January 26, 1918 



HORTICULTURE 



Sf 



CHICAGO 



Send Your Order* to 



WILLIAM J. 



SIVIYTH 



Member Florist*' Telegraph 

 Delivery A**ociation 



Michigan Ave. at 31st Street 



Prompt Auto Delivery 

 Service 



set Fifth Ave. 

 Vanderbllt Hotel 



THOS. F. GALVIN 



NEW YORK 



B ACTA 11 1 '*"'l« street 

 DUO I Un 799 Boylston Street 



Dilifiries to Steamers and all Eastern Points 



Ordrra Filled Day or Night tor 



O L. E N/ E L. AIM D 



and State of Ohio 



Oomplettf Mtick. KeKular dUrount to Trade. 



KNOBLE BROS. 



I8»fl W. SBtli St., Clevi-laDd, O. 

 Hembers Florists' Telegraph Delivery Asa'n. 



THE SMITH & FETTERS CO 



735 Euclid Avenue 



CLEVELAND, OHIO 



Flowers of Every Kind in Season 



HESS & SWOBODA 



FLOR.ISTS 



^ Telephones ISUI an^ L. 16S«. 



1415 Farnum St., 

 OIVIAIHA., NEO. 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



iUcbostor PhoD« 906. Long Dist. Bell Phone S/A> 



Members Florists Telegraph Delivery 



S. A. ANDERSON 



440 Main St., Buffalo, N. Y. 



ANDBKsON service meane freiih, atDrdy 

 8to<-k and pninipt deliverle* In HUFFAi.O, 

 LOCKPOKT, NIA<iARA FA1,I.8 and 

 WESTERN NF.W YUKK 

 Members of Florists' Telegraph Delivery. 



HIGH GRADE PLANTS 



For Retail Stores a Specialty 



ASK FOR LIST 



THOMAS ROLAND, Nahant. Mass. 



WORCESTER, MASS. 



Randall's Flower Shop 



HARRT I. RANDALL, Proprietor. 



Member Florists' Telegraph Delivery. 



remittances to F. Lautenschlager, 

 440-472 West Erie Street, Chicago, 111. 



Fifty per cent, of the net proceeds 

 of the sale of these stamps and post- 

 ers will be given to the Society of 

 American Florists and Ornamental 

 Horticulturists for its National Pub- 

 licity Campaign and the remainder 

 will be reserved for future publicity 

 purposes. No individual profit to any- 

 one. 



A campaign conducted by The Flor- 

 ists for The Florists. 



A STORY WITH A MORAL. 



One day an old umbrella mender 

 brought his skeleton frames and tink- 

 ering tools into the alley of my office. 

 As he sat on a box in the sun, mend- 

 ing the broken and torn umbrella, I 

 noticed that he seemed to take un- 

 usual pains, testing the cloth, care- 

 fully measuring and strongly sewing 

 the covers. 



\ Say It With I 



j Flowers I 



I '^ 



"You seem extra careful," I re- 

 marked. 



"Yes," he said, working without 

 looking up; "I try to do good work." 



"Your customers would not know 

 the difference until you were gone," 

 I persisted. 



"No, I suppose not." 



"Do you ever expect to come back?" 



"No." 



"Then why are you so particular?" 



"So that it will be easier for the 

 other fellow — the next one who comes 

 along," he answered simply. 



Henry Penn, who tells the story 

 points out that it illustrates one of 

 the best examples of the kind of 

 energy and confraternity which is nec- 

 essary for still further success in the 

 F. T. D. movement, so that the recip- 

 ient, when she opens her box of flow- 

 ers would give vent to the same e.v 

 pression of satisfaction as tnat um- 

 brella vender's careful work must 

 have drawn forth. 



NEW FLOWER STORES. 



Joplln, Mo. — Muzingo & Meinhart, 

 419 Joplin street. 



Reno, Nev. — G. Rossi & Co., suc- 

 ceeding Canapa Bros. 



Oakland, Cal. — T. Yakas, removing 

 to 1535 Telegraph avenue. 



F. R. PIERSON CO. 



FtORISTS AND 

 PL4NTSMEN 



TARRYTOWN-ON-HUDSON, 



ST. LOUIS, MO. 



FRED C. WEBER 



4326-28 Olive St. 



Wtmitr Florists Telegraph \Delivery Asiociaticn- 

 MO TICK INITIA LS. We have one store only 



THE J. M. GASSER COMPANY, 



CLEVIELMI 



Euclid Avanu*- 



The Far- Famed Flowers of 



TORONTO 



Delivered on niall or telPKraph nrder fov 

 any occaHiun, in uny purl uf (lie DuoalDloa. 



JOHN H. DUNLOP 



8-10 West Adelaide St. - TORONTO, ONT. 

 ALBANY. N. Y. 



Flowers or Design Work 



DGLI\KKKI> IN Al.li.X.W AM) VIl'INITT 

 liv TKi.RdKAPIllC <»KI>KR 



106 STATE STREET, ALBANY, N. Y.. 



"THE HOME OF FLOWERS" 



The iHrKest cut Hower Ntnre In Ainericft. 

 Orders for the TWIN CITlEi^ and for aU 

 NiirthweNtern point h given pmnipt at- 

 Centlnn 



HOLM & OLSON, incorporated- 

 ST. PAUL, MIaN. 



^■" Park Floral Co. 



B. E. GILLIS, President. 



E. P. NEIMAN, Secretary. 



Member Florists' Telegruph Delivery. 



DENVER. 



COLORADO 



N.Y. 



KERR 



ORDERS FOR TEXAS 



The Florlat 



HOUSTON, TEXAS 

 Member F T. D. AieeelBtteB- 



