January 6, 1918 



HORTICULTURE 



21 



THE PFALTZGRAFF POTTERY CO., York, Pa. 



Manufacturers of Florists' Pots, Bulb Pans, Fern Dishes, etc. 

 WE LEAD IN QUALITY, FINISH AND SERVICE 



- . . For Catalogues and Discoants address 



AUGUST ROLKER & SONS, 51 Barclay Street, NEW YORK CITY 



Our Selling Agenta in N. Y., N. J. and Eastern States Territoy 



For 



Bigger, Better 



Business 



Nothing that you can do will 

 compare with judicious advertis- 

 ing- ' Tl 



Judicious Advertising 



is that which appeals to that class 

 of readers who have need for the 

 goods one has to ofFer and who 

 are able to pay for the same. Ad- 

 vertising addressed to anybody 

 else is largely ineffective and the 

 bigger the circulation paid for the 

 greater the waste. 



If you wish to reach the re- 

 sponsible and desirable people in 

 the Florist, Gardening, Seed and 

 Nursery industries, 



HORTICULTURE 



can serve yon well. This it has 

 been doing for the past thirteen 

 years, for wise advertisers. 



Are you one of them? 



If not, the New Year is a good 

 time to begin. 



For 



Bigger, Better 



Business 



Flower Market Reports 



, „ ^ Continued from page :, 



Christmas, 1917, was a 

 ST. LOUIS profitable one to the 



wholesaler. Prices were 

 high aud stock not over aDundaut. 

 Holly was scarce at $6 to $11 a case. 

 Mistletoe also very scarce. Retailers 

 in general had a good supply in plants 

 and pushed them, owing to high price 

 of flowers. Trade between Christmas 

 and New Year has been good. Severe 

 weather influenced transient trade. 

 Violets and sweet peas were scarce. 

 The outlook is for a material increase 

 In carnations and other stock gen- 

 erally. 



ST. LOUIS. 

 Walter Young, of the firm of C. 

 Young & Sons, came from the Aviation 

 field at Omaha on a furlough to spend 

 Christmas. 



The local National Flower Show ex- 

 ecutive committee held a meeting on 

 Dec. 29th at headquarters. J. J. Beneke 

 was elected treasurer as well as sec- 

 retary. 



Does a Clean Job— 

 Saves a Lot of Work 



-That's the story of "SCALECIDE," the 

 .^F premier dormant spray. It will abso- 

 lutely clean up San Jose scale — will also 

 control apple canker, collar rot, bud 

 moth, case bearer, aphis, pear psylla, 

 etc. No other spray will oo ail this. 

 "SCALECIDE" can be put on in one- 

 half tile usual time— a 

 preat savinR in labor 

 and you Ret throuKii on 

 time. Pleasant to h»n- 

 die. Sold on Money mlnf'^ J^>f^ ^^ ..-^ 



Back Basis. iimmnj/^'M'^^ 



B.C. PRATT CO., 



M'f's Chemists 

 50 Church Street 

 Dept. 12 New York ^ 



Uftle Ads. That Bring 

 Big Returns 



Llttltf Ads. In our Classified Buyers' Dlre«- 

 tory brioff biff rcturos to butb advrrtliier 

 Ajiythlnr n-BDted by florUts, yitrdeners, 

 park and oemetery supvrlntc'ndeotB, •&«., 

 oao b« sold throuKb this medium. 

 l>on't fall to read o\er tUr«« Ads. Id MMb 

 Issue and you may find one or inor* Ui*« 

 wkU prove profitable to yoo. 



CLASSIFIED DIRECTORY 



Advertisements in this Department, Ten Cents a Line, Net 



BUI.BS 



C. KEUR * SONS. HILLEQOM, Holland. 



Bulbs of all deacrlptioDa. Write for prlcM. 



NEW YORK BRANCH, 8-10 Bride* St. 



CARNATION STAPLES 



Split carnations quickly, easily and 

 cheaply mended. Plllsbury'a Carnation 

 Staple, 1000 for 36c. ; 3000 for $1.00 post- 

 paid. I. L. PILLSBURY, Oalesbarg, IlL 



DAHLIAS 



Peony Dablla Mrs. Frederick OrlnneU. 



Stock For Sale. 



JOHN P. ROONEY. New Bedford, Maia. 



Orders booked at any time for Fall or 

 SprlDK delivery. Wholesale and Retail. 

 Send for Catalog. NOKTHUORO DAHLIA 

 A OLADIULUS GARDENS, J. L. Moor*. 

 Prop., Nortbboro, Mass. 



New Paeony Dahlia — John Wanamaker, 

 Newest, Handsomest, Kest. New color, new 

 form anil new habit of growth. Ulg stock 

 of beat cut- flower Tsrietles. Send list of 

 wants to PEACOCK DAHLIA FARMS, 

 Uerlln, N. J. 



DAISIB8 



Daisies (Bellls) Monstrosn, white and 

 pink, also Lonufellow oixl Snowball. Thinly 

 Bown Ueld-grown seedlings, $2.60 per 1000, 

 $11.50 per 0000. cash. 



BUILL CELERY GARDENS, 

 Kalaiuazoo, Mich. 



OLA8S 



Qreenbouse glass, lowest prices. JOHN- 

 STON GLASS CO.. Hartford City, Ind. 



PANSY PLANTS 



Pansy Plants, Strong anil stocky. Strains 

 unsurpassed by any for Size of Bloom or 

 Colors. $2.50 per 1000, $11.50 per 5000. 

 Cash. Satisfaction or your money back. 

 BRILL CELERY GAUDK.NS, 

 Kalamazoo, Mich. 



PEONIES 



Peonies. The world's greateat collection, 

 1200 sorts Send for list. C. BBTSCUER, 

 Caual Dover, O. 



ROSES 



Roses, Cannas and Shrubs. THB 

 CONARD & JONES COMPANY. Wsat 

 Grove, Pa. 



SPHAGNUM MOSS 



Live Sphagnum moss, orchid i>«at and 

 orchid basketa always on hand. L,AGBB 

 & niTRRELL. Summit, N. J. 



VINES 



Flowering and Follnge Vines, cbolc* 

 collection. Large Specimen, Pot and Tub 

 grown for Immediate efTeet ; also Cllmblog 

 Roses. J. 11. TROY. Mount Ulssarllk Nnr- 

 «»ry, .N'ev. Rochelle, N. Y. 



WIRE WORK 



WII.I.IAM E. HKII.SCUKR'S WIRl 

 WORKS. 2M Randolph St., Dalrolt, UXch. 



