I J 



U O K 1 1 i: U LT U U K 



January 6, 1918 



F. T. D. RESULTS AT CHRISTMAS 

 Kdltor HoHTici'LTiRi: 



Tlu» results from our F. T. D. aorvlct* 

 ihts Chrlstmns bavo bcrn so KratifyInK 

 that 1 fool that It woulil ho iloinK tho 

 Association un Injusili c If wt> should 

 not give the results ubtuini'il publicity. 

 In ninny Inslunces niuncruus orders 

 were sent to the same city, an evidence 

 of the fact that the F. T D. is getting 

 wonderful results for the florists 

 throughout the country 



We do Dot claim this as a record 

 breaker, but we do claim that it Is 

 wonderful results for a town the size 

 of Houston — approximately 100.000 

 people — located In an almost southern 

 point. 



This business was stimulated 

 through consistent advertising, which 

 our concern has adopted, and is Just 

 the beginning of results that every 

 florist will obtain if we pursue our 

 N'ational Advertising Campaign for a 

 period of one year. The florist that 

 falls to get business through the F. T 

 D. system is entirely to blame, and not 

 the system. 



Our general Christmas trade was 

 the greatest in the history of our 

 twenty years' business which is also 

 very gratifying, considering the unset- 

 tled state of affairs, and this we attri- 

 bute to consistent advertising. 



Following is the list of towns to 

 which we sent orders for Christmas 

 through Florists' Telegraph Delivery 

 Association: 



San Antonio Texas; Chicago, 111.; 

 Dallas, Texas; Dayton, Ohio; Philadel- 

 phia, Pa.; Minneapolis, Minn.; Pon- 

 tlac. 111.; Louiswille. Ky.; Fort 

 Worth, Texas; Tulsa, Okla.; Detroit, 

 Mich.; Montgomery, Ala.; St. Louis, 

 Mo.; New York, N. Y.; Danville, 111.; 

 Brooklyn. N. Y.; Paris, Texas; Piqua, 

 Ohio; Marietta, Ga.; Cleveland, Ohio; 

 Madison, Wis.; Tuscaloosa. Ala.; Kan- 

 sas City, Mo.; Rochester, Mi,nn.; 

 Bloomington 111.; I»rovidence, R. I.; 

 Rockford, 111.; Toledo. Ohio; Atlanta, 

 Ga.; Kalamazoo, Mich.; Aurora, 111.; 

 Council Bluffs, Iowa; I>os Angeles, 

 Calif.; Waco, Texas. 



I am not writing this to boost the 



GLADIOLI 



I.MMKUIATE SIIII'.MKNT 



Per lOU I'rr IO(M) 

 r.\X.\M.\. top roots.. W.OO W.-).00 

 .V.MKRIf.V, " '• 3.00 25.00 



Write for Prices on Other ^ arletles 



Arthur T. Boddington Co., Inc. 



12S Chambers St.. New York City 





SEEDS 



I I I.IIKI'^Tx 



r . i.MHiiitr nil. 

 •tolUlllli- .^«'«*tll*. 



,,r s.. 



\V<\> 



k[ FiSKE s 



v'iWSOK. 



«. 



B¥ T W IJ ^ KDIl TIIK FLUHINTs 

 t, J 1 .. Cb |3 '■■'T Iriiiiirilliili- \i«i- or futurf 

 •l.'llviTj. AHk for iiiiiiiniloni. 



rLK 1 1L1Z.L.KJ l'"lv'rl«.Ml Sh.--i. «r entile Mu- 



SI INliRlK^ ' "'« TIIK FI.OKINTH 



fc-.>\^i ^L^X^.ll-JKJ In«..,il,l,l.-i.. .Siriiylnif Imple- 



llHMltM. .Siiuill Tniiln. etc. 



tor 'riii;ht In lj:ire our Ketall mid Klorliti' Special Llat. 



If \"ii l;:ii' not, \vrll<- for (iiii- iHNiK-t) III J:iiiuary. 



FOTTLER, FISKE, RAWSON CO., ^^^.f S?ii=^ BOSTON 



rCii 



"Seeds with a Lineage" All Varieties 



TlioroughJy tested at our trial grounds, Raynes 



Park, London, England. Send for Catalogue 



CARTERS TLSTED SEEDS, Inc, c^JTsST^.i ,«.„ 



Florists' Telegraph Delivery, nor the 

 Advertising Campaign, hut these are 

 facts, as shown by our records, and 1 

 thought In justice to the F. T. D. and 

 the Publicity Campaign, I should give 

 this matter publicity. 



Yours respectfully, 



KaiH, the Florist. 

 Houston, Tex. 



EDWARD A. FLOOD. 



One of our many brave boys now at 

 the front and hustling into uniform at 

 the bugle call six a. m. He is well 

 known In New York and Phila, having 



Edw.ard a. Fixiod 

 Medical Corpa, Fort Ogelthorpe. Ga. 



been assistant to bis father, manager 

 of the Eastern offices of the Johnston 

 Brokerat;e Co., which does a world- 

 wide business in window and green- 

 house glass. 



CATALOGUES RECEIVED. 



Watkins & Simpson London Hng- 

 land. — Foreign and Colonial Whole- 

 sale Catalogue of Vegetable and 

 Flower Seeds for 1918. This is a 94- 

 page catalogue bound In heavy covers 

 with gold embossed lettering, hand- 

 somely illustrated, with sixteen pages 

 of novelties, and altogether suggesting 

 "Business as Usual." 



A. R Kunderd, Goshen, Ind. — Kun- 

 derd's Gladiolus, 1918. A 50-page cata- 

 logue. This is a remarkable list in 

 that it is exclusively of Mr. Kunderd's 

 own productions and all gladiolusdom 

 knows that this includes some of the 

 very finest varieties over raised. We 

 have only to mention such gems as 

 Mrs. Frank Pendleton, Mrs. Dr. Nor- 

 ton, Myrtle, and Kunderd's Glory in 

 evidence. This new catalogue lists for 

 the first time many novelties in the 

 Ruffled and Primulinus Hybrid classes 

 and Is richly illustrated with 22 beau- 

 tiful plates. Mr. Kunderd Is to be con- 

 gratulated on the pretty and expres- 

 sive name he has chosen for his seed- 

 lings. 



MICH ELL S New Crop 



FLOWER SEEDS 



FOR FLORISTS 

 WHOLESALE PRICE LIST 



It ii a complete liit of Sea«onabl« Bulb*. 

 Plant Specialtiei and Sundries. Send for 

 • copy today. 



HENRY F. MICHELL CO. 



518 Msrket St., PHILA, PA. 



LILIUM GIGANTEUM 



7/» (".IH) |nr ciKsci %:,:,.VA) iiir tLousaud 



VIO (2;n PCT case) 80.00 " ". 



!»/10 (200 per case) 100.00 " " 



Complete I.i'.t nf Florlnts' Cliolre Seeds. 



.-\ poHtuI (-iird nill lirin^ our ratalo£:ue. 



S. S. SKIDELSKY & CO. 



IIKM Mmoln llldE., f IiII,.\I)KI,PIII.\, PA. 



