il O K r I C U L T U K K 



Juniiary 5. I'JIH 



HORTICULTURt: 



»0L IXVIl JANUART S. 1918 HO. I 



miLIHIIKI) WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 147 Summer Street, Boston, Mas*. 



■ntcred ■• MConil-elBH matler December 8. IWM, at tlie I>oit Ufflc* 

 •t UosCoo. Mad., onder tkr Act of CuDgrcu of Uarcb 3, 18TV. 



CONTENTS PaKe 



COVER ILLlSTHATIiiN I'lihliu KiiiK of the Autiimu 



SOCIKTY OF AMEHUA.N KLOIUSTS— A GreetlnB— 

 President Charles 11. Totty, portrait— Prospectus 



for iyi8 6-7 



Official Ai)ix)lniment8 for 1919— The Publicity Cam- 

 paisu ^ 



CLIDS AND SOCIICTIKS— Massachusetts Horticultural 

 Society — .Meetings Next Week — National Association 

 of Gardeners — The Hntililns .Memorial.. 10-11 



OniTLARY— Klias A. Long— Charles Mulford Robinson 

 — R. Frank Peckhani— .Marie .Manning — Cornelius 

 Leonard .McGuines.s — The Late Robert Rust 11 



OF INTEREST TO RETAIL FLORISTS: 



F. T. D. Results at Christmas — U. ('. Kerr 12 



New Flower Stores— Howers by Telegraph 14-15 



FLOWER MARKET REPORTS: 



Boston. Chicago. Cincinnati, Cleveland, New York... 17 



Pbilailel|ihia. Rochester 19 



St. Louis 21 



LOCAL AND GENERAL NEWS: 



Bo.ston, Cleveland. Philadelphia, Rochester, Chicago.. 20 



MISCELLANEOUS: 



A Popular Holiday Plant. Illustrated 7 



"Them Flowers." poetry 11 



Edward A. Flood, portrait — Catalogues Received 12 



Business Troubles 14 



News Notes 14-22 



Visitors' Register — Dahlia King of the Autumn 22 



Iron Stemmed Carnations — New Corporation 22 



Greenhouses Building or Contemplated 22 



The confidence expressed by our Cleve- 

 Better land correspondent as to the improved 



service ahead service to he expected from the rail- 

 roads under governmont control seems 

 to prevail quite generally in other sections as well. We 

 trust this optimism will prove to have been well founded 

 and that the florist business, which has suifered pro- 

 portionately as much as any other industry from the 

 demoralizing transportation service, may soon be 

 enabled to resume nonnal operations and enjoy ade- 

 quate facilities for prompt delivery of its perishal)le 

 commodities as well as for securing fuel where needed. 

 Considering the very unreliable and trying conditions 

 of weather and service tinder which the trade has labored 

 during December it seems really remarkable that the 

 reports of Christmas business from virtually all jiarts of 

 the country have been so satisfactory. 



Not a few queries, verbal or written. 

 The have come to us of late concerning 



publicity drive the status and plans of the S. .\. F. 

 publicity campaign and the ways and 

 means to l)e employed in the expenditure of the funds 

 collected for advertising puqioses. It must be admitted 

 here that most of the.se inquiries, and especially those 

 which were in the least censorious in tone, have come 

 from individuals whose names do not, thus far, appear 

 in the lists of those who have "drawn their wallet"' for 

 the cause. However, it is fair to assume that many of 

 the.se are sincere in their desire for information and it 

 is quite possible that many of them will "open up" gen- 

 erously as soon as they are convinced of the wisdom of 

 the movement and the mctliods to be pursued. So the 

 statement on this subject from Secretary Young which 

 appears in thi? issue, with its convincingly explicit pros- 



pi-t'tUH. cullies in verv good time uiid nliuuld Balinfacturily 

 ilt'iir u|> the ddubts of the timorous ones. To llmse wlio 

 lifter leading Mr. ^ ouiig':: nddresti ttill are on the fence 

 mid those who lias^' advice to olTer or are disjjosed to 

 prolTer assistance in tlio way of contributions or other- 

 wise, we would HUj/geat that they write freely and un- 

 reservedly to ScK-r. tary Young for further light. Hut 

 al)ove all things, dn all you conscientiously can to help 

 along this dri\e iind place yourtelf shoulder to shoulder 

 iiiHii-fashioii with Miur fellows who have already allied 

 themselves in a substantial manner with this most coin- 

 iiienduble undcrUiking, in the benefits of which you will 

 be a p«rtieipant. 



From the leading 6hi])ping centres for 

 The Christmas "greens" comes the informa- 



passing of (i,,,, that the business has not been as 

 the "roping" pmlitable this season as in former 

 years and that the quantity of cut holly, 

 laurel, boxwood and bouquet green shipped to the city 

 wholesale markets has been very small as compared with 

 other years. 'Hiis is generally accounted for by the 

 shippers as due to the shortage of labor and inadequate 

 transportation facilities. But it is worth while to bear 

 in mind that, with a few trifling exceptions, this greatly 

 reduced supply was not productive of any particular 

 stringency or augmented market value in the large con- 

 suming markets. Had such a tie-up occurred a few 

 years ago it would have created consternation and a fren- 

 zied scramble. We are inclined to believe that the very 

 moderate call for this sort of material this year means 

 that the zenith of its popularity has been passed and 

 that, with the possible exception of boxwood, the sale of 

 these goods will never again reach its former proportions. 

 We sincerely hojie. for the interests of the Christmas 

 plant growers and for the preservation of our most beau- 

 tiful native evergreens from complete obliteration, that 

 our deductions are correct and that the era of crude 

 "roping" and inartistic, meaningless "decoration" has 

 passed forever. 



We do not believe thaf any one of the 

 Happy Ihousands who read HouTicuLTUiiK har- 

 New Year Ik, is any regrets over the passing of 1917 

 iind the advent of a new year. While we 

 may find it difficult to determine any basis for belief 

 that uns will bring less privation or greater happiness 

 and prosperity than its predecessor handed out, yet 

 "Hope, like the gleaming taper's light. 

 Adorns and cheers our way; 

 And still, though darker grows the night. 

 Emits a brighter ray." 



.So hope, the great invigorator, illumines our horizon 

 as the New Year dawns and in our ((uickened imagina- 

 tion and a resolute purpose we gather renewed confi- 

 dence and comfort. K Houticulti'he's hopes for the 

 New Year can only be resilized — and that is by no means 

 impossible — then j)rosperity will come in big volume to 

 all those who toil to brighten this old world with flowers 

 and verdure and thus to make men better and life here 

 hai>pier. May their crops flourish as never before, may 

 the coal bins never be empty and may the recompense for 

 their labors be substantial and continuous. But, after 

 all, it is everlastingly true that "God helps those who help 

 themselves" and there has never been a time when in- 

 telligent [ilanning nnd unremitting attention to one's 

 luisiness was more essential to success than at the present 

 time and will be for the coming year. And now with 

 an earnest in.iuncti'>n to all to "watch out" we extend to 

 the g'reat horticultural fraternity our most cordial good 

 wishes that they may be blessed with a Happy and Pros- 

 perous New Year. 



