816 



HORTICULTURE 



December 10, 19ia 



noted, especially in the young stage, 

 that some of the leaves were turning 

 yellow and the plants have a peculiar 

 color, finally losing their leaves and 

 dying off. I traced this back to infe- 

 rior and poorly developed seed and if 

 you don't look out tor good seed the 

 raising of good flowers will be a diffi- 

 cult matter. 



Marketing. 



If you have by good culture and care 

 bucceeded in producing good flowers 

 it is now important to deliver the 

 same to your commission house or 

 customers in the pink of condition. It 

 is most necesary to bunch separately 

 any floweis which have changed a lit- 

 tle in color as those will'it mixed in 

 ■ with the good floweis, soon spoil the 

 whole bunch; furthermore, tie your 

 bunches on the bottom end of the 

 stems so that they will be loose, and 

 crushing flowers will be avoided. Never 

 have any water on the flower itself 

 as they soon get spotted and lose 

 their fragrance and are unsalable. It 

 is much better to ship your flov^ers 

 without their having been in water. 

 The commission man will attend to 

 them. There is no flower so popu- 

 lar as the sweet pea and it is most 

 necessary for an up-to-date florist 

 to have always a supply on hand, as 

 they can be used for all occasions. We 

 have now a great variety of winter 

 blooming sweet peas and it is not nec- 

 essary for one to name all the varie- 

 ties. Sweet peas well grown and in 

 ^ocd colors will repay well tor the at- 

 tenlions and work they require. 



BULLETIN OF FOREIGN PLANT 



INTRODUCTIONS. 



New Plant Immigrants. 



Amygdalus communis. (Rosaceae.) 

 28801-802. Seeds of two varieties of 

 almond from Batoum, Caucasus, Rus- 

 sia. Said to have come originally 

 from Persia. No. 28801, a very small 

 almond, but with thin shell and of 

 good flavor. No. 28802, a large almond 

 with a very hard shell. (Meyer's in- 

 troductions.) For distribution later. 



Canarium Luzonicum. (Balsamea- 

 ceae.) 28810. Pili nut from Neuva 

 Caceres, P. I. Presented by the Hon. 

 P. M. Moir. "These nuts grow in the 

 southern part of Luzon and nowhere 

 else in the Philippines. The tree Is 

 quite large and fairly pretty. The nut 

 is the richest in flavor of any nut I 

 have ever eaten, and all the Ameri- 

 cans in the Philippines think it the 

 finest nut grown. When the nuts are 

 roasted if you touch a lighted match 

 to one it will burn like a lamp, it is 

 so rich in oil." (Moir.) For distribu- 

 tion later. 



Corylus Avellana. (Betulaceae.) 

 28803. Seeds from Batoum, Caucasus, 

 Russia. A hazelnut called Trepizond. 

 A very popular variety and much 

 grown in this section of the Caucasus. 

 (Meyer's introduction.) For distribu- 

 tion later. 



Solanum maglia. (Solanaceae.) 



28731-7o2. Mutations from wild potato 

 tubers raised by Dr. Edward Heckel, 

 Director, Botanic Garden, Marseilles, 

 France. Fourth generation. For dis- 

 tribution later. 



Pisum arvense. 28114. From Mr. 

 Jose D. Husbands, Limavida, Chile. 

 "Stringless peas, whose extra large, 

 sweet, thick pods are edible like 

 green bean." (Husbands.) For dis- 

 tribution later. 



THE MISSION OF THE TRADE 

 PAPER. 



Koliert Kift, before tlie Florists' Club of 

 Philadelphia, August 2ad, 1910. 



If an interesting event occurs and 

 one cannot be there to see for himself 

 the next best thing is to read about it. 

 We put on our long-distance glasses, 

 so to speak, and are enabled through 

 the written story to be almost present, 

 to see in our mind's eye the impor- 

 tant features and, in addition, have 

 a record that ofttimes would escape us. 

 or perhaps be entirely forgotten. 



The Trade Paper, published for and 

 in the interests of the florists and 

 kindred industries, the medium that 

 enables us to do all this and more, 

 came into lite with the advent of the 

 Society of American Florists In Cin- 

 cinnati, twenty-six years ago. The 

 pioneer was at first a small sheet and 

 appeared daily, containing the doings 

 of the Convention. It was afterwards 

 issued as a semi-monthly journal, de- 

 voted to the various branches of the 

 flower and plant-raising industries.^ 

 From the first it was successful and 

 full of interest for the wide-awake 

 men of the business. They found in 

 its pages the best thoughts of the men 

 who were leaders in their special 

 lines, and were not above giving their 

 experiences and helping in this way to 

 further the work of their fellow-crafts- 

 men. In due time the semi-monthly 

 became a weekly with a circulation 

 that reached to every part of the coun- 

 try. 



In journalism, as in every other field 

 of human endeavor, there is competi- 

 tion, and in time others came forward, 

 offering their services and asking for 

 an opportunity to show what they could 

 do toward advancing the good work. 

 From time to time the number of these 

 publications increased, until at this 

 date there are five in this country and 

 one in Canada, all exclusively for, and 

 issued to the trade only. All have but 

 one mission, that of furthering the 

 business of the florist and allied inter- 

 ests, each hoping to obtain a share of 

 the reward that comes to every well- 

 planned and managed enterprise, and 

 their growth in volume and etflciency 

 as they have catered to and received 

 the support of the craft has been most 

 gratifying. Able editors have systema- 

 tized the work, providing departments 

 over which preside men who are well 

 known experts in their lines and im- 

 parting information that is invaluable 

 to the grower. The very important 

 matters of greenhouse building and 

 heating are handled by men of large 

 experience, and there is no undertaking 

 in this line showing au advance or pos- 

 sible improvement but is described in 

 detail for the information of the trade. 

 Many successful men, in all branches 



of the business, whether from diffi- 

 dence or lack of time cannot be pre- 

 vailed upon to prepare essays oi 

 papers, but in some instances will sub- 

 mit to an interview, and in this man- 

 ner much valuable information is ob- 

 tained and spread broadcast that could 

 not reach the craft in any other way. 



There is no question but that their 

 efforts in this line have a distinct up- 

 lifting tendency. They present every- 

 thing interesting, of an educational na- 

 ture that has merit. The papers that 

 are read at the various conventions 

 during their annual meetings, and at 

 the monthly gatherings of the Flor- 

 ist Clubs and Horticultural Societies 

 are all given, and in many cases re- 

 porters are present, even at the minor 

 events, to see that nothing of impor- 

 tance transpires that is not recorded 

 for the benefit of their readers. Pho- 

 tography, which now plays such an im- 

 portant part in journalism, enables the 

 writers to illustrate their articles, In 

 addition to their woid pictures, with an 

 image so natural that it is at once 

 satisfying. If a new greenhouse struc- 

 ture is described, a photograph, so real, 

 shows more thani a written story. 

 Should the subject be a new rose or 

 carnation, the intelligent grower will 

 be able to at once judge of its merits 

 or demerits from the photographic re- 

 production. Something extra fine ap- 

 pears in the market, the product of a 

 modest grower. He is hunted up and 

 the fact that such results may be ob- 

 tained is given to the interested public 

 with probably a photograph to prove 

 it. 



One of the strong features of the 

 trade journal is to be found in the so- 

 cial columns. Here is a record of 

 events of a more or less personal na- 

 ture. "All work and no play makes 

 Jack a dull boy" and here the "boys" 

 are followed in their various outings 

 and social gatherings in a manner 

 that makes very pleasant reading for 

 all of us. 



The passing away of those whose 

 lite work has been one of devotion 

 to their chosen profession, and who 

 have been more or less a factor in its 

 progress is always fully chronicled, and 

 a record made of their achievements. 



Probably the most valued of all the 

 features of the trade journal is to be 

 found in its advertising columns. Here 

 in an open market the best products of 

 the country are displayed. Are you 

 thinking of building? Dozen different 

 firms are there with the materials, 

 anxious to furnish plans and estimates. 

 A Selection is made and almost before 

 you realize it the house is up. Your 

 heating plant is defective, or worn out. 

 The active boiler men are seen with 

 generatoi's of all patterns and sizes 

 that are more than ample in their va- 

 riety and at such prices and terms 

 that a bargain is soon made. It will 

 soon be time to plant, a new variety 

 is to be tried, or there is not enough 

 of your own stock of an old favorite to 

 fill the houses. A glance over the 

 market shows a surplus here and there, 

 and enough is soon picked up tor the 

 work. Is it bulb time? The stalls 

 are seen piled high with fresh stock, 

 quotations of prices and quality are 

 fairly shouted by the eager tradesmen, 

 so anxious are they for your valued or- 

 der. The centre of the market is taken 

 up with palms and ferns. What a 

 wonderful assortment Is seen, all kinds, 

 all sizes at all prices, spread out be- 



