January 19, 1918 



HORTICULTURE 



59 



NEW 

 TOMATO 



cc 



99 



THE FINEST OUTDOOR TOMATO THE WORLD HAS EVER SEEN 



Awarded highest honors wherever exhibited. Winner 

 tural and Agricultural Societies. "Stamford Beauty" 

 but is earlier, sweeter and has a handsome color finish 

 "Stamford Beauty" is a strong healthy grower, and a 

 a wealth of large beautiful smooth Tomatoes from ea 

 "Stamford Beauty" will give you full reward for your 



Seeds grown in 191 7, packed and sold in 

 Price per Packet, 25 Cents. 



AIM-THOIM PEIDEIRJ 



of five Certificates of Merit from Horticul- 

 resembles the old favorite Stone Tomato, 

 of deep scarlet. 



MOST WONDERFUL cropper, producing 

 riy summer till late fall, 

 money and labors. Plant some this year. 



originator's sealed packets only. 



Mailed free on receipt of price. 



IM 



about many improvements in trade 

 conditions. 



During tlie past year our National 

 Society lias probably accomplished 

 more for our welfare than during any 

 preceding year, and there is no one of 

 our trade in this country who has not 

 benefited thereby. Take for instance 

 the wonderful work accomplished in 

 regard to the coal situation. Consider 

 the great benefits of our National 

 Flower Shows, and the advantages 

 that will be gained by the National 

 Publicity Campaign for Flowers, the 

 ■work of its representatives at Wash- 

 ington, D. C, and its Tariff and Leg- 

 isation Committee, and our School and 

 Convention Garden work. Committees 

 have been appointed on National 

 Credits and Collection Bureau, and on 

 the development of American Products. 

 It is needless to say that all these 

 matters are of interest to all, and, as 

 stated by President-elect Charles Totty 

 in his New Year's Greetings: 



"If there ever has been a reason 

 for the existence of the Society of 

 American Florists as a live body 

 to look after the interests of its 

 members, that time is now, and 

 any florist that expects to stay in 

 business, that is not a member of 

 the National Society, is not play- 

 ing fair with his fellow florists." 

 Gentlemen, this strikes the key note. 

 It cannot be disputed that we owe a 

 great deal to the National Society, and 

 by reaping the benefits of its good 

 work, every one in the trade is duty- 

 bound to become a member. At the 

 present time, the Chicago Florists' 

 Club has an S. A. F. membership of 

 109. This is very creditable indeed. 

 E>ery one in our club is eligible for 

 membership in the Society of Ameri- 

 can Florists, and we should make 

 every effort to increase this number 

 at once. 



One of the questions of the moment 

 Is the subject of Publicity, and in 

 speaking of publicity I want to lay 

 particular stress upon the necessity 

 of both national and local advertising 

 for our trade welfare. Plans have al- 

 ready been laid for a National Cam- 

 paign and Floral Advertising by the 

 Society of American Florists, which 

 contemplates an expenditure of $50,ono 

 for the coming year. This movement 

 Is already in actual operation: the 

 first series of advertisements will ap- 

 pear in page form in the Saturday 

 Evening Post, Feb. 6, and subsequent 



announcements will follow immediate- 

 ly thereafter. Chicago has already 

 sent in fifty-two subscriptions to this 

 fund, amounting to $3,000, but there 

 are a great many of the trade still to 

 be heard from. Every one in the 

 trade in Chicago, who has not yet 

 suscrlbed, should do so at once, in 

 order to make a success of this move- 

 ment. 



The business outlook for lfll8 on 

 the whole is very encouraging. Mil- 

 lions of people will have more money 

 to spend by far than during any pre- 

 vious year, and this remark applies 

 especially to the masses. Money will 

 be spent for the necessary and desir- 

 able things, including flowers. One 

 thing is certain, that if florists of this 

 country grasp the situation, and plan 

 to urge the people who have the 

 money to spend, the flower business 

 will be exceedingly good, and by mak- 

 ing the coming year the best year for 

 all business, we will then do our part 

 to help win the war. 



To my mind, local advertising is so 

 fundamental to national advertising 

 that we should immediately formulate 

 plans for a local campaign of advertis- 

 ing for trade promotion which is to 

 link with the national enterprise. 

 Funds for a local campaign can be 

 easily obtained; in fact, a nucleus has 

 already been established for such a 

 fund by the Chicago Wholesale Flor- 

 ists' Organization of this city. The 

 members of this organization have es- 

 tablished a fund of .$4,500 for adver- 

 tising purposes. A part of the same 

 has already been diverted to the na- 

 tional campaign, and of the balance, 

 a goodly portion has been set aside 

 for local purposes. Local trade pub- 

 licity is of such great importance that 

 I deem the appointment of a standing 

 committee on publicity one of our 

 greatest needs, and trust that this rec- 

 ommendation will be acted upon and 

 approved at this meeting. 



We are facing a time in the history 

 of America when it is the duty of 

 every one from the humblest to the 

 highest to co-operate with our Gov- 

 enment, and therefore, we, as mem- 

 bers of a horticultural organization 

 can lend a helping hand in connection 

 with the great garden movement 

 which is sweeping over the country, 

 and it would be proper that we should 

 at once adopt a resolution endorsing 

 this work, and to offer every assist- 

 ance possible, under the direction of a 



standing committee to be appointed 

 specially for this purpose. 



One of the problems also before us 

 is in securing a larger attendance at 

 our meetings. There must be no let- 

 ting down in the spirit of the meet- 

 ings; there must be a marked charac- 

 ter given to the meetings which will 

 attract the retailer, the wholesaler, 

 the grower and allied tradesman, and 

 thereby induce the needed growth of 

 our Club to secure to it the influence 

 that can only be exerted through an 

 impressive number of the best repre- 

 sentatives of all branches of the trade. 

 In order to bring about a better at- 

 tendance and also to stimulate a 

 greater interest at our meetings, I 

 suggest that we adopt the custom 

 to place the social feature of each 

 meeting in charge of a committee 

 which shall conduct this portion of 

 our meeting on such a plan as they 

 may perfect; this committee, of 

 course, is to work in conjunction with 

 the Good of the Club committee. The 

 social features of all meetings shall 

 be conducted by the chairman of the 

 special committee immediately upon 

 the close of the business session. 



In conclusion, I wish to extend a 

 cordial invitation to every one in the 

 trade to participate at our meetings, 

 and would especially urge our mem- 

 bers to bring a florist friend to our 

 meetings at any time. 



NEW BEDFORD (MASS.) HORTI- 

 CULTURAL SOCIETY. 



At a meeting of the New Bedford 

 Horticultural Society held .lanuary 7 

 the following officers were elected for 

 the ensuing year: 



President, Leonard J. Hathaway, 

 Jr.: vice-president, Joseph A. Nolet; 

 corresponding secretary, J. M. Taber; 

 financial secretary, Walter K. Smith; 

 treasurer, Walter A. Luce; executive 

 committee, Frank G. Tripp, chairman; 

 James Armstrong, James Garthley, 

 J. Arnold Wright, Thomas H. Hughes, 

 Louis W. Macy, Joseph T. Figucreido 

 and Andrew J. Fish; entertainment 

 committee. Frank C. Barrows, Na- 

 thaniel J. Sowle and George H. Rey- 

 nolds. 



It was voted to hold the regular an- 

 nual flowor show this year as usual. 

 The trea.^urer's report showed that 

 the society is in flourishing condition. 

 The shows have been successful. 

 Membership Is now over 200. 



