234 



HORTICULTURE 



August 13, 1910 



We'll Help You Make Your 

 Palm Department Pay. 



Many florists ueglect their Palm business because 

 they think that other lines pay better. If you think 

 that, we would like a chance to prove to you, by the 

 experience and testimony of scores of our customers 

 who hare had long experience with Palms, and who 

 therefore know, that few other departments of the 

 retail florist's business can be made to show a steadier 

 and more satisfactory profit than this one. 



It's absolutely necessary, though, that you sell 

 flrst-class stock, and this we are prepared to supply. 

 Our Palms are all home-grown and are clean, vigorous 

 and thrifty. We supply them in practically all the 

 standard sizes and our prices are no higher than you 

 would pay elsewhere as the following list will show. 



Our interest in our customers doesn't end with the 

 Oiling of an order, either; florists who want to build 

 up a better Palm business will find many helpful sug- 

 gestions in our summer booklet, just off the press, which 

 contains, also, our price list for the coming season. 



We want you to have a copy of this booklet — we 

 know it will interest you and help your Palm business. 

 Drop us a postal now and we will see that a copy 

 comes to you by next mail. 



And, as decisive proof, why not let us have a trial 

 order, if you're not already acquainted with "Heacock 

 Quality"? Here are our prices; your instructions will 

 have our best attention and the Palms will be shipped 

 without delay. 



"When in Philade 



ABECA LUTESCENS. 



Pot. 



6-ln. 

 7-in. 

 8-in. 

 8-in. 



Plants 

 in pot. 



3 



3 



3 



3 



In. 

 high. Each. 

 26 to 28. .$1.00 

 30 to 32. . 2.00 

 36 . . 2.50 



42 .. 3.00 



COCOS WEDDELLIANA. 



Pot. In. high. Per 100. 



2</4-in. 8 to 10 $10.00 



2i/2-in. 10 to 12 15.00 



KENTIA BELMOBEANA. 



Pot. L'ves. In. high. Doz. 100 

 5-in. 6 to 7 18 . .$6.00 $50.00 



Each. Doz. 

 G-ln. 6 to 7 22 to 24.. 1.00 12.00 

 6-in. 6 to 7 24 to 26. . 1.25 15.00 

 6-in. 6 to 7 26 to 28. . 1.50 18.00 

 Tub or 

 pot. 



in. 6 to 7 34 to 36. . 2.50 30.00 

 6 to 7 36 to 38.. 3.00 

 to7 40 to 45.. 4.00 



Each. 

 6 to 7 42 to 48 y'y h'vy..$5.00 

 6 to 7 48 to 54 •' " 6.00 

 6 to 7 5 ft. '• " 8.00 



MADE-UP KENTI.i FORSTEBI- 

 ANA. 



7-in 



7-in 



Tub. 



9-in. 



9-in. 



9-in. 



KENTI.\ FOBSTEBI.iN.*. 



Pot. L'ves. In. high. Each. Doz. 

 6-in. 5 to 6 28 to 30. .$1.00 $12.00 

 6-in. 6 34 to 36.. 1.50 18.00 



Iphia be sure to look us up." 



JOSEPH HEACOCK COMPANY, Wyncote, Pa. 



Rosenberg is perhaps the choicest. It 

 Is a bright red with darker eye, and 

 produces a fine large truss, the individ- 

 ual flowers of which are much above 

 the average. 



Among the older varieties that stood 

 out conspicouously in the trials, we 

 noted especially: Selma. delicate pink 

 with crimson eye; Mrs. Jenkins, white 

 with immense trusses and of very uni- 

 form habit and a free bloomer; con- 

 sidered one of the finest for massing. 

 Siebold, is an improvement on the well 

 known Coquelicot, and is decidedly 

 brighter and better as to growth than 

 that older and deservedly popular scar- 

 let. Albion is a Dreer introduction and 

 a good one; while classed among the 

 whites, it has under some conditions 

 a cast of lavender in general tone 

 effect. It is a strong grower and has 

 fine large trusses. R. P. Struthers, deep 

 rose with darker eye, appeals to us 

 as far superior to another of nearly 

 the same shade — General Van Heutsz 

 — planted alongside. Aglae Adanson is 

 a fine dark-leaved sort; snow white 

 with dark eye; of excellent size and 

 fine form. Ecliarenr is old but still 

 one of the best in its color — magenta. 

 It is of medium height; very free and 

 full. H. 0. Wigers is another white 

 and resembles Aglae Adanson; it is 

 semi-dwarf with crimson eye. Champs 

 Elysees, is a good one also and is in 

 the same class as Eclaireur — a good 

 dwarf magenta, and a thrifty bloomer. 

 Vesuvius, a good red one; pure bright 

 color, with purple eye and producing 

 a dazzling effect in the mass. 



The foregoing, of course, are only a 

 few of the most outstanding — appeal- 

 ing to us — in a hurried visit, and do 

 not by any means include all the meri- 



torious sorts among the hundreds to be 

 seen. Some good ones were not yet in 

 bloom at the date of our visit, and 

 others were perhaps not at their best. 

 One visit never tells the whole story 

 about anything. But our impressions 



J. D. ElSELE 



from time to time are valuable — if 

 carefully noted by our readers. 



The Petunias. 



We have told you something of the 

 phloxes. The next blaze of glory in 

 mid-July here is the petunia! No one 



can leave this beautiful experimental 

 school garden at this date without tak- 

 ing a look at the acres of petunias in 

 bloom. Truly, a most inspiring sight! 

 Each plant tended like a prize baby. 

 Many of them with red flag stakes, the 

 red flag meaning: reserved for seed 

 bearing. Mr. Betz is the petunia ex- 

 pert. They may have petunia experts 

 outside of the United States (like Hen- 

 tier, et al.), but we think we speak 

 with knowledge when we say their best 

 Is all known to Mr. Betz. and is in- 

 cluded in his Dreer specials. 



Other Specialties. 

 We saw a lot of lovely things in 

 good shape besides those mentioned: 

 Monardas, Achillea Bouille de Argent, 

 (a good one for cutting), lovely hardy 

 pinks, zinnias, armerias, callirhoes, 

 hemerocallis, hardy ferns, water lilies, 

 ;!nd last but not least, the splendid ex- 

 perimental rose garden with its hun- 

 dreds of varieties under outdoor test — 

 many of them unknown to the world 

 as yet. Is it any wonder that Riverton 

 is the mecca of flower lovers wherever 

 they can get an afternoon off? We 

 glory in it. ourselves, and wish we 

 could go there three hundred and 

 sixty-five days in the year, instead of 

 now and then. 



The Combination. 

 And herewith, ladies and gentlemen, 

 allow us to present you this year with 

 a picture of the presiding genius of 

 this great Riverton establishment of 

 Dreer's — J. D. Eisele. Mr. Eisele is 

 modest and says Mr. Dreer did it all; 

 Mr. Dreer is modest, and says Mr. 

 Eisele did it all. Anyway, we all will 

 agree that the two are a magnificent 

 combination. 



