54 



u o irr 1 c u L t u h e 



Jutiiiary 1». 1918 



horticulture: 



TOL UVII 



JANUARY 19. 191K 



NO. 3 



11 III l'-lll'l> WKKKI.V ItV 



HORTICULTURE PUBLISHING CO. 

 147 Summer Street, Boston, Mass. 



»\ M. J. .STKWAUT. Kdil.T mh.I Miiniix'-r 

 Trirphoiir. liriii li ■' 



. ADVEBTIHINC 1^ \ i i ^ 



Per Inch. 80 lnehf>« to pttKc $l.t5 



nlncounl on ('«nlrnrlH for connrcutUr lnp>rrlU>nH. hh follou-n: 



Oni* month (4 (lniri»). .% prr crnl.; (hrrf monllin (l:< llmm). 10 

 p«r rent.: kIx montlitt (26 tlnicH). 20 prr cent.; oni* >'r»r (52 tlmea). 

 to prr cent. 



r«ce and half page spacr. not consecutlvr. rules on application. 



Entered as second-cliiBS lunttcr Deceinhpr 8. IIHM. at tbe Post Offlce 

 ■t Bogton. Masa.. under the Act of Cungrcaa ot March 3. 18 70. 



CONTENTS Paee 



COVER ILLUSTRATION— Mains .Arnoldiana 



WIT\' NOT CHANGE OVER FOR A WHILE— Oustaue 

 Thommen 53 



COAL CONSUMPTION FOR FLORISTS 55 



S. A. F. PUBLICITY CAMPAIGN 55 



CLUBS AND SOCIETIICS— American Carnation Society 



— Chicago to Boston — Club and Society Notes 52 



Massachusetts Horticultural Society — Meetings Next 

 Week — Gardeners' and Florists' Club of Boston, 

 J. Otto Thilow. portrait — New York Florists' Club — 

 New England Nurserymen's Association — Chicago 

 Florists' Club— New Bedford Horticultural Society 56-59 

 Lenox Horticultural Society 69 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores 62 



St. Valentine's and Mothers' Day Stamps and Posters 63 



FLOWER MARKET REPORTS: 

 Boston. Chicago. Cincinnati. New York, Philadelphia 65 

 Rochester, St. Louis 67 



LOCAL AND GENERAL NEWS: 

 Boston. Chicago. Philadelphia. St. Louis. New York 68-69 



OBITUARY— Andrew Gillson— George W. Fowle— M. C. 

 Baldwin — August M\iller 70 



MISCELLANEOUS: 



Fruit for Decoration Use — Illustrated 57 



Catalogues Received — New Corporations 60 



Business Troubles 62 



News Notes 63 



Visitors' Register 67 



Greenhouses Building or Contemplated 70 



No better evidence of the unswerving 

 Patriotic patriotism and loyal support of the Gov- 

 co-operatlon erntnent in the measures which have 

 been adopted as ways and means to the 

 successful pro.secution of the war can be asked for than 

 the willing acquiescence in the many arduous rules of 

 living and business conduct whicli have been prescribed 

 for the people of the United States; and the patient 

 forbearance under the discomforts and self-denials tlius 

 forced upon all. The florist industry, as it appears to 

 us, is a particularly shining example of uncomplaining 

 compliance with the exactions imposed upon it under 

 conditions exceptionally difficult. It is most gratifying 

 to note that government agents, whose own duties are 

 arduous and burdensome enough in these strenuous 

 times, seem disposed to recognize and appreciate more 

 clearly and more sympathetically than do many private 

 citizens the magnitude of the peculiar hardships which 

 the florist has been compelled to labor under and how 

 courageously he is trying to cope with them all. 



There are florists' clubs and florists' clubs; 



Club there are horticultural societies and horti- 



actlvltiM cultural societies. Some of these bodies 



are models of usefulness and progressive 



activity; otliers we rarely hcnr about and then only 

 in tlie ino8t apalhctic fa.'ibion even in centres where a 

 goodly number of able niid prosperous florist,s are lo- 

 cated. Otliers, again, we And working self-coinplacently 

 ill n disproportionately narrow groove, and exerting a 

 very restricted influence as comjiared with their jrosi- 

 tion and opjwrtnnities. One small group or even a 

 single individual in cilice can usually either "make or 

 break" an organization — run it down by selfish iicgli- 

 ;^('nce or boost it from mediocrity into popularity and 

 influence by the sheer exercise of a magnetic person- 

 ality and virile policy. The number of new members 

 gathered into an organization during one's incum- 

 liency in office is only one test of a successful adminis- 

 tration. There are other equally essential factors to be 

 (•(insidered, as, who compo.se the membership, their 

 tiimparative standing in the community, and 

 whether the truly representative element are to 

 lie found amongst them; also what is being accom- 

 plished that is of jiermanent value and whether this 

 measures up favorably with what is being done elsewhere 

 ill the way of meeting immediate needs. At the present 

 time there is plenty of work cut out for every florists' 

 <lub and horticultural society and if it is not being 

 zealously and industriously followed up, there's some- 

 thing decidedly wrong somewhere, beyond any doubt. 



The new regulations put into effect 



Drastic i|,i^ week regarding the hours of 



business restric- ,,penlng and closing places of busi- 



*'o"s in.gg in Boston for the purpose of 



fuel saving affects the wholesale 

 tlower trade quite seriously. The wholesale growers' 

 market people were much perturbed over the order lim- 

 iting their hours from 7 a. m. till 12 noon, but the mod- 

 ification just announced, extending the limit until 2 

 p. m. has smoothed over the situation and gives a feel- 

 ing of relief generally. The wholesale dealers, being 

 permitted to keep open for business until 6 p. m. have 

 little to complain of but the restriction against their 

 opening up before 9 p. m. bore hard upon them until 

 they secured permission to open between 7 and 9 a. m. 

 for the purpose of filling out-of-town orders. At first 

 glance the arrangement as now in effect might appear 

 to benefit the wholesale dealers, and under former con- 

 ditions when the flowers sold by these houses were 

 handled largely on a commission basis this would have 

 been the result, but the growers' markets as now con- 

 ducted in this city are not so seriously competitive with 

 the wholesale dealers as formerly, but are, in fact, the 

 main Source of supply for the latter, who have come to 

 prefer this method as more profitableand altogether more 

 satisfactor)' than the old style of selling for the growers 

 on commission. It is even predicted by some that the 

 closing of the markets at 3 p. m. will have a tendency 

 to stiffen up market values as the dealers will now find 

 it necessary to gamble a little in futures and will be 

 forced to lay in a supjily of flowers in anticipation of pos- 

 sible afternoon requirements instead of waiting until 

 orders are in hand and buying simply whatever may be 

 needed to fill same. So while the new regulations are not 

 likely to find jubilant favor with any branch of the trade 

 and will tend to produce more or less derangement and 

 complications the extent and ultimate results of which 

 cannot yet be foreseen, the flower people realize that 

 on the whole they have received consideration fully 

 ocpial to that enjoyed by other lines of business and that 

 is all thev could reasonably ask for. 



