January 26, 1918 



HORTICULTURE 



SOCIETY OF AMERICAN FLORISTS and 

 ORNAMENTA L HORT ICULTURISTS 



National Flower Show Indefinitely Postponed. Convention 



Will Be Held, Together with Trade Exhibition, 



at St, Louis, in Apiil as Planned 



(By Telegraph from St. Loais) 



After a general survey of conditions in the country 

 at large, taking all sections into consideration, and 

 after hearing full expression of views from St. Louis 

 representatives and all members present of the National 

 Flower Show Committee and of the Executive Board 

 of the Society of American Florists and Ornamental 

 Horticulturists, including representatives on the board 

 from the alliliated societies, it was the unanimous con- 

 clusion of all that to hold the National Flower Show 

 this spring would be unjust to the guarantors and also 

 to those who have always by their exhibits made pre- 

 vious National Flower Shows an unqualified success in 

 , whatever city held. Notwithstanding that much val- 

 uable work has been done toward the holding of the 

 show and that such members, one and all, have lent their 

 best ett'orts so tliat everything was progressing favorably, 

 it was reluctantly decided to postpone the National 

 Flower Show until there is a change in the general con- 

 ditions throughout the country which will insure rapid 

 movement of freight congestion. Thanks are due to 

 those who liave already taken exhibition space and to 

 the guarantors as well as to the St. Louis Committees. 

 While some financial loss will result from a cessation 

 of the preparations which have been imder way, it is 

 believed that it will be wiser, in view of the practical 

 difficulties in the way of holding a successful National 

 Flower Show at this time to absorb present loss rather 

 tlian to incur further expense. The National Flower 



Show will not therefore be held this spring but there 

 will be no change in the dates for the Convention of the 

 Society of American Florists and Ornamental Horti- 

 culturists and the St. Louis members will now direct 

 tlieir efforts to the preparations for the April conven- 

 tion. It is believed that the matter of coal conserva- 

 tion to which the attention of the trade must continue 

 to be given while the war lasts and other important mat- 

 ters which require consideration by all florists, will 

 cause the attendance at this convention to be unusually 

 large, as it will draw not only from the East and South 

 but from the great Nor-thwest as well as from the South- 

 west and the territory located near to St. Louis. Hold- 

 ing the meeting in April will avoid the heated season. 

 The watchword of this convention will be Co-operation, 

 Conservation and America First. There will be an 

 interesting exhibition showing recent developments of 

 American products and it is believed that by April 

 facilities for railroad travel will have been much im- 

 proved and that the commercial trade exhibit will be a 

 fine one. The matter of publicity will also receive 

 pro|)er attention at the convention. By that time the 

 work already done in that direction will have begun to 

 show its good results and it is expected that all mem- 

 bers of the trade will realize their duty to become mem- 

 bers of the S. A. F. if they have not already done so 

 and help to push forward what it is doing. 



John Young, Secretary. 



NEW YORK INTERNATIONAL 

 FLOWER SHOW. 



A regular meeting of the Interna- 

 tional Flower Show Committee was 

 held in the Grand Central Palace, 

 Monday, Jan. 14, at 2.30 p. m. A selec- 

 tion was made in the prize design con- 

 test for the feketch that will be used 

 for the poster purposes in the coming 

 exhibition. 



While all the members realize the 

 unsettled condition of the country, 

 and that it is quite possible that some 

 of the exhibits may be somewhat cur- 

 tailed, still they had the assurance 

 that there would be exhibits from 

 other large places which heretofore 

 had not shown any interest in the 

 Flower Shows. 



Secretary John Young made his re- 

 port showing that at the present time 

 $11,000 worth of space has been re- 

 served in the trade section. Mr. New- 

 bold reported that the Jadies of the 

 Red Cross, with whom the same ar- 

 rangements had been made as pre- 

 vailed for the 1917 Show, were work- 

 ing strenuously to have the Tea Gar- 

 den more attractive than ever. Mr. 



HoUaman gave a report of all exhibi- 

 tions that had been held in the Grand 

 Central Palace during the season 

 which showed that all of them did as 

 much business as in previous years. 

 Arthur Herrington, manager of the ex- 

 hibition, also submitted his report 

 which was to the effect that the avail- 

 able material for exhibits were such 

 that the coming exhibition would com- 

 pare favorably with any in the past. 



Many of the growers, of course, 

 were not over-jubilant in regard to 

 the coal and laljor situation, but 

 pledged themselves to put forth their 

 best efforts towards making the com- 

 ing International Flower Show, to be 

 held March 14-21, a success in every 

 way. 



OUR COVER ILLUSTRATION. 

 We i)resent this week an interest- 

 ing and attractive orchid picture in 

 the portrait of Cattleya Raphaels. 

 which adorns the first cover page. 

 Cattleya Raphaels is a hybrid be- 

 tween C. Trianae and C. aurea. It is 

 one of the most useful hybrid orchids 

 either for the connoisseur or the com- 

 mercial grower because its time of 

 flowering is always from the middle of 

 November right up till Christmas. 

 The iirogeny of this cross run all the 

 way from albinos to dark crimson. 

 The lip is usually golden yellow and 

 deep magenta. The flower illustrated 

 was raised at the conservatories of 

 Clement Moore at Hackensack, N. J., 

 where many very notable hybrid or- 

 chids have originated. 



Tiie total acreage sown to crops in 

 1917 in the uninvaded portion of 

 France showed a decrease of 24.4 per 

 cent from the acreage in 1913. Th'; 

 burden of agriculture which has rested 

 since the war on old men, women and 

 children will be lightened consider- 

 ably by the 1500 farm tractor.<^ being 

 shipped to France this winter by the 

 U. S. Food Administration. 



When all is said and done the true 

 philosophy of advertising is the Ayer 

 dictum, "Keeping everlastingly at it 

 brings success." No doubt of it, boys. 

 So send along that little check to the 

 S. A. F. publicity committee and pray 

 that they may use it judiciously and 

 effectively. G. C. Watson. 



Philadelphia. 



