



Just twenty-one years ago Henry F. 



Michell, the president of this firm be- 

 gan his business career at 1018 Mar- 

 ket street — succeeding W. H. Smith. 

 Previous to that he had been for 

 seventeen years with an older Phila- 

 delphia seed house, worked up to a 

 foremost position, formed the acquaint- 

 ance of the trade, and saved enough 

 money to buy the stock, lease and 

 good will of the Smith business. 



1018 Market street was only a small, 

 three-and-a-half story affair then, low- 

 ly and unattractive. For the first five 

 years it was a heart-breaking struggle. 



Hknhy F. .Mr hell 



The years of experience, the high char- 

 acteristics of its founders, the whole- 

 hearted industry, all were soon brought 

 into play in developing the business. 

 The force of employes soon doubled 

 and then quadrupled — the building 

 was improved and enlarged, and a 

 steady trade was soon established 

 which has been rapidly growing ever 

 since. 



In 1S90 the genial Frederick J. 

 Michell, a brother of the founder, was 

 admitted to partnership, and in 1905 

 the firm became a corporation, all of 

 the stock being in the Michell family. 

 Three years ago the famous Tower 

 Hall property at 518 Market street (for- 

 merly occupied by John Wanamaker) 

 was purchased and a second store 



opened there in the following fall. 

 Within the past two years twenty-four 

 acres of fine land was purchased near 

 Toiresdale, Pa., where modern trial 

 grounds and nurseries have been estab- 

 lished. Although able managers of de- 

 partments have been secured and every 

 department has been thoroughly sys- 

 tematized, the two heads of this house 

 are working just as long and as hard 

 as they did twenty-one years ago, giv- 

 ing personal attention to every im- 

 imtant detail. 



Naturally all wants for the green- 

 house, garden, lawn, orchard, etc., are 

 su|)plied here, but there's one special 

 branch in which the house of Michell 

 is known to excel — that of supplying 

 the florist trade. Florists are neces- 

 sarily exacting. The initial price of 

 a packet of flower seeds or a case of 

 bulbs is a small matter when the final 

 results are to be reckoned. The 

 Michell firm has always been thorough- 

 ly alive to this, has ever striven to 

 give quality first place, and the fact 

 that this house does one of the very 

 largest businesses in the country, 

 among the florists, is ample vindication 

 of the wisdom of this policy. 



The public parks of Philadelphia, 

 Baltimore, and numerous other large 

 cities are annually supplied with 

 bulbs and seeds by this firm. They 

 have again been awarded the bulb con- 

 tracts for the State Capitol grounds 

 at Harrisburg, Pa., and also for the 

 White House and other government 

 grounds at Washington, D. C, while 

 their local and counter trade among 

 the private gardeners and suburban 

 residents is admitted to be one of the 

 largest in the country. 



HENRY A. DREER, INC.— Under 



the escort of Mr. Harry Sim, we re- 

 cently had the pleasure of examining 

 the tests of the very latest additions 

 to the list of hardy phloxes alongside 

 the older standard varieties, and of 

 listening to the comments of this rec- 

 ognized expert in hardy perennials. 



The Phloxes. 



Among the newer ones, Frau Anton 

 Ruchner, impressed us as one of the 

 best. It is pure white with an im- 

 mense truss; and is of very dwarf 

 habit. Elizabeth Campbell, another 

 new one, is the nearest approach yet 

 to a salmon pink, and gives a much 

 wanted new shade — with growth, free- 

 dom and foliage of a high order also. 

 To complete this trio of new and good : 



